Writing Inrochester

I was consulting to a software company in the early 1990’s and I recall having one conversation, which as it turned out, was quite remarkable.

The manager, who had been freshly hired, was high on the potential of the Internet to revolutionize the world as we knew it.

At that time, for most people, including many sophisticated techies, the web wasn’t even a faint blip on the radar screen.

Within a few short years, his prophesy would come true, and with it he, I’m sure, and others would grow rich.

By the time I realized what had happened, I felt I was hopelessly late to the game; that I missed the biggest and best wave there was to catch.

I’ve felt a similar pang of regret about seeding the Internet with hundreds of articles, which is a campaign I undertook, in earnest, less than a year ago.

The premise of article marketing is straightforward. If you post a number of free articles containing key words that search engines pick up, this will lead readers to your web site, where people will learn yet more about you, and finding you credible, they’ll buy your goods and services and click on buttons that advertisers will pay you for.

But I don’t know anyone who has made his fortune this way, YET.

I say “yet” because I suspect that some of us, this time around, are actually EARLY to the game, that article marketing hasn’t quite reached critical mass.

What makes me suspect this is the case?

(1) Broadband internet connections have only been disseminated to the masses relatively recently, within the last 2-3 years. Before that, it was slow, slower, and slowest to sift through the billions or trillions of web pages available at the time. With frustrations easing, more people are connecting for all kinds of information.

(2) PC’s are getting faster, making web work more achieving.

(3) Viruses are a fact of life, and people are learning to live with them.

(4) People expect to find a lot of free information on the web, and resent it when they don’t. Only the most foolish businesses don’t add some of their own free content to the mix. It is an essential way to signal “value” to the buyer.

(5) The world’s marketplace is huge, and the web is the only medium that taps it, 24-7. What you post is always working for you, even when you think it isn’t.

(6) What you post has a potentially infinite life. Books go out of print, and today’s newspaper is tossed out with the trash. But your articles may last for a hundred or a thousand years.

(7) People are growing more comfortable and confident in identifying and then buying from web derived sources.

(8) I’m just beginning to reap tangible rewards from my article marketing efforts.

Of course, the last point is the most significant to me.

You can garner all the bragging rights you want by posting hundreds or thousands of articles, but until you cash them in, they’re not paying their freight.

YET.

Given enough time, they will!

Best-selling author of 12 books and more than 850 articles, Dr. Gary S. Goodman is considered “The Gold Standard”–the foremost expert in sales development, customer service, and telephone effectiveness. Top-rated as a speaker, seminar leader, and consultant, his clients extend across the globe and the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: mailto:gary@customersatisfaction.com gary@customersatisfaction.com.

Your book expresses your wondrous information, your creativity, and your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.

Now, there is a new way to market those unsold books. Use the Internet. And you don’t even have to have your own Web site or spend money.

Get ready to create a continuous, passive income. Be ready for those checks and charges coming your way often!

What Kind of Books Can I Market?

Depending on your passion, your willingness to learn a new way, and putting energy into your campaign, you can market any kind of book: how-to, non-fiction, fiction, short special reports, booklets, training manuals, workbooks, poetry, short stories, articles.

Sell your Print Books and Create New eBooks

If you already have a print book, you can still sell it Online. One way to draw attention to it is to write a short eBook on the same subject. This won’t take long.

Make this eBook around 10-25 pages. You can take the information right from your print book. Just copy and paste information on one topic, perhaps one chapter. Reduce the number of stories to keep it short. Then add a new introduction and conclusion. People on the Net want straight-to-the point information.

Put your eBook into Word and Portable Document Format. Use your Word file to update and edit and use your PDF file to send your book by email.

Who will Buy?

You can sell your short eBook for 6.95-$14.95, depending on how much your audience wants it and how well you write your sales copy. You can also give this book away to stimulate your audience to want the whole story–the print book.

