Writing Inrochester

There are two different ideas presented here while guests and search engines love content-rich web sites just having a lot of content on your web site is not enough. Yes, that’s true! You content has to be relevant to a main topic with each page or section of the web site having a specific theme. Each page should have its own topic and content should not wander away to a different topic without any warnings.

What is your site about:

For instance, you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as “Graphic Design Company in lowa, USA. Your business cards, logos, letterheads” Your want the business card design to be the most important key phrase. Obviously you can not put meditation tips on the same page.

Power of relevant content:

Your content relevancy must be there in any web situation. There are two reasons behind this the first is visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they’re looking for won’t be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be clear immediately. Not to make them confuse is very important.

Two vital reasons:

Maintain content relevancy throughout your web site for search engine algorithms is the second main reason. Keyword relevancy is an important part of search engine optimization. The more significant your web site’s content is for a specific term, the more likely the site is to show up near the top of search results for the term. This, in return will give better rankings and that only means more business for your website.

Maintaining an optimal ratio of key words:

there is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. Keyword density is another big deal with search engines here. The more unrelated terms that are used time and again throughout the content will bring down the percentage of more important keywords. Keyword density matters all through whole web site, not just on particular pages or it will not be very beneficial for SEO.

Imperative pages:

There are more pages to consider seriously they are contact page, about-us page, and any other pages that you may not think are important to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some web sites have pages devoted to reciprocal links. There’s nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding description text will detract from your overall site content if they are not related. Incoming links from unrelated sites are fine as it will not directly affect your web page’s content relevancy.

Author: Charles from Contentbean.com contentbean.com” target=”_blank content and seo copy writing service’s desk. I hope you enjoyed the article. Find shopping cart solutions at softbean.com” target=”_blank affordable custom shopping cart solutions page.

Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months?

New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the “brick and mortar” bookstores like Barnes and Noble.

Authors go through many hoops and snags to accomplish this– what I call the “traditional publishing nightmare” of inefficiency and lack of support for authors. Usually the author only gets around 10% royalties and has to pay back all promotion expenses such as book signings. So many hoops, some give up. So many authors I speak with who have gone this route still have hundreds, even thousands of unsold copies littering up storage space. Talk about discouragement.

Distributors Can be Dangerous to Your Book’s Health and Your Wallet

One author wrote, illustrated, and marketed six beautiful children’s books. Her books were well reviewed and received. For some time, the profits rolled in until her distributor went bankrupt, owing her $160,000. After she stopped crying, she decided to take her books on the road—to local fairs and talks where she could KEEP all the profits.

Distributors take quite a chunk of money from the author’s profits too. They charge the author for storage, and when books are returned, the author loses those sales, and has to pay the distributor too. Authors lose from the bookstores because their payment is late or unreliable. Some authors wait way beyond 90 days. In fact, many just don′t get paid. Writers are not always good at collections either. These middlemen not only take most of the author’s profits, they cause much stress too.

How Can Self-Published Authors Distribute?

Self-published books include: print books (perfect bound, comb bound, print on demand or print quantity needed, or stapled) or eBooks (sent over Email through Word or Portable Document Files)

Local Distribution.

For each venue, make sure to include ordering information such as your Web site URL, your company address, your toll-free 800 number, your local phone number, and an order page to fill out for fax or phone orders.

1.Distribute through the Press.

-Create a “Power Press Release” (include tips and how-to’s)
-Get a Feature Story from the Media
-Write a how-to article and submit

2. Distribute through a local Talk Show-Radio and TV or guest speak for another person’s teleclasses.

Just a phone call away you can reach 100’s of people interested in your book’s topic. Do some research on

This book was considered to be a masterpiece written by Nobel laureate – Gabriel Garcia Marquez. It was first written in Spanish and then translated into English. This book is about 100 years of life of one family – Buendia. They live in an unnamed African country in jungles. It is called even a tale by some of the readers, as this novel is full of supernatural events and unusual characters. Many layers of fantasy are mixed up in the lives of the main heroes of several generations of Buendia family. They all are living in the world of half truths, the laws of physics are not taken into account at all. The story seems to have no plot, it is more like a collection of fantastic stories of each of the members of the family. All of them have their own obsessions, problems and insanity. The author has a specific writing style, he jumps from one character to the other, he presents many parallels and symbols, and at last the family seems to be a kind of a model for the whole human race, not depending on the country or state.

