How to Write Your Epitaph

I can’t believe Dear Abby has retired from the advice column business. I thought she was immortal.

She and I came aboard the daily Charlotte Sun 13 years ago. She was the most widely syndicated columnist in the country. I was retired from the Journalist Syndicate of Ohio with its 24 clients and writing editorials for the largest county newspaper to taper off a half-century of writing to deadline.

“Abby” was short for Abigail Van Buren, a pen name owned by her syndicate. Pen names are created to carry on a popular column should the star die or - as now - retire. Her real name is Pauline Phillips.

If you insist on knowing, my syndicate didn′t create a pen name for me. My logo was “World At Large.” Sound somewhat familiar? Good!

I have a soft spot in my heart for Abby. She once complimented me in a letter to a mutual client - the daily Jeffersonian at Cambridge, Ohio:

“While in Columbus, I discovered your jewel of a newspaper. Thank the person who places the Dear Abby column so conspicuously at the top of the page, run in full and with the most current picture.

“Also congratulate Lindsey Williams on his provocative piece on epitaphs. You could give most larger newspapers a few lessons. I appreciate people who earnestly work to put out a really good newspaper. The “Jeff″ is one, and I’m proud to be in it.”

The Story Abby Liked

When I was a young journalism student, the first class assignment was to write your own obituary.

It was a humbling experience. At that tender age there was little in my life that seemed newsworthy. For a time thereafter I was afraid I might die before I had earned a decent death notice.

Sharing my concern was a fellow student and good friend Johnny Nakamura. He was a Nisei, or second-generation American of Japanese parents.

As a voluntary extension of our obituary exercise, Johnny and I decided to write our own epitaphs. Our objective was a life statement as brief and apt as possible.

With the ego of youth, I came up with:
He Dared Much, Achieved Much.

Johnny chose an epitaph of just two words in a remarkable, rhymed couplet:

I? Why?

Before long, Johnny and I cast our first votes and went off to World War II. I returned home unharmed from the Navy. Johnny was drafted into a Nisei (all Japanese-Americans) battalion and was killed during the landing at Salerno, Italy.

Over the years, I have often thought of the self-epitaphs we composed in our youth. His was too apt, mine too ambitious.

Since then, I have revised my epitaph so that it, also, consists of only two words:

I Tried.

Though I dared less than I intended — and achieved less than I wanted — I did my best and am satisfied.

To me, the trying is the important part. In trying, I paid God’s rent for my life.

Each person sees his or her role in life differently. Rearing a useful family is primary. Winning fame and fortune is noteworthy. Risking life for the liberty of others is the ultimate contribution.

Whatever our mission, it would be easier to perceive if carved on a rock as a personal memorial to carry with us through eternity.

* * *

It is an ancient custom to summarize the meaning of a person’s life with a few well-chosen words that can be inscribed on stone.

The earliest such epitaph was carved at Memphis, Egypt, six thousand years ago. It memorializes the Pharaoh-God Ptah:

He who gives right to him who loves, and gives wrong to him who hates.

That great thought lives today in many variations and is a principal tenet of civilized behavior.

The epitaph reached the height of literary style during the Renaissance. Much thought went into the writing of odes to deceased family members, friends and celebrities.

So important was a good epitaph that famous writers and poets derived considerable income composing them. One of the outstanding epitaphs of this era was written by Robert Burns for his friend William Muir:

If there’s another world,

he lives in bliss.

If there is none,

he made the best of this.

Epitaphic literature reached its apex in the last century when personally written - or chosen - messages were popular. A particularly thought provoking self-epitaph is carved into a tombstone at Rittman, Ohio (where I lived at the time):

Remember me as

you pass by.

As I am now,

so you must be.

Prepare for death

and follow me.

Then there arose the flippant, insulting epitaph such as this one:

Beneath these stones do lie,

back to back, my wife and I.

When the last trumpet the air fill,

if she gets up, I will just lie still.

Under the onslaught of such trivia, the epitaph disappeared from the American scene. Grave markers became merely a record of name and the dates of birth and death. Gone are the contributions of epitaphs to the individuality of death - a last opportunity of communication between the dead and the living, the sharing of human experience.

I am told by a manufacturer of grave markers, that there is a revived interest in epitaphs.