Online audiences read all kinds of books. Many will want the shorter electronic version and be perfectly willing to print it. Others only want a book they can hold and enjoy on their nightstand a long time. They will buy the longer version.

To publicize your books start writing short articles, anywhere from 400-1200 words on your book’s topics. When you submit to online ePublishers, Web masters and ezine owners, each article will be seen by thousands, even hundreds of thousands of online readers. They are hungry for information. That’s why they go to the Web.

To the bottom of the ezine, add a signature file that gives your title, tag line, book title, free offer, phone numbers, and e and Web addresses.

While your title may impress some, your tag line is far more important. What major benefit do you bring potential buyers? For example, “Helps professionals make money on their books through the Internet.” Offer a free report or a free ezine to seal the deal. Not only do more people want to know more about your book, you will have their email address to send further promotions to.

Divide and conquer. Use your one book as a springboard for many others and catapult your sales.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at bookcoaching.com bookcoaching.com and over 185 free articles.

Email her at mailto:Judy@bookcoaching.com Judy@bookcoaching.com or mailto:Cullinsbks@aol.com Cullinsbks@aol.com
Phone: 619/466-0622 — Orders: 866/200-9743

Press releases are one of the most cost-effective ways to
get promotion for your online business. Many entrepreneurs
ignore this type of promotion because they don’t know how
to write a press release. It’s important to promote your online
business with press releases because of the media all over the
internet. The following is a list of some common press
release writing tips:

- your press release should sound like news, not an ad

- you should only send your press release to the media
related to the topic of your press release

- keep your press release one page in length

- your header, contact information and release date should
be at the top of your press release

- use short sentences and double space in between
sentences

- your header and first few sentences should capture the
readers attention

- you should tell a story and briefly mention your business,
product or service in the body of the press release

- proofread your press release many times. Look for
grammar and spelling mistakes.

Another reason entrepreneurs ignore promoting their online
business with press releases is because they don’t know
what’s newsworthy. Here are 16 online business press
release ideas:

- new products or services you’re offering on your web site.

- the results of an online survey or poll you’ve completed

- a virtual trade show or seminar you’re hosting.

- a free chat room class you’re teaching

- your opening of a new web site

- an online award your business or web site has won

- a free e-mail newsletter you’re publishing

- new online products or services you’re giving away

- an online business association or club you’re starting

- a famous person that’s endorsing your business

- a major joint venture you’re doing with another business

- a new book or e-book you wrote

- an expert or celebrity who’s speaking in your chat room

- a fundraising event you’re doing at your web site

- a new contest or sweepstakes you’re having at your site

- major sponsorships you′re doing online

You can get other press release writing tips and ideas by
reading other businesses press releases, reading how to
publications, talking to experts and visiting other media
web sites. I hope this article persuades and helps you to
promote your business through press releases.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

Writing flash fiction can be rewarding. When you just don’t seem to have a large enough idea for a regular short story (2,000-5,000 words), flash may be the solution.

Flash fiction has been defined as a story of 300-1,000 words, give or take according to the source. It is a short form of storytelling often centering on a single act. Flash also goes by the names skinny story, postcard fiction and micro tales.

Choose a character and a single event in that character’s life. It can be anything and, of course, other characters may be present. You are basically writing a single scene from that person’s world. Since your word count is limited, choose words carefully. Each sentence should be written for maximum information and impact. There is no room in flash for excess details. You must complete your story in a set amount of words so every bit of space counts! Compare it to decorating an apartment or a home with small rooms. Clutter only takes away from, not enhance the space, or in this case, your story.

The beauty, to me, of flash fiction is that down the road, one of my pieces may call to be turned into a full length short story, novella or even a novel. Try writing several flash pieces about the same character. These can be worked together to form a longer item or used as a character sketch. Quite useful!

