Writing Inrochester

Article Marketing Basics

Article marketing basics comprise several SEO strategies. SEO (Search Engine Optimizing) involves relevancy, quality, informative copies, keyword density and so forth. While other strategies are considered in article marketing basics, the list is the primary targets that Internet marketers focus on when attempting to reach top rank at the major search engines.

Relevancy:
Relevancy is important. Relevancy is a sensible connection, since it gives Google and other major search engines the ability to compute the informational retrieval system to find or retrieve data that matches a user’s requirements. In summary, relevancy assists users with finding products and services easier.

Quality:
Quality is also important; Google and other major search engines expert high-quality article writing basics, since the attributes attracts traffic, which keeps these search engines in good standards with the Internet community.

Informative copies:
When you post informative copies on your web pages it drives traffic to your pages, which increases your sales and chances at reaching the highest rank on Google, Yahoo, MSN and other major search engines.

Keyword Density:
Keyword density is explained in a few ways. Keyword density is the top priority for most Internet marketers that focus on article marketing basics. Keyword phrases set the reference points. The words used give reference to other information that indicates where the content of a document is heading.

Keywords in computer language is code words, which these words have specific meaning. The words flow in sequence of numbers and letters to form common words significant within the context. Keyword density various, since some Internet marketers will cram the pages believing that Google and other major search engines will notice their web pages quicker. Contrary to their theories, Google rejects this behavior. Thus, when focusing on article marketing basics, keep your keyword phrases around 5 to 20 percent.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

We all know that there is significant garbage on the Internet and we know that sometimes it is difficult to find what we are looking for. Is there a way to find the experts on the Internet by using some sort of specially designed program on the Internet to find them, like a search engine brings back results? I believe there is and others also believe the same thing, as this has become a dialogue at the top online article submission website’s Blog-Forum.

In fact, I have already started designing plans to do just that and it is not as if I had not considered this the prior, I have some 2 dozen articles on similar topics of finding all the geniuses on the internet, of course this is for our Online Think Tank, but I have been doing personal experiments to weed out false positives, with some relevant success. It may now be possible to sift thru the written works on the Internet and weed out the posers, BS’ers, trinket sellers and key-word article writers trying to sell stuff using Google’s AdSense.

If some of the smartest people in the world can use computer systems to find terrorists, certainly we can locate and identify the experts. In fact, I have some contacts in Florida, who have huge databases of experts. Also I have read some very interesting research papers done by the University of Florida on this subject and located a huge source of funding already allotted for a very similar mission. Predicting what experts will do in various situations based on training and various scenarios.

Some might debate that the ideas and theories on how to find experts on the Internet may not work or the ideas are too wild. Indeed, but sometimes the ideas in brainstorming are of value and in this case, I believe some of the thoughts are worthy to consider. And I think we are getting closer to making such a dream into a reality.

L. Winslow is an Economic Advisor to the Online Think Tank, a Futurist and retired entreprenuer worldthinktank.net worldthinktank.net . Currently he is planning a bicycle ride across the US to raise money for charity and is sponsored by Calling-Plans.com Calling-Plans.com and all the proceeds will go to various charities who sign up.

If you are an online article writer and you want to see more cash in your wallet then you must be careful when writing articles to properly title them and also make sure your key words and content all match to attract the readers you want. It is also important to realize that as an online or Ezine article writer that you must make sure to keep your article view counters clicking away. After all it is a numbers game in the end, either you attract people to your site or you do not. The more people you bring in the better your chances of turning them into sales.

To calculate your article view average take the number of articles you have written and divide that by your total article views. My average article viewing is 234.6 up from 177.71 most of this however is from recent “in the news” Articles, but these events and people in the news will no longer be in the news in the next four weeks and even if extended by two-weeks this means my article view average will not go up significantly.

Most authors and myself included would like to see this at 1000 average not 234 and yes you must also realize it is a time factor as many have said. Sometimes you will notice that your old articles are not moving at all not even by 1-2 views due to being no longer in season or in the news or even on the minds of your potential readers in various times of the year.

To counter this you need to be very cognizant of your titles, content and key wording and be smart about you article submissions, think on this.

“Lance Winslow” - Online WorldThinkTank.net/wttbbs/ Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance in the Online Think Tank and solve the problems of the World; WorldThinkTank.net www.WorldThinkTank.net/

The Hero’s Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE HERO’S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

d) Gives you a universal structural template upon which you can superimpose your situational story.

and more…

*****Conscious Agreement*****

The Hero consciously agrees to Journey and Transform, post the Unbearable Antagonism. Methods include:

Explicit Statement. An Explicit Statement or Declaration of Intent is heard. In The Matrix (1999), Neo has a choice between the blue and red pill. In Star Wars (1977), Luke explicitly states that he wants to join Obi Wan and become a Jedi Knight like his father.