Tombstones that incorporate messages in photographically etched metal or laminated plastic are growing in popularity. One company offers a marker that plays a taped, spoken message of the deceased when you push a button on the tombstone.

The plastic and electronic marvels of our age may be ushering in a new emphasis on epitaphs. Yet, I fear they will encourage long-winded dissertations that tend to bury fundamentals under an avalanche of words.

As epitaphs become fashionable once more, I urge they be (l) personally composed and (2) limited to the number of words than can be carved on expensive granite in large letters.

The writing of your own epitaph requires thought about the good and useful things you ought to do to justify an inspiring memorial.

To best live so that we may die honored, we should write our own epitaph early in life, making it as glowing and self-laudatory as we dare.

Thus, we would be obligated to spend the rest of our lives trying to live up to it.

* * *

“Dear Abby” continues under the auspices of her daughter Jeanne. She grew up helping her famous mother select letters for comment on the joys and tribulations of everyday folks — giving right to those who love, and wrong to those who hate.

Lindsey Williams is a Sun columnist who can be contacted at:

mailto:LinWms@earthlink.net LinWms@earthlink.net

mailto:LinWms@lindseywilliams.org LinWms@lindseywilliams.org

Website: lindseywilliams.org lindseywilliams.org with several hundred of Lin’s Editorial & At Large articles written over 40 years.

Also featured in its entirety is Lin’s groundbreaking book “Boldly Onward,” that critically analyzes and develops theories about the original Spanish explorers of America.
(fully indexed/searchable)

Self-publish Your Book and Keep All the Profits!

How does a person bridge the enormous gap between a manuscript and a book? There are three options: trade (commercial) publishing, subsidy (vanity) publishing, or self-publishing.

Commercial publishers are the so-called “giants” in the industry. Forty-five percent of all sales are monopolized by five major publishers today: Unfortunately, they’re so big they no longer hear the voice of the little person. Continuing corporate mergers and take-overs compound the problem. Unless you are famous (or infamous), your manuscript has little chance of making it through the corporate front door. And even if it does, this can be more of a curse than a blessing. Trade publishers typically offer a $2,000 to $10,000 advance against royalties. Yet industry statistics show that only one in 10 books ever earn back that advance. That’s a 90% failure rate! It means you′re unlikely to ever get any more than that paltry initial payment.

Those who sign with commercial houses have no guarantee their book will be properly presented to the public. A disproportionate chunk of advertising dollars is spent on authors with established track records or well-known names. We hear many horror stories about authors who make media appearances to promote their work . . . yet customers can’t find their books in bookstores.

In desperation, many novices turn to subsidy (vanity) presses. Beware! Here the ink hits the paper only when the author underwrites the cost of the entire venture. But despite the investment, the author is expected to sign away most rights and receives only a partial royalty for books sold. Plus the vanity publisher’s name on your book stigmatizes it, causing it to be shunned by important reviewers and booksellers. Marketing efforts by vanity houses are dismal to nonexistent. Most Print on Demand (POD) companies fall into this category.

Self-publishing is a viable option for many. This “do-it-yourself” method places you in complete control of the entire process. Critical decisions concerning the title, cover design, editorial content, marketing, and distribution are made by you—not by some executive sitting in a remote New York office. Yes, you invest in your project. Done properly, however, this is a prudent investment in your future.

In the past ten years, overall quality in the industry has skyrocketed. Well-edited manuscripts, eye-catching covers, and high-tech marketing techniques are the norm. Privately published titles typically command respect—and profits—for their authors. Proactive authors selling and promoting into nontraditional markets can be very effective.

Here’s the approach many savvy people are taking today: They self-publish initially and promote their book to success. Then they leverage this successful track record by “allowing” a trade publisher to buy the rights to their proven product. This way they have the clout to command a higher advance and can negotiate more favorable terms. By removing the risk for the commercial publisher, you put yourself in a more powerful position. Success can be yours. Self-publishing your book is often the profitable alternative.

Many dramatic success stories have left their imprint on the entire self-publishing movement. Such was the case of Louise Hay, author of a phenomenally successful line of books, who chose self-publishing to launch her works. She began with a 48-page staple-bound edition of Heal Your Body; her second venture, You Can Heal Your Life, captured the #9 spot on the trade paperback best-seller list for 1988! Her books and resulting tapes and seminars have helped hundreds of thousands to discover the pathway to well-being. And they’ve helped Louise to wealth.