Nikola lives and writes in Oklahoma. She is active in her local Citizen’s Police Academy Alumni and Volunteers in Policing. She enjoys reading, scrapbooking and spending time with her two dogs. Nikola is an author on Writing.Com/ Writing.Com/
which is a site for Writing.Com/ Poetry Contests.

Brainstorming!!! - I hope you heard from this word and hope you know exactly his meaning, if not then you’re just a click away from Google.
When you plan to write sales copy then you must prepare yourself for brainstorming. You see, when I start to write this article I just sit and I focus a moment to see if I’m in the mood for this kind of work and when I realized I’m “on the wave” I just start writing all the words that cross my mind at that time. Whatever you agree with me or not, your sales copy will definitely determine if your product’s going to sell or not.

If you have an offline business sales pitch presentation, you get to interact with your prospect, you can even touch him and he gets to see you personally; but not online! There it all depends on the content of your website.

As I said, the first step to write a sales copy, you must be in the mood. You can even compare a sales copy with a work of art, why? Because when you are in “the mood” you acting just like an artist and you may not observe this. When you are in “the mood” you can get the best from you, and your mind keeps on coming up with amazing ideas.

And if you asking for how to get this mood, I can’t answer to you but I only can tell you that for myself I a lot of passion and I just look for the needs of the people today and from “tomorrow” and this s how I get in the mood.

And, once you are in the mood, don’t stop, keep on writing, brainstorming. Doesn’t matter if you are writing weird ideas, just don’t stop. After you finish, read it all over or you can pass it to someone else to get his feedback and I most recommend the second option because you can have a different opinion and you can notice if you need to add or remove any content.

Always pay attention for the headline; this is the most important part from your sales copy. Sometimes I write couple more headlines and I read them all several times and then after I pick the best I consider and I do a fine tune, sometimes 3-5 times before I decide to use it.

A good tip I got from somebody is never feel bad “borrowing” some ideas from successful copy you’ve seen this because you already have some good ideas to start with.

Now, the last thing you need to keep in mind when writing a sales copy is: “What is the final result the reader will get if he buys from you?” “Build” your sales copy “to sell” hope and benefits to the reader, this is only if you want this reader to buy anything from you after he read your copy.

Matt Bacak became “#1 Best Selling Author” in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In You! Sign up
for Matt Bacak′s Promoting Tips Ezine ($100 value) just visit his
website at powerfulpromoter.com powerfulpromoter.com or promotingtips.com promotingtips.com

There is just something about a magic trick during a public speaking engagement that grabs people. The nice thing about it is that as a public speaker who uses magic to make a point, you are not held to the high standards you would be held to if you were a professional magician.

I do some simple magic that would probably make a real magician throw up, yet I get comments from the audience that they loved my ‘illusions.’ Think about some of the points you make during your speech that might need a little extra pizazz to make them memorable.

Visit a magic shop and tell the proprietor what you want to accomplish and that your skill level is zero. Most good magic shops have literally thousands oftricks to pick from for all skill levels and all audience sizes.

Magic tricks are also a fun way to add some lightheartedness and WOW factor to your presentations. The points you make and the comedy aspect of the magic usually come from the ‘patter’ (what the magician says while doing the trick). You can even buy books of comic patter. Many magic tricks are now on video which makes them infinitely easier to learn than trying to read them from a book. An excellent tape for rope tricks is ‘Daryl’s Rope Tricks #7.’ Your local magic shop probably has it and if they don’t they can probably order it.

I really like to learn magic from videos because you can see the trick in action. Reading them from a book is OK, and very useful, but you just can’t beat video training. Two good magic videos for speakers by master magician Tom Ogden are ‘Teaching and Training with Magic′ and ‘The Magic of Creativity.’ I got these two videos from Royal Publishing &amp Walters Speakers Services (626) 335-8069.

