Writing Inrochester

When you first get started submitting articles online, and periodically in the future, you will want to track your article submissions and the articles’ propagation on the web, so that you can see where your article submission efforts are most effective.

There are several ways you can do this.

Tracking by Title

One easy way to track the number of times your article is appearing on the web is to create original, never-before-used titles for each of your articles, and you can track the number of times your article appears online simply by typing the article name into a search engine and counting the number of times it appears.

This method is one of the easiest ways to track the propagation of your articles, especially if you are mass-submitting to multiple websites for backlink purposes.

To do this, simply use a search engine to search for your proposed article title. Type in your article title into a search engine, in quotes, and if you come up with a ‘search term not found’ result, then you have a unique title. If not, add or subtract a word from the title and try again. For example, if I am thinking about using the title “List Building – How I Use Articles to Maximize My List Building” I would type that title into a search engine, in quote, and see if anyone else has used that title or word combination before. If they have, I might I might add the word ‘results’ to the end of the title, to create more uniqueness. The new title would look like this: “List Building – How I Use Articles to Maximize My List Building Results”.

Once you have a unique title, submit the article you have written using that title. In a few days, type in the title you used into a search engine, once again in quotes, and unless someone else has by chance created something with exactly the same name as yours, you will be able to count the number of times your article appears by the number of times your article title shows up in the results.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

At some point in your life you’ve probably run across a story from 1001 Nights. Aladdin and the magic lamp, Sindibad of the Sea, and Ali Baba and the Forty Thieves, all came from these tales.

Legend has it that these rich, colorful, stories were all the work of Scheherazade, told to her husband to keep him from lopping off her head.

Here’s a short recap in case your memory is as good (read: bad) as mine.

Betrayed by his first wife’s infidelity, King Shahriyar decides to marry a virgin for one night, and behead her in the morning, so he won’t suffer the same humiliation again.

Poor Scheherazade is picked by the king to be queen for a day. Our intrepid heroine doesn’t want to die (imagine), so she cooks up a plan with her sister. The night of the wedding Scheherazade’s sister requests a story. Scheherazade gladly complies and tells a tale that mesmerizes the King. When dawn breaks Scheherazade stops in the middle of her tale.

The King has to know how the story ends, so he spares her life for another night. This process repeats for 1001 nights.

You might not be writing to save your life, but you should craft your story like you are.

What does that mean?

A HOOK TO LIVE FOR

Put yourself in Scheherazade’s place – the specter of death is hanging over you. What do you think the chances are that the King will let you continue your tale, if it doesn’t get off to a wiz bang start?

The lesson here is simple – pick the best opening for your story. Hook your reader in the first page, paragraph, or, if possible, sentence.

For example:

A) Eva slumped against the wall. “Dear God, if I ever get out of this cell, I promise, I’ll never help anyone move a dead body again.”

B) Today is Friday and I always do my grocery shopping on Friday.

Which opening would get you to read further?

I pick “A”.

“A” has interest. It make’s you ask, “why was she helping someone move a dead body?”

The only question “B” raises is, “Why should I care?”

Look at the manuscript you’re working on. Does it begin in a mire of back story or in the heat of action? Are you out of the gate and half way around the track at the beginning? If not ask yourself, is this really the best place to start?

DIDN’T YOU SEE THE CLIFF?

What else does Scheherazade teach us?

When telling a story for your life – leave them wanting more. Give your audience a good cliffhanger and maybe you’ll live to see another dawn – or 1001 more dawns.

This translates to – don’t give your reader a chance to put your book down for any reason!

Where does your chapter end? In the middle of action? Or in the middle of nowhere?

Television writers have mastered the art of leaving an audience hanging on the edge. Before each commercial break the tension ramps up, the music gets louder – fade to black. That’s the part where I start screaming, “I hate commercials!”

Novel writers don’t have the benefit of music and commercials to help us create the extra drama we need to make a reader turn the page; to keep them reading despite life’s distractions, but we can employ similar writing techniques. For instance, in Harlon Coben’s best selling novel, Tell No One (copywrite 2001 Dell) Coben ends chapter three with this:

“I’m sorry,” my dead wife mouthed.

