Article Writing – How Important Is Article Writing To The Article Marketing Process

You might think at first that this is a no brainer, but I do not think that it is. You see, you might think that the quality of the article doesn’t really matter. But I disagree, I think that the quality of the article determines the long run response rate of the article. So as long as you are taking the time to write the article, you might as well write a good article. You might as well write an article that gets read, that gets clicked.

So I think that article writing is incredible important to article marketing. I believe that things like titles and intro sentences are very important. You see, I think of the articles that I write as being a sort of sales page to my opt in page, to my web site. Although the article is not designed to be a sales page itself, I have a very pointed intention in mind when I write an article. I want someone, the reader, to click through to my link. That is it – that is why I write my articles.

So how do you create high quality in your articles?

1) Stick to the topic of your title. The reader is reading your article because they want to learn more about the topic of your title. If you do not write about the topic of your title, then you have in some way misled the reader.

2) Give the reader basic or novel information. If it is a basic article, stick to the basics. If it is an advanced article, give them advanced information.

3) Use good grammar and spelling.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

188 Step Hero’s Journey (Monomyth) Story, Screenwriting Secret

FORWARD

The 188 stage Hero’s Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO’S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

d) Tells you what to write. For example, at a certain stage of the story, the focus should be on the Call to Adventure and the micro elements within.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES:

(simply go to heros-journey.info/ heros-journey.info/ for full details)

*****Atonement with the Father*****

Inner Challenges are faced. In Brokeback Mountain (2005), Alma wants to take precautions because she knows that Ennis is having sex with Jack.

*****Interdiction*****

An Authority Figure often Interdicts the Hero from going to the First Threshold or establishes rule when there. In Brokeback Mountain (2005), Joe says, “…last year I had a 25% loss, I don’t want that again….”

*****Devolved State*****

This is a total expression of the Hero’s Ordinary World and Ordinary Self. It is a benchmark. In Tsotsi (2005), Tsotsi is part of a criminal gang, which is something he will leave behind by the end of the story. In Get Carter (1971- the superior version with Michael Caine), we discover in the first scene that Jack Carter’s Outer Challenge is to discover who killed his brother, his Inner Challenge is to escape from his criminal associates / past and his Romantic Challenge is to wrestle Britt Ekland away from the mob boss.

*****Middle Cave*****

The Middle Cave, whichever it is (First Threshold, Road of Trials or beyond) is where the Hero confronts Allies and Enemies. In Straw Dogs (1971), the Major arrives in the pub and refuses a drink from Tom. This is also where subplots are developed (which are after all, the Allies and Enemies’ Challenges). In Straw Dogs (1971), Tom and Norman warn John about his brother.

*****Antagonism Seizing the Sword*****

It is common for a Hero to Seize a Sword. But it is not unusual for the Antagonist to, similarly, Seize his (or her) own Sword. In Straw Dogs (1971), Charlie knocks on the door. She lets him in. He rapes her. And then so does Norman.

*****Antiheroes in the Final Conflict - Devolution*****

Heroes evolve and Antiheroes devolve. During the Final Conflict, devolution is expressed in a number of ways. For example, In Bonnie and Clyde (1967), the papers say that Clyde left his brother. This is not how he wants to be remembered.

Learn more…

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero’s Journey and other story structure templates can be found at monomyth.info/ monomyth.info/

188 stages of the Hero’s Journey can also be reached from story-structure.org/ story-structure.org/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made, the author’s name is retained and the link to our site URL remains active.

Writers Beware! What Rights are You Giving Away?

A number of Internet sites now invite you to submit articles with the promise that you will receive payment if what you have written is popular with the users. This sounds great, but be sure to read the fine print!

For example, one site says that if your material is popular with their readers, you will “share the revenue.” Nowhere does it indicate how much this could or will be. That’s probably because they don’t have any revenue yet. If and when they do, you’ll get some unknown percentage of it. Presumably, your cut will also depend on how many other writers are being rewarded at the same time for the most popular articles in their category. The upshot is: you can’t know how much, if anything, you will receive, or when. If you’re OK with that, this kind of site is fine for you. Or is it?

Let’s look at what rights you are giving away. Here’s a paragraph buried pretty deeply in the terms and conditions of one such site (I′ve not mentioned the name of it because my point is not to single out one site but to suggest that you read carefully the terms and conditions of any such site):

“By submitting your content to [site], you agree to the following: You grant [site], and its affiliates, a worldwide, perpetual, irrevocable, royalty-free, transferable, non-exclusive right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, display, create derivative works from and/or sell and/or distribute content posted to [site].”