The mysticism starts already with the setting for the events, it is a strange village, called Macondo – “it was a truly happy village where no one was over thirty years of age and where no one had died”, at least at the beginning. Realism and magic seem to be the opposite notions, but in this novel they are used to convey the author’s message and conception. The reality in the novel is presented not “as if it experienced by one observer, but as it is individually experienced by those with different backgrounds.” (Bell – Villada, Gene H. Garcia Marquez: The Man and His Work. Chapel Hill: University of North Caroline Press, 1990 pp.2-3)
It is also connected with the unique reality of Latin America - it was between modernity and the stage of pre- industrialization, after a civil war and attacked by imperialism. Thus this was a strategy used by several authors of those times – magic going through ordinary lives, mixing up the reality and fiction.

Another feature of mysticism in the story is lack of division into past, present and future, at least lack of strict one. Some characters have even amnesia, when they can not see the past at all, some are able to see even the future clearly, as for example the end of the story is seen by Melquades from the very beginning. The past is united with the presence when the ghosts of Melquades and Jose Arcadio Buendia appear.

The novel is full of different languages: Guajiro for children, multilingual tattoos on Jose Arcadio’s body, Latin, Sanskrit for Melquades’s prophecies. This also contributes to the unrealistic presentation of the story.

From the title already the main theme of the novel can be determined – solitude, which applies to every character in a unique way. Here it is not compared with loneliness, more with the obsession by seclusion or even madness. The characters fail to build a communication with each other and pay attention to the problems of others. To underline this author “makes” Jose Arcadio Buendia talk a foreign language.

What is really surprising is the fact, that there’s no main hero in the novel and no central event. All events describing the rise, maturity and decline of the Buendia are told in a dispassionate tone.
Many critics debate whether there is a political message in this novel. Political significance in the story is seen for example when Aureliano learns about two political parties: Conservatives and Liberals and when a war broke out in Macondo. The theme of Latin American political violence is rather important in the whole novel. Here Marques connects the fantastic - the vital part of the novel – and realistic. The author compares the reality of Latin American politics “the corruption, the dishonesty, the violence, the dictatorial behavior to the unreality of the world he spins in this book, and dares the reader to decide which one is harder to believe” (James, Regina. Gabriel Garcia Marquez: Revolutions in Wonderland. Columbia: University of Missouri Press, 1981, pp.12-14). For that the book was called the “first truly international best-seller in Latin American publishing history”. In Marquez’s opinion the political events and violence are fantastical enough, he expresses it by using hyperbolic language and overwrought emotions. This was one of the examples of unrealistic accidents.

Another example is the arrival of Rebeca, she came from blue, carrying a bag with the bones of her parents. She brought plague of insomnia. Melquiades was the one to save the village from this plague. Many events, usual and unusual are connected with gypsies, they go away and return and always bring something new to the village, like in the cases of mirrors and daguerreotype. The life of Rebeca is further connected with the life of Jose Arcadio, they get married and when after the war he is killed in a mysterious way, she decided to burry her in her own house.
Overall, the style the author uses in his book – “magic realism”. The imaginary world of Macondo is full of other examples of combination of fantastic and factual, most stories of Bunedia men are mixtures of sadness, amusement, anger, fatality and delight, at first the reader feels himself in a fairy tale, but later finds out how deep all magic events are connected with reality, real and unreal are not presented as two separate elements of the novel. The heroes of the story are in a way opposed to real life as they do not see their life as a historical fact. Violence and despair are central elements of the solitude in the story, but certain place is occupied by irony and some comic elements.

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If you are like me you love to write. I usually write a few articles a day. These articles are used to either promote my site or to sell as ghostwritten articles. Although I find it very easy to write these days it was not always so easy.

If you feel your article writing campaign has gone off-track; the following four tips should prove to put you right back on track.

- Write a quality title: It has been proven by many skilled online article marketers that the title of your article will determine its success. In my opinion the title is the most important factor in an articles success. The first few words of the title should contain the keyword or phrase you are targeting. Be creative with the title and think it out.

- Personalize your article: Speak from experience not from what you have read on web sites. People are interested in your experiences and those of others. This does not necessarily have to be your experience but it should be something that was not made up. A personalized article will gain the interest of your viewers, as it is unique and written from your own point of view.

- Create a quality product: You have probably heard many people say that article marketing just does not work. The reason so many people say this is because they create a page of letters that do not solve any problems and are most likely full of grammatical errors. The grammar does not have to be perfect but it should be decent. The article as a whole should give good advice and/or solve a problem.