And then she walked away.

Even without having read the previous chapters, you can see the power in this ending. Dr. Beck has just seen a video feed of his wife, who’s been dead for eight years, apparently alive.

Oh yeah, you bet you’re going to read on.

I’m positive, that if dawn had broken after hearing that, the King would have left Scheherazade’s head squarely on her shoulders, so he could hear what happened next.

Scheherazade was able to keep this going for 1001 nights, saving her life and finally winning the favor of the King. She reigned over his harem until her death, presumably at a ripe old age.

Your life might not depend on weather or not you can keep your reader awake at night, but your livelihood may. If you can keep a reader interested through 1001 chapters, you’ll have a long and happy career.

~~~~~~~~~~~~~~~

Stacy Verdick Case is the owner of idothewritething.com/ idothewritething.com a store that offers quality custom designed products for writers of all genres. Stacy invites you to visit her store and sign up for her free monthly ezine that offers writing tips to help keep you on track.

With the internet we have found that almost anything is possible and there are many ways to earn some extra cash by writing. Traffic and links are something that is easily obtainable with writing articles but being paid to write is something also obtainable. However getting started and where to look is a different matter altogether.

One of the ways to get paid writing is to become a ghostwriter. You would work closely with the client and they will let you know what they need and you would write it. They will look it over and you make some changes if any and get paid. However, I must say that if you aren’t good at writing then this is not for you.

You can also find college kids who need term papers typed up and charge a fee to do it for them. You calculate the time and if you want a set fee or hourly and charge accordingly.

Other places pay for articles and stories such as tech sites. If you can put together a pc with a blindfold and one arm tied behind your back, then write an article on it. Break it up into pieces since it would probably be very long. Write about installing a hard drive or setting up a webcam. If you have skills in something that would help others you will be surprised at how many places would like to hear from you.

One new place I have found is writingup. You write a blog and you can get paid for doing it. You try to write at least two times daily and keep up with it. You won’t get rich overnight but in time you can watch your revenue grow as you discuss everything from the whether to something on the news that bothered you.

Whatever you do just remember that being a freelance writer is not a walk in the park. You have to commit to it like anything else in life and the hardest part will be finding places that will hire you. But if your a writer or attempting to become one, keep trying because it can be worth it.

Written by Marsha James

writingup.com/?referer=830 Writing Up
shoegallery.blogspot.com/ Gallery of High Heels

Please feel free to add my article to your website, forum, blog, newsletters and other ventures if you leave it in full format. If used in a newsletter please send it to me that I may view where my work is going. Thank You.

“Talent alone cannot make a writer. There must be a man behind the book.” Ralph Waldo Emerson’s Goethe

I’m going to share with you a method guaranteed to get your copy razor sharp in a hurry. It’s an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since I’ve been using it regularly again, I write circles around my former output times. The words are just at my fingertips.

How did I do it? (More importantly, how can you do it too?) Well, you probably already know you must have curiosity to become a good writer. Take your natural curiosity to the next level and become an avid observer.

When you’re driving, look at the car next to you on the road. Pick up a can of beans in the grocery store. Check out your shampoo while in the shower. Notice the colors and smells. What qualities does it have that set it apart? What would make someone want to buy what you’re looking at? You’re surrounded with opportunity to sharpen your writing skills. It’s easy.

Here’s how –

Describe appearance of product
Identify Features (look for complementary and contrasting qualities)
Single Out Main Benefit
Create your Benefit Statement or Summary

Let your imagination go. This is only an exercise. If it were a real product, of course you′d do your research. But our goal isn′t to actually sell this copy to a client. It’s designed to open up and free your mind.

THE RULES:

You don′t have to write down your observations. Just practice doing them. You’ll be amazed at how quickly your writing improves.

Limit yourself to five minutes on each “product.”

Brainstorm. Do NOT edit yourself until you’re done.

Stop on time.