Consider the example of self-publisher Ted Nicholas. His How to Form Your Own Corporation Without a Lawyer for Under $50 started its journey with $5,000 borrowed from a life insurance policy. The result? Over 800,000 copies sold to date. Entrepreneurs of America, a service for independent business people, is just one of his latest spin-offs. Capitalizing on his direct mail wizardry, Nicholas published The Golden Mailbox, a how-to guide for selling books through the mail.

The classic career counseling handbook, What Color Is Your Parachute? originated its climb to best-sellerdom as a self-published title. Author and clergyman Richard Nelson Bolles eventually sold the rights to Ten Speed Press, where the book continues to move at a rate of 300,000 copies a year. The total number of copies sold so far is over five million!

These dramatic success stories have left their imprint on the entire self-publishing movement. Today, more and more people are deciding to publish their own books and keep all the profit!

© Copyright 2005 Marilyn Ross

Marilyn and Tom Ross are the coauthors of 13 books including the best-selling Complete Guide to Self-Publishing and the award-winning Jump Start Your Book Sales. Through phone consultations and ongoing coaching/mentoring, Marilyn empowers authors and self-publishers to realize their dreams. She can be reached at 719-395-8659 or mailto:Marilyn@MarilynRoss.com Marilyn@MarilynRoss.com.

Visit SelfPublishingResources.com SelfPublishingResources.com for free meaty information on writing, self-publishing, and book marketing strategies.

Public Speaking - How To Cure the “Mr. Smarty Pants Blues” When Speaking in Public

“I’m so afraid that someone will ask me a question and I won’t know the answer,” she said softly. “I’ll look really stupid in front of my boss.” This soon-to-be speaker was giving a presentation for her co-workers and others in her industry. Including her boss. She was so worried that she′d come across as an idiot, or incompetent, if she didn’t know absolutely everything about her subject.

I call this the “Mr. Smarty Pants Blues” and it afflicts people who are just starting to speak in public. They feel that if they are going to speak about something, if they are going to stand up there and ask people to pay attention to them, then, by golly, they should have the decency to know everything about their subject.

Hey, if every speaker had to know everything about their subject then no one would be speaking at all! There is no way you can know everything because there is always more to know. But you can know what you know.

Know What You Know

When you are speaking, you are simply sharing information. You have something to say and you say it. You don’t have to know or share more than that. Yes, you may get a question that you can’t answer, but that is perfectly fine. No one expects you to know everything. Just know what you know and speak from that knowing.

Being the Expert

Another thing that contributes to the “Mr. Smarty Pants Blues” syndrome is the assumption that all speakers are experts. Otherwise, why would anyone listen to them? But here’s the deal. You are an expert. You are an expert in your own experience. You are an expert in being who you are, knowing what you know, and that is all you need in order to share your expertise with an audience.

Ignorance is Bliss

If you get asked a question you can’t answer, raise your hands and sing “Alleluia!” because this is your time to play. (Okay, maybe you don’t want to sing Alleluia out loud right then and there, but you can sing it out internally). Not knowing allows you the opportunity to connect with your audience as another human being rather than as “Mr. Smarty Pants.” It also offers you the chance to play with your audience a bit. You can say, “Hmm, I don’t know the answer to that but let me see if I can make one up…”

Not knowing gives you the opportunity to include your audience as well. Open up the discussion by asking your audience if there is anyone who can answer that question. This shows your respect for the intelligence of your audience and your own willingness to move the spotlight off of yourself and do whatever you can to provide an answer for the questioner.

Give yourself permission to know what you know, be open to questions you can’t answer, and enjoy sharing yourself and your experience with your audience.