Copyright © 1998 - 2005 Advanced Public Speaking Institute

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book “Wake ‘em Up Business Presentations” and “Click: The Ultimate Guide to Electronic Marketing.” It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients’ needs. antion.com antion.com

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Virginia Beach, VA 23452
(757) 431-1366
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Contact: mailto:cmckinney@public-speaking.org cmckinney@public-speaking.org
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Visit our Blog at GreatPublicSpeaking.BlogSpot.com GreatPublicSpeaking.BlogSpot.com

As a versatile article writer, an essential for any trip are your cameras. Whether you plan to shoot digital, slide or print images, one question that likely pops up is, “What should I shoot?” If you’re on assignment the answer is easy. If you’re working on spec though, choices can be a bit more extensive. On the other hand, with some insight and planning, your photo options can be far greater. So essentially, you’re going to go for the new, unique and different that will surround you. Here are some suggested approach ideas.

Fashions

What are the locals wearing? What do you recommend visitors bring or wear?
Pay attention to men’s, women’s and children’s clothing. Don’t forget shoes and accessories. Are there specialty clothing items or accessories manufactured or worn locally? Intrigued by the dress code of Embera Indian women when they “came to town” on South America’s Pacific coast, I asked locals about their colorful wear. The photos, interviews and stories I got access to fuel numerous articles and short pieces for me to this day.

People and Occupations

Are the locals noticeably different from people where you are from? Shoot them (using your camera). How do people get around? On foot, bikes, specialty vehicles? Catch vendors, artisans and tradesmen at work in their own surroundings. Be sure to ask permission first. If there are any occupations that are unusual or off-the-beaten track, get a variety of shots of them. Look for common jobs done in different or unique ways. Street hucksters can provide colorful photo opportunities as well as offer a slice of local ambience.

Everyday Life

How do people live in the locale? Get shots of people going about their daily lives.
Stop and linger awhile at local playgrounds, parks and watering holes. Ask waiters and bartenders about the most popular brews, mixes and concoctions. Be sure to try a few yourself for a “first-hand” account.

About People Pictures

Want really good people shots? Ask. Just smile and say, “Can I take a picture?” If you don’t speak the local language, smile and point to your camera. They’ll get it and smile back or nod permission. Ninety eight of the last 100 people I’ve asked to let me take their photo said, “Yes”. The two who didn’t? A military officer scolded me for taking a shot of a soldier walking on patrol along a picturesque Pacific coast beach. I showed him the digital frame noting that you couldn’t really tell it was a soldier and he relented. The other was an elderly Embera Indian man who was husking rice in his Colombian jungle village using a waist-high mortar and pestle. He wanted me to agree to give him some “gifts” in exchange for the shots. I didn’t, he wouldn’t.

Work two or three location slants

When you have two or three topic areas in mind, your eye will focus and photo ops will pop up all around you. The process can even begin before your trip and often continues during and after the time you are on location.

Keep a spiral-bound notepad and pens on you at all times to note essentials like subject names, new vocabulary, unusual spellings, and telephone numbers. Jot down brief explanations of who, what, when, where, why and how to help jog your memory and correctly caption photos. Bear in mind that many editors require identification of subjects in photos.

So enjoy your trip this summer, take notes as needed and shoot away. Once you leave the location, the photo ops are gone. My motto is, “When in doubt, take the shot.” It’s better to have it and not need it than to need it and not have it. Take that shot. Later, you might just be glad you did.

Want more ideas? See you in part 2 of this series …

Prof. Larry M. Lynch is an ELT Teacher Trainer, English language learning expert author and university professor in Cali, Colombia. He has published more than 350 articles and academic papers and presented at numerous EFL teacher training and TEFL conferences throughout North America, South America and Europe. For comments, questions, requests, to receive more information or to be added to his free TESOL articles and teaching materials mailing list, e-mail: mailto:lynchlarrym@gmail.com lynchlarrym@gmail.com

I have been writing articles and submitting them to various article directories for around a year now. When I started I felt very fresh and had plenty to write about. After a few months however, I started to get what is known as writers block. I could not think of anything else to write about. In this article I give advice about how to react when this happens, advice which I hope will help you to continue to write quality and original articles.