Here’s a case in point. Today, I took Shadow, my border collie/chow mix, on a hike through the mountains. (I should say, he took me. If you’ve ever walked a trotting pony on a leash, you have an idea what it’s like to walk Shadow.) So, while being drug behind my dog, I noticed pretty yellow weeds lining the path. I picked those to represent my “product” and played my copywriting game.

DESCRIBE APPEARANCE: butter -colored spray of petals, braided green stem, burst of color, gently moving with the breeze.

IDENTIFY FEATURES: soothing, calming, appealing color contrast to trees, heaviest around the path as though guiding hikers

SINGLE OUT MAIN BENEFIT: Rejuvenating

BENEFIT STATEMENT: “After hiking with these soothing butter-colored wildflowers lining the trail, you’ll return rejuvenated and ready to face the day.”

Maybe not award-winning copy, but with practice I′m sure I′ll do better on our next walk.

World class copywriter, Lorrie Morgan-Ferrero is the author of the highly acclaimed home study course, Red Hot Copy to Woo Your Target Market and founder of the online copywriting school Red Hot Copywriting Bootcamp, ( red-hot-copy.com/rhcbootcamp.htm red-hot-copy.com/rhcbootcamp.htm). Learn insider secrets to great copywriting from a pro who’s been in the trenches with Lorrie’s f^ree ezine, Copywriting TNT. Sign up at red-hot-copy.com red-hot-copy.com.

The Hero’s Journey is THE template upon which the most successful stories are based – ALL of the Academy Award winners (Best Film) of the past fifteen years (at least) are based upon it.

The Hero’s Journey is also simply a study of repeating patterns in successful stories and screenplays. This is incredibly useful for screenwriters - it is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

Below are some examples:

In Gladiator (2000) and Dances with Wolves (1990) – both Academy Award Winners Best Film – a Mentor or Supernatural Aid observes the hero from above a hilltop (from a distance, from above, afar). In Raiders of the Lost Ark (1981), Marcus observes Indy from the edge of the classroom. In The Matrix (1999), Morpheus tells Neo “he has been watching him.”

Often the Mentor observes the hero engaged in an activity that demonstrates his capability or worthiness to pursue the Call to Adventure. The general observes John Dunbar carry out an extraordinary act of bravery (Dances with Wolves, 1990); Marcus Aurelius observes Maximus in battle (Gladiator, 2000); Marcus observes Indy display his capability as an archaeologist in the classroom Raiders of the Lost Ark, 1981); Morpheus has observed Neo’s activites on the Net (The Matrix, 1999).

In The Incredibles (2004) and Star Wars (1977), both heroes are frustrated as they are prevented from following the Call to Adventure by a figure of authority and under the threat of some punishment (the Interdictor); Uncle Owen wants Luke to stay another harvest and Mr Incredible’s boss and the government do not allow Mr Incredible to act on his superhero impulses.

In both the above examples, an intolerable antagonism persuades the hero to consciously agree to the adventure. In The Incredibles (2004), Mr Incredible explodes when he sees an innocent being mugged in the street. In Star Wars (1977), Luke is persuaded after seeing the burnt bodies of Uncle Owen and Aunt Beru.

The detailed deconstruction and the Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at managing-creativity.com managing-creativity.com

It has been advised by the top online articles in the World as well as the largest online article submission site on the Planet that it is smart to write your online articles as stand alone works. As somewhat of an online article author myself, well I must state that I; completely agree.

Indeed this also speaks to authors of out-of-print books or perhaps e-Books where each chapter and sub-heading could be an article spanning many different categories. Since it is impossible to piece them all together the author loses nothing by enjoying both venues simultaneously. Each article broken out of the larger work allows for more “keywords” in titles, different niche searches and the ability to reach additional clientele and targeted traffic to your website.

I myself have made mistakes previously in listing articles early on that where “Part I, II, III” until I realized how that was defeating my real goals. Thus I have broken apart articles or essays of 4,000 words into 8-10 articles. I have taken 250 page e-books and broken these into countless articles. If you are writing articles that are so large that they need to be broken apart into multiple articles, then rather than numbering them you should make them each stand alone articles.

Therefore, I am going to have to recommend that anyone who wishes to succeed in online article marketing really think hard on this advice. I think this is good advice and experience to think on with a touch of wisdom in the online article writing domain mixed in. I hope you think on it.