If you’d like more tips on how to be completely confident any time you are speaking in public, sign up for my free monthly e-zine, Becoming Fearless here: unconditionalconfidence.com unconditionalconfidence.com

You can also learn the three power tools for feeling confident and creating a magnetic connection in all your communications with the unconditionalconfidence.com/engage.html “Engage Your Audience” CD

Nancy Tierney liberates entrepreneurs from their fear of public speaking and moves them into a new experience of speaking with confidence, clarity and their own kind of charisma. You can discover more on how to speak or perform with complete confidence by going to: unconditionalconfidence.com unconditionalconfidence.com

Using Press Releases to Create Traffic Online

Originally Press releases were created to target effective communication between company PR departmental staff and the media. But now the scene has changed drastically. News has become the number one online destination for over 75 percent of the internet users. Hundreds of sites offer RSS feeds for press releases making it a tool to generate online traffic.

Today, a Press release is not only a means to disperse important commercial or marketable information, but it also creates outstanding prospects to pull incoming links to a website. There are some established wire services from where reliable news content can be easily taken. Some of these wire services are Business Wire, PR Newswire, PRWeb and Market Wire.

Many online businesses have started wallowing this opportunity to gain maximum exposure and increase their web presence. Here are some tips to further exploit the benefit of press releases.

1. Start with an appeal – Give interesting news to your readers, as boring stuff does not helps in getting a lot of traffic even if the content is highly optimized.

2. Optimize the content – Try to use primary keywords in the beginning of the press release and keep going down with secondary keyword phrases.

3. Distribute the news – Distributing the press release with the help of wire services is also a good option to allow the search engines filter out duplicate contents.

4. Add on’s- While issuing a press release make sure that you allow the reader the freedom to search for more options like research paper downloads, free trials, web seminars, reports, and newsletters. This will definitely carry forward the interest of the reader.

5. These tips if followed will surely give better results with using Press Releases to create traffic online!

Want to learn more about it? Download the free ebook,

Ten Tips for Including Review Blurbs in Your Book

Most authors try and get a few great blurbs about their book to include on the back cover. While that is not a bad idea, also consider including a number of reviews within the book itself. Here are some tips to help make it easy:

1. Try and get reviews long before you submit a final manuscript to your publisher or get reviews to your publisher before their final go-to-print deadline.

2. When someone does a book review for you, keep a copy of their entire review, their name, their book name(s), their email address, website, phone or address! If you don’t keep all the contact information you can, it can be VERY difficult to track your reviewers down months down the road when you need them! Their email address may have changed, so it’s important to keep all possible contact information.

3. Submit 1-3 sentences that have the strongest impact from each review as blurbs to be included in your book. They should be placed before the table of contents. Put “Praise for (Book Title)” at the top of the first page of blurbs. Aim for 3-4 pages of these blurbs. This way, people open your books, read the blurbs right away, which will help them start reading your book with positive thoughts.

4. Make sure to include the reviewer’s name and their website (or book title if they are also an author). This gives THEM additional exposure for free, one of the reasons people like to do book reviews.

5. Make sure to tell your editor to place them right before the Table of Contents. Reviews can also be put in the back of the book, but it’s best to have them in the front.

6. When your book appears on the publisher’s bookstore, email the reviewers asking them to post their review there.

7. When your book is on Amazon.com and other book sites, wait until you see the “add your review” link for your book, and then email them again, asking them to post their reviews on these sites as well.

8. You can continue getting reviews long after your book has been published. Ask people who have read your book to post a review on all the websites.

9. Don’t forget to post the full text of all your book’s reviews on your own website!

10. If you missed the opportunity to include reviews with your final edits in your current book, keep these tips handy so you’ll be prepared for your future books!

About the Author: Michelle True writes poetry, non-fiction and memoir. She is a published and self-published author, facilitates writing and publishing workshops, leads poetry-writing and memoir-writing groups, organizes and hosts an annual multi-author event, mentors high school students, publishes a newsletter for writers ( groups.yahoo.com/group/writeonnewsletter groups.yahoo.com/group/writeonnewsletter) and is a member of the Steering Committee of the Chicago Writers Association ( chicagowrites.org www.chicagowrites.org). She has also hosted an Internet radio talk show podcast and published an internet poetry magazine. Her website is michelletrue.com www.michelletrue.com. She can be reached at mailto:michelleailenetrue@yahoo.com michelleailenetrue@yahoo.com.

Three Writing Tactics To Improve Your Solo Ad Response Rate

Is your solo ad campaign faltering?

Would you like to see new life breathed into your ads again?

Here’s three writing tips to help improve your solo ad
response rate.