- Create a signature block that they cannot resist: One common mistake article marketers make when submitting articles is not worrying about the signature block. This is the area where the article directories allow you to place an advertisement for free. If your signature block does not draw in viewers then you are simply losing money.

These tips are not generic guidelines. They are proven effective tips that will cause your article marketing campaign to increase your site visitors. If you are unclear about any aspect of article marketing I urge you to research some of the top article directories like Ezinearticles.com and look into successful articles. Look at the number of visitors and the date the article was submitted. You can gain a lot of valuable information from looking at other authors’ articles.

Joshua Spaulding is an Author and Webmaster providing Proven ways to ez-onlinemoney.com” target=”_parent Make Money Online. Joshua invites you to take a look at the ez-onlinemoney.com/Article_Directory_List.html″ target=”_parent Article Directories that he submits to for Article Marketing Success. This information and more is available at EZ-Onlinemoney.com

The amount of money you make will depend on several different factors. The amount of money one can make by posting affiliate marketing links and interesting articles on a website will vary from one person to another. The amount of money made will also depend upon how successful a website is in bringing in visitors. There is also the goal of getting the search engines to find a good ranking of your website through the use of search engine optimization methods. There are many other factors that will also make a difference in how much money you can make by using articles, such as building your site around a great niche subject, or how many websites you own and how big those sites are as well as creating an informative and enjoyable website that offers appealing content.

Although some individuals claim that they make nearly $10,000 per month or $120,000 per year by building and promoting their special niche website, however, one must keep in mind that the majority of individuals should not assume they will bring in this kind of money, especially first starting out. This type of success generally comes only after one has acquired a skill and the experience of operating a home business. It is much more reasonable to expect an income from a niche site once you have been working for months to build internet traffic while signing up with good marketing affiliates to be somewhere between $500-$1,000 per month. Keep in mind that this is a recurring income, this means you will make that much money off the effort you put into that one particular website, which is not a one-time deal.

The great thing about it is that once you have had a taste of success on your website, you want more; most individuals will continue to build niche websites. It only makes sense that the more sites you build the better an income that can be generated. Some individuals will choose to build very fast and very short sites over sites that are slightly longer in length. Keep in mind that the larger each site is, the more likely it is that you will make more money from them.

It is very important to remember that when you are first starting out that your first website will always be the hardest, this is because you are learning the ins and outs of a business, and not just anyone can make a market of promoting niche websites. You should also keep in mind that it may possible not work out for you or you may wind up losing a small amount of money, however this is a risk that everyone takes in this type of business.

If this is really something you want to do, it is important that you hold tight to your plan without giving up to easily. Your very first website may take a good deal of time and effort; you may even feel like giving up. Although, if you do give up to early, you will never experience what could have been, you never know until you try. Who knows you just may be one of the next great website marketers!

About the Author

Publishing pro and author/filmmaker Barry Sheppard has written and published many books with hundreds of reviews in newspapers, TV and radio. He is now concentrating on eBook writing/publishing and starting his own television station. novelmaster.com novelmaster.com

Public Speakers! Check Out These Most-Mispronounced Words.

Yes, it’s a living language–English is–but there still remain words whose correct pronunciation is less common than their mis-pronunciation! In addition to giving you the right pronunciation, I’ll throw in a simple rule or two so you can figure out others on your own and not be afraid of embarrassing yourself with Pronunciation Gaffes.

(As a therapist for thirty-some years, I hate to do this to you–use the “should” word, but I gotta do it here.)

A Rule: When you have two “c’s” together, the first C is pronounced like a K, the second like an S.
ACCEDE should be ak-SEED
ACCELERATE should be ak-SELL-uhr-ate
ACCESSIBLE should be ak-SESS-i-buhl
ACCESSORY should be ak-SESS-or-ee
ECCENTRIC should be ek-SEN-trik
FLACCID should be FLAK-sid

Only when there are double S′s are they pronounced with only the S sound. i.e. as-SESS.

Middle Eastern countries are very much in the news these days. It’s nice to pronounce a person’s country correctly. In the case of IRAQ and IRAN the I’s are not pronounced “eye”, but a short i, as in BIT. If you want to get fancy, it sounds both pretty and authentic if you can flip the R.