L. Winslow is an Economic Advisor to the Online Think Tank, a Futurist and retired entreprenuer worldthinktank.net worldthinktank.net . Currently he is planning a bicycle ride across the US to raise money for charity and is sponsored by Calling-Plans.com Calling-Plans.com and all the proceeds will go to various charities who sign up.

According to one of my previous articles, whenever a Southerner
says “Y’all watch this,” get out of the way because those are
probably the last words he will ever say.

Well, I’m a Southerner. I used to live in the southeastern
United States, but I moved to the southeast of China. And, I’m
about to say the magic words:

Y′all watch this.

The word is “week.” If I want to talk about more than one week,
like what I wrote a few weeks ago, I’ll use weeks. No apostrophe.
If I want to talk about something belonging to a week, such as
“last week’s newsletter,” I’ll use an apostrophe.

That’s the rule. If it’s a noun, s makes it plural and
apostrophe-s makes it possessive. It’s just that simple.

If I were still in the US, and I wanted one of those fancy
carved signs that are so common on southern lawns, it would not
read “The LaRocca’s.” The LaRocca’s what? His lawn? His sign?
That apostrophe makes it singular possessive, so The LaRocca
(one person) is surely claiming ownership of something. If that
wasn’t his intent, and he whacked in an apostrophe anyway, he’s
an idiot.

What about plural possessive? Is it “the LaRoccas’ house” or
“the LaRoccas’s house?” Well, it’s neither, since my wife isn’t
a LaRocca and we don’t own a house. But for the sake of this
article, pretend she is and we do.

In ON WRITING, Stephen King swears it’s LaRoccas’s. When I was a
student, my teachers swore it was LaRoccas’. As an editor, I′ve
heard the first was US standard and the second was UK standard.
And the answer is, I don’t care. Just be consistent.

I once met an editor who said that the spelling determines
pronunciation. She’s an idiot. Spelling isn’t all pronunciation.
It’s also history. I′ll say LaRoccas-zz whether it’s LaRoccas’ or
LaRoccas’s. So will you.

Jump up five paragraphs and read the seventh word. Noun. Note
that I didn’t write pronoun. Just for fun, the rule for pronouns
and apostrophes is completely different.

It’s is a contraction for “it is” and its is possessive. Who’s
is a contraction for “who is” and whose is possessive. There’s
is a contraction for “there is” and theirs is possessive. Etc.
Possessive pronouns never use apostrophes. Its, whose, your,
yours, their, theirs…

And there you have it. Apostrophe usage made simple.

Copyright 2005, Michael LaRocca

Michael LaRocca’s website at chinarice.org chinarice.org was
chosen by WRITER’S DIGEST as one of The 101 Best Websites
For Writers in 2001 and 2002. His response was to throw it
out and start over again because he’s insane. He teaches
English at a university in Hangzhou, Zhejiang Province,
China, and publishes the free weekly newsletter WHO MOVED
MY RICE?

Ever notice how smoothly some speakers or writers move you through their speech or memo? It seems they effortlessly take you from start to finish without making you strain to follow.

Yet, while the reading may be effortless, the writing probably took some extra work and attention to detail. In fact, some writers would say you should work as hard on the transitions between ideas as you do on the ideas themselves.

Consider copywriting guru Joe Sugarman, who says the job of each piece of copy, from the headline down, is to get you to read the next paragraph. And the paragraph after that. And to keep on reading them until you get to the ‘offer,’ where you’re asked to order the featured product.

To get readers from one paragraph to the next, or from one idea to the next, we use transitions, words or phrases that ‘pull’ the reader along, or in the case of speeches, pull the listener along.

For examples, take a look at the opening words to the second, third, and fourth paragraphs above. The second paragraph opens with ‘Yet,’ which implies that the idea you read in the first paragraph wasn’t complete. It should ‘pull’ you into the second paragraph. You’ll notice that the third and fourth paragraphs also aim to pull you along.

Later, we′ll look at ways of constructing transitions, but for now let’s focus on their strategic use.

First, and touching on an idea we explored above, transitions help ensure that readers or listeners get the complete message. For readers, in particular, it means they′re less likely to stop after reading the headline, subject line, or first paragraph.

Granted, you still need good content that compels to some degree. But, whatever the content, your chances of getting the reader to go all the way to the end of the document, or the ‘offer,’ increases significantly with effective transitions.

Second, smooth transactions allow the reader or the person listening to your speech to concentrate on the message, rather than its delivery.