Cut out the fluff

People are pressed for time. They don’t want to read a
long email. In solo ads, people tend to go on and on and on.
Making it incredibly difficult to the reader to stay
focused on it because they have other things on their mind.

A lot of the ads floating around these days are full of what
I call fluff. Non-essential information that doesn’t need
to be there. You have to think first what an ad is suppose
to do.

Deliver traffic with a desire to know more.

The reader doesn’t have to know everything from your ad.
Leave a little bit for them to discover on their own. Get to
the point of your and and let the sales copy, or landing
page copy do the rest.

In some recent experiments with some willing clients, I have
been testing out long vs. short ads. The shorter ads are
receiving much more response than the long ads. Simply for
the fact that they deliver a lot of emotion very quickly.

Write like you mean it

Some solo ads just make me sad.

I can tell that the person on the other side of the email
could care less about anything else but to get me to
buy something so they make money. Sure, that’s the ultimate
goal but don’t be so blatant about it.

When writing a solo ad your very heart must be in it. You
must be thinking about one person at a time. Not the
thousands you want to reach. Create your ad so that when
people read it they know that you are very involved with
the product, opportunity, ebook, or whatever.

In an ad that was for a very saturated opportunity I tried
this technique out. I wrote it in a voice that could be
interpreted no other way but heartfelt. I wanted to get
into the heart of the person reading it. I didn′t want their
mind, I was after their heart.

People have been buried under so many ads that they are
immune to the ones that are lifeless. These ads don′t even
get a cursory look over. Delete.

What they are looking for, searching for, is someone to
bring them something that is full of life, and excitement.
Write your ad with that in it. Mean what you write and write
what you mean.

Be link happy

If there is one place that you don’t want to be too conservative
with you links it’s in a solo ad. Put them in every three to
four lines. Just make sure they apply to what’s above them.

Don’t just stick them in there for the sake of it. Lead the
reader into wanting to click on the link.

Remember, what is the sole purpose of a solo ad. It’s not to
sell anything. But, to prime the reader into wanting more
information. Trying to sell them in the ad takes too much
time, too much fluff and too much hype.

By putting in your links every three to four lines you′re
building up the anticipation of the reader. Each time you
build into the link they are more apt to click on it.

Put a little more life into your ads with these three
writing techniques and watch your response rates climb.

Tim Bossie is the creative monster behind guaranteed-ads.com guaranteed-ads.com and has written thousands of ads for every conceivable product or business opportunity. He can write your ads and put together a winning advertising strategy that will maximize the impact of the ad for more profits. Get your ads done today by going to guaranteed-ads.com/hot.html guaranteed-ads.com/hot.html … they’ll be done before the day ends!

3 Keys to Better Online Copywriting

Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience or instruments.

It doesn′t work too well.

A very basic knowledge of copywriting and direct marketing
principles will take you a long ways on the Web.

Here are three simple keys to writing better online copy. Armed
just with these, you’ll have a jump on 90% of the folks out
there doing the copywriting for their own sites. And you’ll
increase the pulling quality of your site’s copy today — even
if you’ve never written a word of copy in your life.

1) Wake up your prospect

In today’s overkill ad world most people have become numb to
standard sales messages. Television, newspapers, magazines,
Internet, radio, etc. all blast us non-stop with advertising.
After a while we just naturally tune most of it out.

Copywriting great John Carlton says to imagine that your
prospect is a giant blob sitting there on the couch or in a
chair. Now what would you need to do to get that blob to take
action to buy?

Getting someone to stop… actually read your website copy…
AND click through (or fill out a form) is serious heavy-duty
action on the click-and-run Web. Your prospect has a million
things on his or her mind.

Reading your copy isn’t exactly Priority One…

So how do you wake your prospects up and get ‘em to read your
copy?

The secret is right here in this headline:

“ARE YOU TOO BUSY EARNING A LIVING TO MAKE ANY REAL MONEY?”

This is from Joe Karbo’s sales letter for his “The Lazy Man’s
Way to Riches” book. The letter was probably responsible for
over a million dollars worth of sales for Joe.

Joe’s secret here, and one which you can use too, is based on a
simple principle for getting a prospect’s attention.