Hmm, so the company that owns the site can do anything it wants with your material. For example, they might put together a book comprised of all the articles you have submitted about, say, gardening. It sells really well. Congratulations–you receive…nothing. Ever. World-wide. Again, if this is OK with you, by all means go ahead; you may find that getting your name around such a site helps you promote yourself (that’s why I enjoy posting articles to ezinearticles.com for free distribution), or you may just enjoy seeing your name attached to material others find useful. The moral is not, don’t do this; it’s simply: Know what you’re doing.

ACTION: Anytime you submit material anywhere, take the time to comb through the terms and conditions so that you know exactly what rights you are giving up, and for what.

Your writing coach Jurgen Wolff shows you how to achieve writing success in his new book, YOUR WRITING COACH (published by Nicholas Brealey Publishing), available now from barnesandnoble.com and amazon.com and bookstores (find more information at yourwritingcoach.com yourwritingcoach.com). He has written more than 100 episodes of television, six non-fiction books, short stories, articles, and plays. He is also an international creativity and writing teacher coach. More tips and techniques are available at his website: timetowrite.com timetowrite.com, where you can also sign up for his free monthly Brainstorm e-bulletin. Also see his blog at timetowrite.blogs.com timetowrite.blogs.com

8 Reasons Why A Freelance Writer Should Use the Internet

What a wonderful resource the Internet is!

Students find information to help them with their studies; business people keep in touch with important clients and stay up to date with important business developments; stay-at-home-parents can find ideas for children’s activities and feel less isolated by forging friendships with other online parents; and even small children have the opportunity to learn how to use the technology that will take them into the future.

It seems everybody has a reason to use the Internet and writers are no exception. In fact, the Internet is a resource that once explored, most writers couldn’t do without.

Let’s take a look at why.

1. Research

This one′s almost too obvious to mention but nevertheless, it’s the number one reason why a freelancer would use the Net.

While most writers still build up their own library of reference books, without the Internet we’d still be scurrying off to the public library in the hope that they′d have a book about “coinage in ancient Egypt” or “the architect who designed the fountains at Trafalgar Square”. Pretty obscure subjects and the likelihood of the library having anything on their shelves was pretty remote. They could probably order something that might help but that could take anything up to a month to arrive.

But now we have the Internet! Tra-la! A few simples keystrokes and up it comes. I now know that coins in ancient Egypt can be traced back to the late dynastic period and that the fountains of Trafalgar Square were designed by Sir Charles Barry. How much easier things are today!

The meanings of names, weights and measures, sunrise times around the world, world Royalty throughout history, how long it takes to drive from Chicago to Los Angeles and what food you’re likely to be served in Botswana, all the information’s out there just waiting for you to need it.

2. Find Work

While it’s still usual to pitch ideas to magazine and newspaper editors and send manuscripts as hardcopy, the Internet has opened up a whole city of avenues for writers.

There are websites specifically designed to help freelancers find work (or project owners find freelancers, depending on how you look at it), and online magazines are often looking for writers who can submit professional content to their sites.

By joining a handful of well-chosen freelance forums, you’ll soon discover where to look for work and which markets pay best.

3. Join Support Groups & Communities

Writing is a notoriously lonely profession.

Almost all freelancers work from home and therefore don’t have the opportunity to network with others in their profession.

By joining online support groups and communities, freelancers can alleviate some of that loneliness.

Being able to exchange ideas and thoughts with others who know exactly where you’re coming from can help a writer get through the day without clawing at the walls too often.

Online communities are also great sources of information that you may otherwise have missed. New markets and new research resources are often discussed and the budding freelancer will be given far more advice from those who’ve made all the mistakes already, than any book could ever offer.

Local groups sometimes arrange social meets, too. What could be better than lunch with other writers when you′ve been pulling your hair out because your friends just don’t understand that putting words on paper really isn’t as easy as it looks.

If only ruined wallpaper and wigs could be written off against tax…

4. Polish Up Your Language Skills

“Their”, “there”, or “they’re”? Or was it “lay” or “lie”? Or possibly even “too”, “two”, or “to.”