You know from experience how hard it is to take in the message when each new paragraph seems to abruptly introduce a new idea. It’s a bit like driving along a street and having to stop for red lights at many successive intersections.

Third, and this relates to the second point, you’ll become a stronger writer if you use transitions. Not just because of the transitions, but because their use forces you to manage the ideas in your document or speech.

The process of starting each new paragraph with a transitional word or phrase can′t help but lead to you to link the idea in that paragraph to the preceding paragraph.

That’s true even when you make a major shift, because in that case you’d use a transition signal of some kind. Remember “And now for something completely different,” made famous by Monty Python’s Flying Circus?

In summary (another transitional signal), transitions from one paragraph to another, or from one idea to another, make our communication more effective.

About The Author

Robert F. Abbott writes and publishes Abbott’s Communication Letter. Each week subscribers receive, at no charge, a new communication tip that helps them lead or manage more effectively. Click here for more information: CommunicationNewsletter.com” target=”_new CommunicationNewsletter.com

mailto:abbottr@managersguide.com abbottr@managersguide.com

One of the many unavoidable facets of the writing life is the waiting. Writers wait until their prose is polished to perfection. We wait for feedback from writers’ groups and trusted readers. We wait for weeks, months or years for responses to our queries. Even when the ultimate goal of publication is achieved, we wait for galley proofs, cover art, reviews, bookstore releases, and signing tours. And sometimes–oh, the horror–we wait for the next idea to seize our writing muscles and spur us into action.

If your writing career is beginning to seem like an endless stretch in a crowded doctor’s office-only to find out the doctor is on vacation and won’t be back for a week-you are not alone. Other than listening to the Musak of your internal communication system while you’re on hold (which often sounds like this: why did I query that agent–she doesn’t even read thrillers! What if a wild dog ate my manuscript? What should I change my name to when the New York Times rips my debut novel to shreds?), what can we do to hold on to our sanity and stick it out until our sorely tested patience pays off?

To avoid staking out your mailbox, checking your e-mail every fifteen minutes, or haunting your Amazon listing hoping for a boost in your rank, try these tips to get off the waiting train:

1. Write something else. If you’ve just sent out half a dozen carefully targeted, well worded queries to your dream agents or editors, resist the temptation to sit in a lawn chair at the end of your driveway and ream out the mailman for delivering you grocery store flyers instead of used SASEs. Plant your butt right back in front of the computer and start something new. You may find yourself so caught up in your new project that you miss the mail for a day or two–and discover a pleasant surprise waiting for you when you return.

2. Do something non-writing related. Even writers need a break. Sure, we all know going into it that the word “vacation” would soon retreat from our vocabularies until the memory of it became an urban legend. But there is no rule stating you can’t take a few hours to do something you enjoy. Go for a long walk, read a great book, have lunch with a friend you haven’t seen in weeks (because you were immersed in the final stretches of revising your manuscript for the hundred and eighth time), or take up a new hobby. Know that your writing will still be there when you come back.

3. Do some research that will further your writing prowess. As a writer, you no doubt have a score of ideas that have been percolating on the back burner while you slaved over your work-in-progress. Now that you’ve begun the excruciatingly long process of delivering your baby to the world, choose one of those ideas and flesh it out. Dig up as much information pertaining to it as you can online, and then head over to the library to find out more. If you don′t have anything specific in mind, you can simply start reading up on something that interests you. You’ll probably find the kernel of an idea in your research that will spark a whole new project, and soon you’ll be stabbing blissfully away at your keyboard with thoughts of important e-mails clogged in spam filters and evil, query-eating postal employees behind you.

4. Learn a new language. You are in the business of words, after all, so what better way to bulk up your business than to expand your cache of raw materials? You don’t have to write your next novel in Swahili, but your life–and your writing–will be enriched with your understanding of a whole new culture.