You need to…

2) Enter the conversation going on in your prospect’s mind

You should know enough about your target market to know what
keeps them awake at night. If you don’t yet, then you’ll need
to find out right away.

In the example above from Joe Karbo, it’s about working like a
dog and barely making enough to pay the bills. Marketers like
Joe who target opportunity seekers understand that frustrations
about money cause a lot of people pain.

But what concerns does your target market have? What problem(s)
do they need solved? What itch(es) do they need scratched?

You can find the answers to these questions fairly easily. Lurk
on the forums where your prospects hang out… Read the online
and offline newsletters, magazines and journals they read…

Or better yet, just ask them!

Set up a survey page on your website or else survey them
through your newsletter or blog. Or use a Web tool like
AskDatabase.

Once you know what your prospects are thinking about most of the
time your copywriting job becomes a heckuva lot easier. You’ll
be on a more intimate basis with your market. Which is never a
bad thing…

Good copywriting is wooing your customers in print, after all.
Just like you would woo a prospective mate. And the more you
know about them the more you′ll be able to say the right things!

So now that you know what bothers your prospects you’ll need
to…

3) Make a compelling offer

This is an area where most website copy really falls short.

Ask yourself this question:

What exactly is it that I want my prospects to do?

You want them to buy! Right? Or at least opt-in to your
newsletter… or get your free report… or sign up for your
autoresponder series…

In other words, you want them to take an action! You don’t want
them to browse around, look at your pretty graphics and then
click out. The Web is just too too big. And your site is just
one tiny place in that giant Web ocean. Once they leave, their
chances of coming back are one in a billion. Or worse…

So you need to use your copywriting skills to build an offer
that forces them to make a clear decision.

Make it irresistible. “Make them an offer they can’t refuse,”
said the old godfather.

He would’ve made a good marketer.

By making your offer as seductive as possible, you force action.
You force that clear decision. With pure lead generation sites
this means they give you their contact info. With direct sales
sites it means a sale. Or if it’s a combination of the two they
buy and/or give you their contact info so you can follow up.

If your offer is good enough, then a good percentage of your
prospects will be energized.

Your copy will be like a jolt of electricity…Zap!

That blob on the couch might actually get up and do something…

So make your offer hot. Load it up with perceived value. Tell
‘em how your product is going to make their life better. And
give ‘em a good deal!

To summarize…

Wake ‘em up by entering the conversation already in their minds,
and then make ‘em an offer they can′t refuse. If you do this,
you’ll instantly increase the power of your online copywriting.
I guarantee it!

© 2005 by Bruce Carlson

Want to become a better online copywriter? Sign
up for Bruce’s The Dynamic Copywriter and see how
easily you can improve your online copywriting
skills and boost your sales!

dynamic-copywriting.com dynamic-copywriting.com

Tweak Your Website — Get More Leads and Sales

See an immediate spike in your visitor response when you make these changes to your website:

1. Long Words, Sentences, Lines and Blocks of Text

Studies have shown that

• reading from a computer screen is 25% slower than from paper

• 79% of visitors scan a screen page instead of reading word for word

Important! Web content should be easy to scan.

So use white space; subheadings; bullets; keywords highlighted, underlined, italicized or in bold; ellipses (…) and en dashes (–) between words.

Also put parentheses around text (for eye relief) … and have lines no longer than around 65 characters (including spaces).

2. “It’s About ME” v. “It’s About YOU”

You must focus on your reader’s wants, not on showing off your business or website. People don’t visit your website to be told how wonderful you are – they come to get useful info that helps them.

3. Stunning Design and Graphics, but Little Content

The old saying “Content is king” is true for the Internet too. Words, not graphics, sell.

Do this test: take away the words from your website and see if the graphics alone convey your sales message. Now take away your graphics, but leave your words in place. Unlike graphics, your words alone can persuade a customer to buy.

Your best option – both good design and compelling text.

4. Trying to Sell Instead of Inform

People come to a website for solutions to a problem, not to buy. If they sense any sales pressure, you’ll lose them in the click of a mouse.

Make your website look like an editorial, not a sales pitch.

People want you to genuinely help them, not see them as just another sale.

This is very important, and most websites make this mistake!