And where does that semicolon belong? Oops, it seems I started that sentence with a conjunction. Am I allowed to do that? No? Well I just did! Surely writers can break the rules sometimes, can’t they?

The Internet is bursting at the seams with sites designed to help improve your writing.

It doesn’t matter how good you think your language skills are, it’s always worth testing yourself now and then just to make sure you’re still on top of things.

I know I’m a sucker for the comma. They slip in all over the shop and lead to wasted time while I go through my work, whipping them out again. And I’m not alone. Most of us have a little “something” that’s peculiar to us. As long as we’re aware of it things aren’t too bad, but what if you have some little “distinguishing feature” that you don’t know about? You wouldn’t want to be sending your work off to editors with commas hooked here, there and everywhere, would you?

Some language improvement sites send out regular newsletters that are worth subscribing to. I receive a couple every week and am surprised at just how much I’ve picked up.

5. Develop A Portfolio

A website is pretty much a necessity for freelancers these days and luckily, they aren′t difficult to build.

Your website should give prospective clients information about your background including any relevant education or employment, a bit about who you are and why you write, what your goals are and your areas of expertise. Some freelancers list their basic prices on their websites while others choose not to.

A “clip file″ is a must on the website. No matter how much you write about yourself, if you really want to sell yourself you need to give visitors the chance to access a cross-section of your past work.

To get a good idea of what’s needed, take a look at other freelancer’s sites. Those who have been around for a while have neatly laid out sites that work hard for them. Make sure yours works hard for you, too!

6. Read “How To″ Articles

Thousands of freelance writers have posted articles on the Net giving advice to others, whether seasoned writers who are perhaps moving in new directions or newcomers who still have lots to learn about all aspects of the profession.

All sorts of subjects are covered from how to find markets and which topics are most likely to sell to the basics of bookkeeping and how to make uninvited guests understand that you’re working even though you’re at home.

If you′re just starting out as a freelancer, I′d suggest reading at least one “how to″ article every day. Believe me, there’s far more to learn than you imagine!

7. Keep In Touch

Editors and other project owners are keen to use email as a means of communication so it’s worth having a mail account that you can easily access from wherever you happen to be.

Free accounts such as hotmail, yahoo and gmail are all handy for people on the move because you can log in to check your messages from Internet cafes, libraries and friends’ houses.

If you’re busy working on a project, you might find that the client wants to keep in touch via one of the instant messaging systems that are available these days. MSN, yahoo messenger and AOL instant messenger are the most popular for this use.

Use email to contact your existing clients regularly. As with any other business, it’s important to remind them of your services and perhaps offer a discount now and then.

8. Take Payments

Quite often you’ll find clients will want to either transfer money directly to your bank account or use an online payment service such as Paypal (www.paypal.com).

If your client transfers money directly to you, checking your account for payments is easy when you have access through the Internet. Just log into your bank and list recent transactions. If the payments been made, you can update your accounts accordingly and know that you can happily work for the client again as nothing’s outstanding on his account.

If a client wants to pay via Paypal or another online system for transferring money, you can send an invoice directly through the service and receive an email when the money’s received. From there you can either transfer it to your bank account or leave it to accumulate on the Internet account.

If you’re planning to use the Internet freelance sites to find work, then a Paypal account is an absolute must. The same goes for some content sites.

In other words, if you want to maximise your earnings, get a Paypal account and do your banking online.

Conclusion

I honestly can’t imagine how a freelance writer can manage these days without regular access to the Internet.

Searching the Net will never be the same as browsing the shelves of a library and I suggest you continue using whatever resources your local community has to offer. But for the sake of convenience, the Internet simply can’t be beaten.

If you’re still not comfortable with computers, sign up for an evening course and learn how to use the basic programmes and find information on the Net. Believe me, once you’ve started, you’ll wonder how you ever got along without it.

Sharon Jacobsen is a freelance writer living in South Cheshire, England. She’s been writing in one form or another since she was a very young child taught to read by her grandfather and although there’s nothing she’d rather do for a living, she does enjoy dabbling in web design “on the side” now and then. To contact Sharon or to find out more about her work, please visit sharon-jacobsen.co.uk sharon-jacobsen.co.uk

Article Marketing Keyword Parrots and Linking Fanatics in Web Content

It’s stunning sometimes how far article marketing has come
over the last few years as an effective means of promoting
business through educational articles. But precisely because
it is so useful to online business, it is getting perverted by
overzealous marketers. Some are using software that “Blasts
your Article to 10,000 ezine publishers!” and others are simply
SEO copywriters who write horrible so-called articles
disguised as keyword lists parroting repetitive keyword
phrases 15 to 20 times in a 700 word article. Some submit
their article perversions for their clients or even to benefit
their own Adsense filled sites.