My name is Steve Hill and my line of business is as a speech coach. I developed a stutter when I was four years of age and it continued to affect my life for the next eighteen years. I have managed to overcome this speech impediment and as a career I now help other people to achieve fluency. I feel I know quite a lot about the subject and found it quite easy and enjoyable to write about all aspects of stuttering.

After a while I could not think of anything new to write about stuttering, which would be of value to people and made the mistake or re-writing some of the articles using different words. I must admit I was unaware that this was against the rules but now realise that each article needs to have original content, which I accept and understand.

I then wrote about some of the experiences from my own life, like how I coped when my now ex-girlfriend left me and even stories about my dog! A number of people have read these articles and have sent me some very nice e-mails stating how much they have enjoyed them.

One morning I woke up with very good intentions, I was planning on writing three or four new articles. I turned on the computer and basically sat there. Come on write something, I tried to tell myself. The problem was that I could not think of anything to write about. I decided to go back to bed. I seem to be able to think clearer from my bed, a bit weird I know.

I decided that I was not only going to write about my own life and experiences but I would also write about my family and friends. Other areas I could write about would be:

How to promote a website

Web design

Self confidence

Travel

World affairs

Sport

Exercise

Weight loss

Stress management

Anger management

Business

These are all areas I have a great interest in and even though they are not my main line of business, the articles should be of interest to people. Most of the topics which I have listed are things which I or people I know, have had experiences with. For example a lot of people who stutter including myself in the past, have issues with their self-confidence.

Weight loss is subject which is close to my heart as I have had many problems in controlling my own weight. I also run my own business and therefore have had to learn aspects about how to do this.

I also love playing and watching sport. This was therefore something else which I then concentrated on and I have now written articles on snooker and football.

To gain inspiration and to help me to write my articles, I read a lot of books and newspapers and I also like to watch the news and current affairs programs on the television.

I hope this article has been of help to you and please feel free to read and re-print more of the articles I have written.

Stephen Hill helps to promote a number of websites including:

stammering-stuttering.co.uk stuttering

ringtoneshelp.contentdeskblogs.com/blog cheap ringtones

blog.alglas.com/blog quality aviation cleaning products

I’m sure you’re reading all over the Internet that content is one of the most important components of building your business, and in my opinion I agree that writing an article and posting it throughout the Internet is an essential way to finding your desired targeted traffic.

If you have never written business articles before, you have to remember key things to make sure your article is a success, and attracts the readers searching for your information. Take the approach of writing one article at a time, and don’t worry about how many you need to create to get the exposure. Just like developing a business plan, you want to ensure that you do all your necessary research, compile it in an easy to read format that you know will allow your readers to follow without losing the message half way through!

I read so many business articles that lose me by the second paragraph, because I notice their intentions are to promote their business, and not offer any valuable information that I’m seeking to help me. This may be done intentionally, but sometimes I truly feel these writers are trying to do too much in such little time, and they want to produce and send out as much as they can at one time, not realizing that they are compromising the quality of their article and the message they want to get out to the readers.

If you’re in business for a short-term, that’s fine, you can produce useless content and spread it throughout the Internet. However, in my opinion, I would rather take the time and create an article that when someone reads it, they will say that it helped them in some way.

Your expertise, and if you’re promoting a web site business can be jeopardized very quickly, so don’t ever underestimate the people reading your article. They have vast knowledge already, they do their research, but sometimes they need that little bit of information to get them back on track, and if you can provide them the information they’re looking for, your one article will be on its way to being very successful!

Once you’ve finally developed that keyword rich, informative article explaining how your business products can help make people’s lives so much better, you will also notice that your well-written business articles will be quickly picked up by some of the top ezine and content publishers.