5. Full of Hype

“Hype” is an outrageous claim without evidence to support it. Visitors want info, info, info, and proof (studies, testimonials, credentials) to back it up, not a slick cyber salesman trying to manipulate them into buying the latest and greatest.

6. Spelling and Grammar Mistakes

Screams, “Unproffesional!” (See what I mean?) Cuts your credibility, and credibility is vital. People won’t buy from you unless they trust you.

7. Using Flash Animations

Your job is to inform, not entertain. People come to your website looking for info to solve their problems.

It’s distracting and annoying trying to read text when a part of the page is moving. Slows people down, and most 21st-century visitors are in a hurry.

The last thing you want to do with precious visitor traffic that comes to your website is irritate them.

8. Using Pop-Up Ads

People don’t visit your website to buy (not at first, anyway), but to get info, as I’ve already said a few times. If you annoy them with pop-up ads, visitors may click away to another site.

Your aim is to keep visitors reading your website as long as possible, so you must make it “sticky” – have useful, unique content without annoying distractions that rudely intrude.

In a Gartner poll, 78% of respondents said they found pop-ups “very annoying.”

9. Bad Page Titles

Page titles must say what’s on each page – to help your visitor who wants to bookmark or save your page. Do all you can to make each visit easy and memorable.

10. Long, Dense Web Pages

Visitors are in a hurry – they don’t want to scroll through long pages of dense text to find info.

So use plenty of white space and put the most vital info at the top of your web pages.

Web content should be concise and useful to your visitors – 50% the length of its paper equivalent.

To sum up: web usability expert Jakob Nielsen says effective websites are concise, scannable, and objective.

© 2006 Eldo Barkhuizen BA, HDE

Eldo Barkhuizen, arrowcopy.com arrowcopy.com, is a direct response and web copywriter based in the UK. Using tested, powerful strategies he will help you transform your website into a 24/7 money magnet.

Screenwriting Contests, Competitions: Out of Africa (1985) Deconstructed

From our deconstruction of hundreds of Hollywood blockbusters….

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are based on this template.

Understanding this template is a priority for story or screenwriters.

The Hero’s Journey:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

and more…

Sample Movie Deconstructed: Out of Africa (1985)

FADE IN: Visuals and narrative; Karen; dreams Africa; “I had a farm in Africa,” memories of Denys Finch Hatton, “a glimpse of the World through God’s eye…”

Call to Adventure. Karen “has got to be away from here;” she has got no life in Denmark etc. Karen′s Inner Challenge: she has nothing.

Refusal: Bror resists: “am I supposed to think you’re serious..”

Entering the New World and the First Threshold: the train to Africa; radically different from Denmark.

Clumsily entering the First Threshold: “shoo, shoo…”

New rules: “it’s rude not to stop the train here…”

Foreshadow of the Journey: Denys drops off some Ivory on the train; references to Barclay.

Meeting the Supernatural Aid: Meeting Faraj.

New and strange creatures in the First Threshold: Karen observes the Africans and is unwelcome in the Mens club by the stuffy colonials.

Pulled into the Adventure: one hour before the wedding.

Celebration on entering the New World: the marriage.

Emotional reaction at entering the First Threshold: “thank you for this..”

Meeting Allies: Meeting Lord Delamere, Felicity, Bror’s character (philanderer), Barclay Cole etc

Warning against the Journey: “Sabu, we can go now…”

Physical Separation from the Old State: arriving at the farm

Expectations Changing: they’re going to be growing coffee

Resisting the Transformation: “fetch some wine for my lover’s brother…; did I tell you Hans came to say Goodbye…”

Pulled into the Transformation: “can be many days before the rain, Sabu”

Duration of the Journey: three or four years.

Trial 1: Meeting the Chief

Tangible Representation of this Stage of the Journey: the injured boy’s leg; “the other boys will think you are afraid..”

Trial 2: the damn: “Sabu, this water lives at Mombassa”

Trial 3: Facing the Lion saved by Denys.

Rest Break and Celebration (at the passing of the Trials) before the Seizing of the Sword: meeting Denys and Barclay and telling stories.

Reminder of the Inner (attachment): “when you were a mental traveler, did you take so much luggage;”

Receiving a Magical Gift (normally useful for the Seizing of the Sword): the pen

Marker of Change: Rain; Karen asks Bror to “come home the boy comes to work at the farm.