Other article marketing perversions include a sort of
“advertorial” article, clearly written by copywriters, purely
for promotion of client interests, in deceptive testimonial
form to sell a service, software or product and gain links to
client sites. Some using this technique loudly proclaim a
service as though they just discovered it themselves when a
simple search for their name beside the product they recently
“discovered″ shows that they have been hired wordsmiths for
the newly “discovered″ company for several years.

Further web content and article marketing perversions include
the submission of press releases disguised as articles by
clueless PR people who have little to no understanding of
article marketing. They submit their client releases to
article distribution services and article archives mindlessly
without even attempting to change the distinctive form of a
press release into something resembling an educational
article. They even include the outdated -30- or ### which
signifies the end of a press release.

As an online marketer myself, I′ve written and distributed
press releases through appropriate PR forums such as PRWeb and
the like for clients. They are used as one means of gaining
visibility and exposure for online businesses. Sometimes we do
rewrite them as articles and distribute those through article
distribution channels if they can actually be adapted to a
semi-instructional or entertaining form of web content. The
standard journalistic five W’s are entirely out of place in
article marketing. The factual reporting must be converted to
an educational “how-to” format or a form of instructional and
entertaining short article.

Next among web content clueless come the newbies who have been
told that article marketing is useful for gaining links. Often
these newbies will include a half dozen of their own URL’s
without the portion - unaware that web content
management software will NOT turn those web addresses into
clickable links and losing the value of those links wherever
the do manage to get published. These dummies fill the article
with links to their own sites and affiliate program or
ad-tracking redirect links, very nearly turning the article
into a directory menu of their own site in the hopes of
gaining multiple links from a single article.

Just one thing stands in the way of that silly expectation of
easy link popularity - NOBODY will publish the article except
those worthless Adsense filled automated sites which blindly
publish EVERYTHING distributed through some freebie article
distribution lists. Those links will do the author very little
good coming from worthless, poorly ranked sites. That is if
the distribution list will even publish that type of blatantly
self serving article. Most article sites refuse to accept and
distribute articles with self-referencing links within the
article body and say so clearly in their guidelines for
submission.

But then - Keyword Parrots, PR shills and linking fanatics
don’t read web content article submission guidelines.

Copyright © August 12, 2005

Mike Banks Valentine operates Publish101.com Publish101.com
Mike Valentine
Provides content aggregation, press release optimization
and custom web content for Search Engine Positioning
RealitySEO.com RealitySEO.com

Obtaining and Using Articles For Advancement

It’s an established fact that good articles are the best way to advance your newsletter and/or website. Submitting one well written article can reach a great number of individuals. The growth in new subscribers and visitors you could rapidly gain is limitless. Why do articles produce such good results?

Included with each article is your ‘resource box’. In a few informative lines, of well chosen text, you have the chance to arouse persons to subscribe to your newsletter or visit your web page. Once submitted your article could be seen by any number of persons each time with the resource box identifying you with an invitation to visit you site or sign up for your ezine. Through it’s distribution, other web masters may display the article each time creating a link back to you. Submitting to newsletters with similar interests will increase the likelihood of new subscribers. Good articles enable you to build trust in yourself as an authority in your field.

But what if you are unable to write. You can hire a ghost writer to write the article for you and include your resource box with the article. There are many articles with Private License Rights that you can purchase. However, it would be wise to rewrite these so they remain fresh as there tends to be a flood of the same articles circulating the net and chances are your article may not be used.

You decide to hire someone, how do you find someone to write for you? How do you keep the cost minimal?

If you are just starting out in business, you may need to watch your expenses. An option would be to advertise on a message board to pay someone to write an article for you. Be sure to ascertain with the writer that you want to include your own resource box. This is a good place to start since you can offer the writer what you can afford to pay. Many beginning writers welcome the chance to work for pay. Post an ad offering $10.00 per article or negotiate a fee for a bundle of ten or more articles with the prospective author. Of course the price you offer would be determined by the length of the article.