Implicit Statement. Even if the Hero is unwilling, the Explicit Statement may be implicit in the Hero’s action. In Gladiator (2000), Maximus′ family has been brutally murdered. He will seek revenge.

Learn more…

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero’s Journey and other story structure templates can be found at clickok.co.uk/ clickok.co.uk/

The Managing Creativity and Innovation MBA dissertation, DIY creativity Audit, Powerpoint presentation and Good Idea generator software can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made, the author’s name is retained and the link to our site URL remains active.

When all is said and done, the only thing that really matters is what you′re offering your potential customer. Everything else is almost trivial in comparison. No matter how good your sales copy is, if the offer itself isn’t compelling, then you′re not going to have the conversions that you′re looking for. This article is going to take a look at just a few ways to improve your offer. Hopefully, after reading this, you′ll be prepared to write sales copy that will bring in a boat load of sales.

One way to construct your offer is to add bonuses. This is probably the most common way and it works very well. Let’s for argument sake say that you′re selling an ebook on advertising methods. What you might want to do is add a bonus ebook on writing sales copy in order to help people write better ads for whatever type of advertising they’re going to use. This will give them extra incentive to buy the main book. The more bonuses you provide, the better the chance you have of closing the sale.

Another way to construct your offer is to offer an upsell after the initial purchase is made. Maybe offer them a more advanced version of the product. Let’s take that same book on advertising methods. What you might want to do is offer your customer, after the sale is made of course, the option of buying a more advanced book on advertising. Maybe the main book covers 10 methods of advertising. You may have the upsell book contain 20 additional methods of advertising at a reduced cost in comparison. This will make it more attractive to want to purchase.

Another way to construct your offer is to write the copy so that the item is being given away for a period of time, say 30 days. Tell the people in your copy that they can choose to look over the material of 30 days and you won’t charge their credit card until after the 30 days are over. This is a great way to get people to purchase from you because they’ll feel that they have nothing to lose under those conditions.

You can also choose to offer a downsell. Let’s say that the customer doesn’t want the original offer because they think it is too expensive. What you might want to do is offer them a cheaper version of the product. Maybe you have an advertising book that just contains a couple of methods that you sell for a fraction of the price. This is a great way to capture sales that you might not normally get.

Bonuses, upsells, downsells, and extended time to check out a product are just a few of the ways to construct your sales copy that will greatly increase your conversion percentage.

To YOUR Success,

Steven Wagenheim

Want to write killer articles? Want your bios to sizzle? Want to get people flocking to your site like bees to honey? Check out a book that I personally wrote called “The Complete Article Writing And Marketing Guide” which you can find at stevewagenheim.com/ stevewagenheim.com/ under the products section. This is my own personal site made especially for writers and marketers where you will find articles, reviews and a wealth of information on many topics related to writing and marketing.

If writing that book you’ve always had in mind tops your list of resolutions or regrets, hiring a writing coach can turn fantasy into reality. Whether you want to write a memoir, a novel, a family history, a biography, a self-help book or a nonfiction treatise, a writing coach can help you organize your thoughts, enrich your work, refine your writing, and encourage you every step of the way. As a result, the pages mount up instead of the frustration.

As a writing coach, my clients are:

* Professional writers who are tired of soloing.
* Aspiring writers who need that extra bump to get published.
* First-time writers who need to know how to get started.
* Frustrated writers of all levels who need perspective and feedback.
* Anyone wanting to discover – or rediscover – the joy of writing.

I know how to guide them through the often complex and always taxing book-writing process because I don’t just coach – I write. Books I’ve written range from Julia “Butterfly” Hill’s national best-seller The Legacy of Luna (Harper San Francisco, 2000) to Surviving a Stalker: Everything You Need to Know to Keep Yourself Safe (Marlowe & Company, 2000), a revised edition of my book, To Have or To Harm (Warner Books, 1993), the first book ever written about the stalking of ordinary people.

I also edit and rewrite other people’s books, including San Francisco Chronicle best-seller Power Healing by John Gray protégé Zhi Gang Sha. Which means that I can do more than find flaws – I can fix them.

As a writing coach, I’m brought in at all stages of a book. In each case, having a writing coach with whom to brainstorm ideas and gain feedback paid off. (Being accountable to someone didn’t hurt either.) The Pilates teacher with a wicked sense of humor, a great title and five pages now has a rough draft. The art broker who had spent four years writing a biography of an American marine painter had 400 single-spaced pages, but not a single chapter break now has a finished manuscript to market. The realtor who wanted to write a book about home-buying for women now has a distributor for her book, and a contract for a new one. And at least four memoir-writers have the finish line within sight.