This is important, because you want to get your message out to as many people as you can, and this is achieved by sending them to top directories that distribute your content for you. If you create a poorly written article, chances are these content directories will not touch it. This is a very good indication that your company has to go back to the drawing board and start revamping your article!

When you take the time to create an article that many readers will take your information and use it to help them better their lives, you will have achieved something that many bad article writers don’t, and that’s business authority, and respect. In the long run if you stick to developing more value-based articles rather than a large volume of badly written articles, you will surely build a successful foundation for your business for many years to come!

William is the Author and owner of globalarticle-business.com/index.php″target=”_blank GobalArticle-Business.com A free article directory source for Business and Marketing Authors, Ezine Publishers, and Webmasters looking to exchange and share their industry experience and knowledge in one convenient place.

I was making a presentation as part of a panel at a regional meeting of a contact center association a few weeks ago, when a fellow in the audience made an obscure point, and then followed it with a quick advertisement:

“I consult, too; I just wanted to mention that!” he declared to the group.

“How nice for you,” I recall thinking, and if you believe you’re actually going to earn anyone’s business by crowing like this, you’re deluded.

But his self-promotion is mild when compared to some that I’ve withstood while speaking from the platform and delivering seminars.

I’ve had people almost literally hijack the sessions by positioning themselves as competing experts. Repeatedly, they’ll confuse their fellow audience members by contradicting what I’m trying to teach them.

For the price of a cheap seminar admission, these blowhards believe that they can farm the people that I’ve so arduously (and often expensively) assembled, and it’s outrageous.

While there are some aversive communication techniques for discouraging them within the sessions, some of these souls are such committed thieves that they won’t take hints and shut up, so they must be dealt with more severity and finality.

I suggest, no matter where you’re working, that you take precautions and retain certain privileges so you can control your sessions.

(1) Always negotiate the right to boot out anyone who is overtly hostile towards you or anyone in the group, or who interferes with the learning process. This means, if you have a hijacker on your hands, you would say, “I’d like to discuss this with you at the break, so let’s hold your comment until then, ok?” Then, five or so minutes later, call a quick break, a short one, if necessary, and tell the person his excessive participation is hurting the session or is unduly self-serving. If he fails to be contrite and take a vow of silence, inquire: “May I ask you to leave with a full refund?” If he declines, say, “I insist,” with a smile.

(2) Contact “Security,” whether it’s the university police or the staff at the hotel that serve as bouncers. Of course, you want to cue them in advance that only RARELY will you have to invoke their services, but it can and does happen, so please be alert and be accessible.

(3) Make sure to make friends with others in the group that will come to your aid, if necessary, until Security arrives. Select one or two individuals before your sessions begin to chat with for a few minutes. Later, they’ll step up to help you if you’ve connected with them, and they’ll be less likely to join an all-out “mutiny.”

(4) Don’t take the threats to your sessions personally. As a faculty member at various universities I have received occasional notices from the counseling folks that remind teachers that at any given time, at least five percent of our classes would consist of people on the edge, undergoing huge life stresses, and these folks could become disruptive, or worse. We were asked to proactively identify them, under promise of anonymity.

(5) Know your limitations. I’ve been trained by the Navy in techniques for defusing hostile participants, and they’re useful, but I’m not Superman. It is better to act swiftly to get participants back on course when they veer off, and if you cannot, then make the decision to temporarily steer your program to the next port, where they can be disengaged.

There’s no way you’re going to act heroically in this sorry circumstance, and no matter what you do, your evaluations and “after-market” will probably be torpedoed.

All you can hope for is to retain a certain amount of decorum and salvage time so you can do what you’re supposed to do: instruct those that are there to learn.

Dr. Gary S. Goodman, President of Customersatisfaction.com & The Goodman Organization is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: mailto:gary@customersatisfaction.com gary@customersatisfaction.com

For information about coaching, consulting, training, books, videos and audios, please go to customersatisfaction.com customersatisfaction.com