The A’s are broad: Iraq is not “eye rack” It is “i-ROCK”; Iran is not “eye ran”. It is “i-RON”.

Here are a few of the words I’m hearing commonly mispronounced:
CANDIDATE is CAN-di-date (Pronounce both D’s)
ECHELON is ESH-e-lon
ETC. (etcetera) is eht-SEH-ter-a (No K sound)
NUCLEAR is NOO-klee-uhr (Think of new and clear.)
PATHOS is PAY-thohs (Not thahs.)
PLETHORA is PLETH-or-a
VULNERABLE is VUL-ner-a-buhl (Sound the first L.)
SCHISM is SIZ-em

I hope this little foray to the dictionary will give you the confidence to use these very nice words with the certainty that you’re pronouncing them correctly.

Carole McMichaels, Speaker, Coach, Author: “Fearless Public Speaking: How to Get Rid of Your Stage Fright and Prepare and Deliver a Winning Presentation”, invites you to join her free newsletter on speaking in public. You may also get your free report, “7 Valuable Tips on Writing a Mind-Gripping Speech”. getridofpublicspeakingfears.com getridofpublicspeakingfears.com

When and why should you, the author, take care of your own book marketing and promotion?

Has your “child” been born? Is your book printed or your e-book created in PDF? It’s beautiful, of course, isn’t it? Now what do you do to bring it to people, to let them read and enjoy it? In other words, 5% of work - writing - is behind you, but 95% of work - book marketing - is still ahead.

What’s the most common mistake new authors make? They start thinking of selling their book only after it’s printed. There are a lot of activities that could and should be done prior to publication date, but we’ll talk here now about book marketing and promotion after publication.

Marketing and promotion go hand-by-hand; sometimes it’s difficult to distinguish which is which. We can put it this way: marketing concentrates on bringing your book to places where people buy books, and promotion concentrates on making people become interested in buying your book.

And you, the author, are the one who is in charge of book marketing and promotion, as a responsible parent of your brain child, your work.

If you were published by a big publishing company, the company takes care that your book appears in big bookstores, and that’s the end most of the time. It’s mostly your own problem from then on, as little promotion is often done for new authors by big publishing companies.

The shelf life of a book in a store is often very short - typically about half a year. After that it’ll be “remaindered.” No more promotion. No sales. That’s how your book can breathe its last breath in silence on a store shelf.

If you are self-published, you have much more control of marketing and promotion, and you can sell your book happily for years if you yourself are able to create the demand. Then the issue of getting your book to bookstores becomes subsidiary or even unimportant at this stage.

So, your need-to-do-list in book marketing and promotion will include the following:

-selecting right markets for your book;

-finding ways of reaching them with an offer;

-listing your book in all book industry sources available;

-making your book available through online and offline stores

-letting the buying public know about your book through published online and offline press releases, reviews, articles, interviews, advertising, etc. etc. etc.;

-getting your book reviewed, yourself interviewed, articles about yourself and your book written, sales copies prepared, etc. etc. etc.;

-creating your book online presence - that’s last, but not least - it’s getting more and more important as more and more people get information and make purchases online.

The exact course of action depends on your book, its topic and aiming, of course.

Olga Kellen,
LinkedIn member

linkedin.com/in/olgakellen linkedin.com/in/olgakellen

You are planning to conduct a workshop on communication and leadership for a group of middle managers. You just finished watching a great movie “Lord of the Rings” and you recall real gems that you could share. You view the movie again and locate the gripping scenes you want to show from the DVD to illustrate your points.

As you are writing your notes to add to your material, your son, the law student, says “ Hey we were just talking about the copyright law in class today. Do you have a license to show that clip?

The copyright act clearly lets us know that just because we have brought or rented the video does not mean we have legal right to show it in a workshop outside of our home or non-profit educational settings. But check out the law for yourself at www.copyright.gov
If you want to show a video like “Rudy, for example, because it is has some great motivational clips on self-esteem, you need to contact a place like the Motion Picture Licensing Corporation (www.mplc.com)

There is a way to bypass the law legally and at the same time pump up your presentation.

Use your voice and body to show and tell the points you want to make. Yes, you heard me correctly. You practice telling the story clips that you were going to show in the workshop. Here are some simple ways to do it.

View the clips at least 2 times.

Script out the scenes. Use great care in describing each of the characters. Include the physical characteristics as well as the body language they showed.

State the points you want to make in your script.

Practice the facial expressions and voice tones used in the clips.