Meeting the Oracle learning about the Sword: the war means that Bror et al will have to go off to fight.

Resistance to Seizing the Sword: Denys resists; the discussion with Barclay; Karen doesn’t want Bror to go.

Time Stretch: Karen reminiscing.

Status Change: Felicity comes round; Karen’s status has risen.

Time Pressure to Seize the Sword: The Captain comes around; Karen will have to move into town.

Warning against Seizing the Sword: “that’s no place for a white woman.”

New World of the Sword: African Muslims praying

Difficulty getting to the Sword: the cows are hard to control.

Disorientation: Karen gets them lost.

Guidance from the Mentor: “God is Great Sabu…”

Hawks and Doves argue the value of continuing on the Journey: Barclay against her continuing; Denys gives Karen a Magical Gift (the compass).

Overcoming threats: Massai pass by.

Resistance and Conflict getting to the Sword / Proactive Growth Experience: Lion attack.

Mentor Guidance: “this Lion does not have this Ox, we do not have this Ox…etc”

Seizing the Sword: Karen arrives to meet Dee and Bror.

Transformation: “you’ve changed your hair..”

Rebirth through Death: Karen gets Syphilis; Karen has to go home;

Saying goodbye to the Old Self: leaving the farm; Denys; Bror; going home.

Time Stretch: “arsenic was my ally…”

The New Self: Karen returns; she enters the World again as the Wizened One.

Symbols of Change: almost everyone has a car now; the boy’s leg has healed etc…

Foreshadow of the Apotheosis: 1: Karen begins the detachment:; she can’t have children…

Foreshadow of the Apotheosis: Meeting Denys at Christmas

Resisting the Apotheosis: Karen builds the school.

Guidance and warning from the Mentor: “when these children are this tall, then this chief can be dead…”

Conflict towards the Atonement: Barclay has a fistfight.

Foreshadow of the Atonement and Apotheosis: Karen dances with Denys (“what exactly is it that you own”); Bror isn′t around for the New Year kiss.

Atonement: with the Father: Karen asks Bror to leave the house; Karen learns to be alone.

Learning to detach: “do they always have to whip them so..”

Resisting the Apotheosis: Karen won’t go with Denys.

Resistance to the Apotheosis: the car stalls.

Building up to the Apotheosis: learning to detach the trip with Denys; the dinners, setting up camp; talking about the Massai.

Foreshadow of the Final Conflict: the aircraft.

The source of the Inner Challenge: Karen’s father killed himself.

Apotheosis: killing the Lion and sleeping with Denys without committing.

Reward: Karen takes the record player.

Resisting the Apotheosis: dinner with Barclay; ‘then I would have no-one.”

Denys comes and goes as he pkeases.

Foreshadow of the Refusal and the death of the Old Self: Barclay’s water has gone black.

Ultimate Boon: “Denys asks to move in..”

Death of the Old Self: Barclays funeral.

Ultimate Boon: “we spoke of nothing ordinary, small or real…we lived disconnected and apart from things…”; the magic flight

Refusal of the Return: Denys comes to ask for money….

Foreshadow of the Final Conflict: Karen needs to borrow money.

Break from the Old Self: Bror wants a divorce.

Foreshadow of the Master of Two Worlds: Letting the water go…

Magic Flight: Denys leaves.

Rescue from Without:: the fire.

[slicing]:

Crossing the Return Threshold: Karen asks for land for the Kikuyu.

Master of the Two Worlds: Karen prepares to leave; Says Goodbye to Denys et al welcome into the Mens Club….”you were right, the farm never did belong to me.

Freedom to Live: Bror tells Karen Denys is dead; the funeral.

Goodbye to the Mentor.

Afterlife Act: Denys is buried on high ground.

Learn more…

The Complete 188 stage Hero’s Journey and other story structure templates can be found at clickok.co.uk/ clickok.co.uk/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop

**********************************

You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at clickok.co.uk/ clickok.co.uk/

Article Marketing - How Hiring a Mentor Coach Can Skyrocket Your Business in Internet Marketing

Article marketing and internet marketing is a great way to make a living. It’s a real blessing to get up every morning, make the long 30 foot commute to my office, and do it all with excitement.

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