5. Vent your frustrations. Write a nice, long letter to a fictitious editor at an imaginary publishing house (or a real one if you prefer–just make sure you don’t actually send it out!) and tell them how all this waiting makes you feel. Reveal your insecurities, question their methods, or accuse them of using the pages of your manuscript to line their hamster cages. This can also help to deal with the pain of rejection. Confidently assure this fictitious person that you are an excellent writer, and won’t they be sorry when Berkley offers you a million-dollar advance and a three-book deal while they’re sitting on your manuscript for months on end.

Writers wait. It’s a fact of life. You can drive yourself crazy mentally listing the what-ifs and the should-haves during your on-hold times, or you can get out there and improve yourself and your craft. Instead of viewing the wait as a specialized form of torture created to punish you for making the stupid decision to try and be a writer in the first place, take action. Learn to see these interminable, unavoidable waits as opportunities to grow.

Most important, keep this in mind: somewhere out there, an editor or agent is waiting for you and your writing. Don’t disappoint them!

Get more writing resources and free stuff when you sign up for S. W. Vaughn’s free bi-weekly newsletter LIT: A Slightly Addictive Newsletter for Writers and Readers, with writing tips, writing markets, book reviews, contests and giveaways, and more. To sign up for LIT, e-mail mailto:author@swvaughn.com author@swvaughn.com with the subject: Get LIT!, or visit the swvaughn.com/lit_newsletter.html” target=”_blank LIT Home Page. Also, check out S. W. Vaughn’s main website at swvaughn.com/index.html” target=”_blank swvaughn.com for free fiction, contests, and even more resources for writers.

*Webmasters: This article may be freely distributed and reprinted in its entirety, provided the byline and resource block remains intact.

The evidence that content is king continues to astound! Which COULD NOT be better news for us. My suggestion, being the ever-opportunistic article authors that you are, is that if you’ve got article questions, get Yahoo! Answers.

Yahoo! Answers is a forum within Yahoo! that allows you to ask questions BY CATEGORY and have those questions seen and then answered by email. It’s a great anonymous process of sharing knowledge. Knowledge drives the net, always remember that.

But there’s a fantastic trick to Yahoo! Answers and you must do it THE FIRST TIME you ask a question. And the trick plays right into your hands as a writer.

When you ask YOUR FIRST QUESTION, mine was “How Do I Find Webmasters Who Want To Distribute My Free eBook About Article Marketing?” make absolutely sure you include additional comments about your question…because Yahoo! Answers awards points to content rich questions! This is very important because you only get one chance to ask your first question.

In fact, make sure your question is INVOLVED with text and subtext like mine was (by complete accident,)

That’s right, the more involved you get with your question, the closer to 100 points you will earn. Those points, then, will allow you to ask more and more questions. (Can you say ‘content snowball effect′?) Points are added and subtracted depending on your involvement and whether your questions get traction etc. But the key is and will be your first question. It sets you up entirely.

To put those 100 points into proper perspective, you earn 2 (two) points for ANSWERING a question. Just 2. One hundred for a rich question with details, only two for answering. Hmmmm. So you can see how much value Yahoo! places on a well crafted question…because they are in the business of delivering content! This business just keeps getting better and better for us content deliverers.

But wait, there’s more (as they like to say.)

Guess where I discovered with my own question (above)? Through a natural search I did in…Google!!!

So your questions themselves become great content which not only gives you the ability to ask more and more content rich questions, by following the advice I’ve just laid out, but those same questions also open you up to the possibility of being found through the search engines.

Incredible.

Just make sure that you concentrate on your first question to earn as close to 100 as you can (try and beat my 96!)

PS If you happen to have an answer to the webmaster question above, check out my email below. And keep asking GREAT article questions (as only you can) to get even GREATER Yahoo! Answers.

Enjoy!

To learn exactly how you can use your writing talents to earn a substantial living through become-a-copywriter.com/articlemarketing.html article marketing, and to learn specifically how to break into advertising and
become a copywriter, visit Mr. Browne’s new site WWW.BECOME-A-COPYWRITER.COM www.become-a-copywriter.com

Mr. Browne can be reached at mailto:kb62591b@yahoo.com kb62591b@yahoo.com.