“I′ve struggled through the last few years with my memoir, and didn’t know if I would ever see the light at the end of the tunnel,” says Michele Ulriksen. “As my writing coach and editor for the last seven months, Linden’s advice and expertise motivated me to add dozens of pages of additional detail requested by a potential publisher to my manuscript. She is organized, thoughtful and honest. This has been just what I needed. No matter whether you’ve been published or not, it is beneficial beyond words to have help when you’re writing.”

Isn’t it time you got started – or restarted – on that book of yours? Check out lindengross.com/wordrx.html for more information. Then send me an email. Before you know it, you’ll be well on your way to crafting the book you’ve always dreamed of.

Linden Gross is a bestselling book author and editor, as well as a national magazine journalist with over 20-years experience both on staff and freelancing. As a writing coach, she works with aspiring and veteran writers to help edit and shape their works for publication. For more information, please visit her site at lindengross.com/wordrx.html lindengross.com/wordrx.html

In 2006, she started Incubation Press, which specializes in print-on-demand publishing. Clients – whether family historians ordering 10 to 20 copies of their story, authors ordering dozens of review copies of their manuscript, or commercial enterprises ordering hundreds of copies of promotional booklets – receive their printed and bound trade paperbacks within days. All retain 100 percent of their rights and 100 percent control of this easy and economical publishing process.

Using credible, influential speaking has always been an essential part of her job. You see, she as a business analyst. Unlike several people in her line of work, she got concerned in it not because of her love of explanation or social relations, but because of her analytical skills which she wished to pertain to other people’s business problems.

The problem is that analysis is only one component of the equation in industry consulting. Sure, you need to be able to suggest the right changes in the company, but you also need to be able to suggest them in the exact way. She has never been capable to remove the fear of public speaking, and it has held she′s back at every turn. Don’t get her wrong – she still seems to make a good livelihood, and she′s relatively happy with her job. Even so, being able to build convincing speeches would propel her vocation forward in a way like never before.

She used to believe of the difficulty was organizing the information along the correct lines. She studied convincing essay topics online to see how the experts prepared their thoughts. She would copy them, write her own, and do the whole thing she could to imitate the style. She would even listen to people making convincing speeches at conferences in an effort to know their notion processes. On the other hand, it never helped her. If anything, her convincing speech skills just got bad. Because she was trying to speak in someone else’s voice, She would be fewer confident than before when she tried to make a convincing speech. It seemed like she would never obtain it.

Lastly, one day, she finally figured out what the difficulty was. She had been going about her convincing speech dilemma all wrong! Her problem was not writing a convincing speech, but learning how to speak to people. It seems noticeable in retrospect, but at the time it came as an exposure. She could make a convincing speech if she could just nurture to be comfortable. She took classes in becoming a self-assured speaker, and within a year she was much better at doing it. Even though she never will be capable to make a convincing speech with the easiness of a skilled salesman, She can hold her own nowadays. She have met with more achievement than ever before in her career, and she go on with to advance. It is miraculous what delivering a convincing speech can do!

independent,
CRISTINA
tomnicoli.com/public-speaking-pkg.shtml tomnicoli.com/public-speaking-pkg.shtml

Finished your book? Congratulations! But wait, does your book title still sound like a working title? Most working titles should never make it through the final edit. Titles are one of the most important aspects of your book. Getting this aspect wrong could mean your book never receives all the attention your message deserves.

Researchers say a dud title versus a sizzler title can cause your book to plummet or soar in sales. Therefore, you owe it to yourself and book’s success to develop your best title. After all, the better your title -the more people will reach out- and grab your book to read. Develop your title to have marketing appeal for the masses.

To make sure your book garners all the attention it deserves, start with one more of the top ten book title sizzlers below:

2. Quantify Change and Add Time Limits

Another characteristic to incorporate in developing your best title is to promise change. In your title spell out the change that readers can expect if they follow your book’s precepts. Let them know what to expect. Use steps, ways and time limits to promise change.

You can add focus and creditability to your title by adding a time frame or quantifying change. C.J. Hayden’s book “Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants″ The first part of the title tells what the book is about. Adding now brings immediacy. The (28-Day) part emphasizes that the reader will get day-by-day instruction and probably enjoy results in less than a month.

The author’s “Write Your Best Book Now: An Easy 7 step writing program for Entrepreneurs and Writers” uses the same principle of adding immediacy with the word now. She also quantified change with steps that communicate to the reader read this book and they will get their best book written in 7 easy steps. Other good examples of quantifying change are “The 7 Habits of Highly Effective People” by Stephen R. Covey and “7 Steps to Fearless Speaking” by Lilyan Wilder.