When you share the story introduce the points you want to share with excitement and enthusiasm in your voice. For example, “There is a powerful scene in the movie “Lord of the Rings that illustrates the heavy weight of responsibility a leader can feel”

Set up the story by explaining what has already happened in the story before you start sharing the scene.

Be careful to PAUSE before you share something if you want to set up anticipation and after you have said something that you want the audience to chew on.

If there is dialogue change your voice to assume the voice(as close as you can) of the characters that are in the scene you are sharing.

Restate the points you made in the beginning.

Someone reading this is probably saying, “But I’m not an actor or actress. This sounds much too dramatic.” My response to that is, “Give it a try” or “Purchase the license.” Bring the video experience to your audience. You will be better for it and your audience will remember your points.

Rosemary Horner is an inspirational keynoter and interactive presentation skills coach.
rosiehorner.com rosiehorner.com

Copyright 2007, Permission is granted to use this article if all credit is retained.
For more information email me at mailto:rosie@rosiehorner.com rosie@rosiehorner.com

“As with everything else there’s always the unseen. You write articles. Sean, it’s much more than just sitting down and allowing the juices to run out on the page in front of you. What are the preparations that one needs to do prior to writing?” Another question along these lines is: “My questions are around articles, writing them, and using articles written by others.”

I’m not going to touch too much on using articles written by others except that I want to say to be very very very very careful. There’s a lot of private-label-rights articles, rewritten articles, that type of thing, floating around online. You know, you can also hire somebody to write some articles for you. The key–with all of this is that you′ve gotta make absolutely sure any of the articles that you′re purchasing–whether they’re private-label rights or if you purchase them from an individual. You gotta make absolutely sure that these are one-hundred percent original articles, and that they aren’t rewritten articles.

With that said, I’m going to give you about five or six steps here that you can do to write an article. I’m going to try to make writing an article as absolutely easy as possible right now. So grab a pencil and paper and let’s get going.

I am going to literally take you through the process of writing an article, right now, right here, in this sequence of articles. When you get through, you will know how to write an article, and you will have read two examples.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.

How can you avoid this dire marketing situation?

By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy.

Tip #1: Review the copy from the customers’ perspective.

On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice.

Tip #2: Don’t get hung up on grammar and usage.

If you think the copywriter broke a writing rule, 9 times out of 10 there was an excellent reason. Copywriters are sales people in print, so if we take liberty with the English language, it’s for effect. Plus, be aware that copywriters (and proofreaders) review and correct the copy before you see it. For example, I consider spelling, grammar, style issues, trademark usage, and more to ensure the quality control of every piece of copy I write.

Tip #3: Avoid copy by committee.

There’s that old joke that says if you want to kill an idea or project, start a committee. Copy by committee is no different. Conflicting and misguided comments put the copywriter and creative team in the awkward position of trying to please everyone except who matters most — the intended audience. One way around this is to circulate informational copies to people who would like to see the copy. They can make comments without being part of the formal approval process.

Tip #4: Minimize the rounds.

Provide complete feedback on the first round, forwarding all your comments, suggestions, and changes to the copywriter. That way the copywriter can consider everything when he or she rewrites the copy and you can shorten the review cycle. Copy is typically stronger when it’s created in three or fewer rounds.

Tip #5: Provide specific comments.

When you provide specific comments, the chances of succeeding on the rewrite improve dramatically. For example, instead of saying, “This isn’t strong enough,” say, “The tone needs to be more authoritative” or “These are additional benefits the copy should cover.” Often times putting your comments in writing will help you be more specific than if you just provide them orally.

Tip #6: Let the copywriter rewrite the copy.

Instead of trying to “write″ the changes yourself to be incorporated, tell the copywriter your concerns and let him or her address them. The copy will benefit when the copywriter does the rewriting.

Tip #7: Judge the copy based upon your objectives.

In the end, the copy was written with particular objectives in mind: to build your brand, generate leads or sales, inform about your company, products, or services, and so on. Make sure the copy is technically accurate and factually correct. Then critique the copy based upon what you want it to accomplish, not on the number of superlatives, your competitor’s latest ad campaign, or how it compares to your previous brochure.

(c) 2005 Neil Sagebiel

Neil Sagebiel is a former senior copywriter for a Seattle B2B ad agency and publisher of a monthly ezine, headlinesfromfloyd.blogspot.com/ Headlines from Floyd.