Another change oriented title is “Weigh Down: An Inspirational Way to Lose Weight, Stay Slim and Find a New You” or “How to Be a Great Communicator In Person, On Paper, and on the Podium: The Complete System for communication Effectively in Business & In Life.

Change motivating titles often begin by identifying their target market including the problem, event or characteristics the book address. In doing so, they promise an easy structure leading to the promised change. List instantly communicate easier success by changing big task into a series of smaller tasks.
Don’t forget when creating your title, your possibilities are limitless. Choose a title that is flexible enough to be expanded into more than one book. Think series, including other information products that can be developed and sold from your website.

© Earma Brown, 11 year author and business owner
helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now′, she mentors other writers and business professionals through her monthly ezine ‘iScribe’ Subscribe now at
mailto:iscribe@writetowin.org iscribe@writetowin.org for FREE mini-course ‘Jumpstart Writing Your Best Book’ or visit writetowin.org How to Write a Book for more book writing and marketing tips.

Article Writing - Top 5 Things Your Article Needs

Article marketing has changed the way online marketing is done today. Top 5 things your article needs are:

Value for the reader

The article should be such that it is giving some value to the reader. Some of the aspect of this is selecting articles topics which address current issues and trends on which very less writings are available on net.

Comprehensibility

The article written should be such that it is easily understood by the reader in one shot. Avoid using difficult jargons use simple and fitting words. Also introduce pun wherever possible which may keep reader interested in reading your article. Also avoid using long passages instead use bullet points to explain your points.

Quality

The article quality should be good, what we mean by quality is that it should be free from any grammatical or syntactical errors. There should be no spelling errors always give a spell check before submitting the article online. The article should not be a copied from any other sources which may lead to IPR issues.

Article Theme

The theme of the article should go with that of your website. There should be synchronization between what you write and what your website offers.

Create a resource box

Create a resource box which has links to your web site, copyright info, Unique selling Proposition, any special offers you want to give or any other relevant information that you want to share with the readers regarding the article you have written. This is the place where you get paid to your knowledge that you share with the readers, so it is supposed to be rewarding.

Want to learn more about it? Download the free ebook,

Once upon a time I had an ad critiqued by one of the world’s few copywriting geniuses.

Not a freelance copywriter.

But someone who makes millions writing ads only for his own products and services.

In other words, someone who really does work without a net — and who doesn’t have the luxury of a fat copywriting fee to fall back on if his ads fail.

Anyway, after reading my sales letter he said something I’ll never forget.

Something brilliant and simple that completely changed the way I wrote my copy.

He said (paraphrased):

“This letter has a lot of original thinking in it. It has a great story. And it looks fascinating. However, it reads like a sales letter — and that’s its downfall. Write, don’t copywrite.”

So true.

So very, very true.

And I immediately removed all the “ad style” promises, ditched the flashy “National Enquirer-like” headline, stripped away the turn-of-phrases that impress other marketers and copywriters…and just told the story.

The result?

Instead of an ad that screamed “sales job!”, it said, “hey, I got some fascinating information about how to solve your problem. Wanna hear it?”

This is extremely important.

Because when you write your ads this way, instead of sounding like a used car salesman jacked up on hype and fake excitement, you sound like a regular person.

Someone people can relate to, bond with and believe in.

Frankly, when this is done right, you don’t feel like you’re even being “pitched.”

You feel like someone’s sharing interesting information with you that’s completely relevant to you and your problem.

Trust me, the difference — in both appearance and actual results — is night and day.

One person I showed some ads like this to said the effect, “is almost under radar.”

And that’s exactly right.

Of course, this is nothing new.

The late (and brilliant) copywriter Eugene Schwartz taught this publicly in a speech to Phillips Publishing:

“You are presenting a showcase for your product. Just like a store showcase on Fifth Avenue. You want the person to be able to look through the copy like the person is able to look through the glass in the showcase and see the product inside. If that glass becomes dirty, reflective, or calls attention to itself in any way, you have failed.”

Powerful advice, isn’t it?

And yet, I doubt one copywriter in ten really does this — not even the ones who preach it to everyone they talk to.

Anyway, here’s the bottom line:

The next time you are tempted to mimic the “hype-and-scream” style of your competition…consider what the genius copywriter I mentioned earlier said:

“Write, don’t copywrite.”

Ben Settle is a direct response copywriter and author of “The Copywriter’s Cheat Sheet″ — which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can bensettle.com/ get a free copy of his book and read his latest copywriting ideas and tactics at bensettle.com/ bensettle.com