Here are two forum sites where you could start looking:

Warriorforum.com At the warrior forum there is a message board where writers post their articles. Try posting an ad offering to pay someone to write articles for you.

ezboard.com Do a search through ezboard’s large worldwide message boards. You can find a board under ‘article writing.’You could also search the topic on which you want an article written and post for a someone there who could write the article.

There are many sites on the net that have freelance writers who do write articles. You can find these by searching for ‘freelance writers’, or try ‘article writing′. Going this route could cost more, but the writers are generally well educated and experienced.

Google is a good search engine to use since is is easy to search within results. Try ‘article writing’ and then within those results you could search for ‘freelance writers’. In this way you would narrow your search to freelance writers who write articles. Below are some sites I found when doing such a search.

freelancewriters.com
elance.com

If you have affiliates, many of these companies have written articles that you can use and will allow you to use your own resource box. Be sure these articles are not already over used. You want to keep the articles you submit fresh.

Your newsletter and/or web page is going to increase more quickly if you submit well written articles to other newsletters and web sites. You will benefit in several ways.

Your affiliates will have a better chance of producing revenue.

Businesses which pay for sponsor ads like to place their ads in newsletters with a large subscriber base.

You will be building trust and branding yourself as an authority in your field on the worldwide web.

So you can see now the importance of using articles to gain recognition for your your business. A small investment in well written articles is well worth the cost when weighed against the many benefits received.

Doran Roggio is a writer and entrepreneur. Doran provides articles, net resorces, PC tips, web tools, downloads, and Live Mentoring at doranunlimited.com doranunlimited.com

Write Now - Experience The Thrill of Writing Your First Book

Write Now - you can experience the thrill of writing your first book. The key is to fire up the desire to write. There is a simple and inexpensive technique to help you get started on the road to recognition as a bestelling author.

The Fame is In The P.A.D

Purchase Your Author Notepad

The P.A, D. is Purchase, Add, Determine.

Here’s a little secret only the experts have know - up till now. Everyone has a bestseller inside them. The only difference between you and the experts is they use every available means to capture their thoughts. They purchased a notepad and wrote them down. Make sure you keep yours with you at all times, with a pen. A word surge may hit at your most private moments and you have to be ready to receive and record.

Add All Your Thoughts

The key here is to write everything so that you get to make a quality decision later. Develop a mindset that allows you to write down even the smallest thoughts. Think of them as “seeds” to be gathered. Learn to treasure them. In their raw form, before being “planted″ in your heart, it’s a challenge to know if they′ll “bear fruit” in the form of a book.

Determine Your Book Gems

In no time at all you’ll have several notepads full of thoughts, concepts, budding characters, topics, chapter headings, for your book.

After at least a week, although some times best results come from waiting longer, review your notepad. Group content according to areas of interest. Then prayerfully consider what can be copied to another, more expensive notepad.

From this you write your book.

Don’t ask loved ones to make this decision of book gems for you. They may want you to affirm you’re not going to give up your day job for this writing hobby. No, this is something you work out with your Heavenly Father. Meet Him in secret . He will lift you up and grant public recognition in due season.

Write Now, remember The Fame is in The P.A.D . So go Purchase a Notepad, Add All Thoughts, and finally, Determine The Gems.

You will discover there’s no experience like the thrill of writing your first book.

Write Now. Your readers are waiting for your bestseller.

Copyright 2005 Kenneth Little

Kenneth Little is a writer, teacher, public speaker and the publisher of a re-released classic - in a revealing ebook- that will show you how to get the best of health and wealth out of all your future years.

True success will be yours no matter what your age. Amazing “How I Became Young at Sixty″ brings renewed strength to your body, hope to your mind and increased prosperity to your lifestyle.==> Young-at-Sixty.com Young-at-Sixty.com

Overcome Your Fear of Speaking

Some people enjoy public speaking. Others (the majority) would rather be burned.

Actually, fire is worse because it ruins your clothes.

Years ago I struggled with fear when speaking. My knees trembled and my voice quivered. Here are the techniques that I used to overcome that fear so that I now enjoy speaking.

1) Expect success. Some people scare themselves with outrageous fantasies of failure involving (but not limited to) loss of all verbal skills, spectacular insanity, and banishment to living in a carton from a generic appliance.

If this happens to you, stop the movie and leave the theater. That is, tell yourself to think about something else. Pick up the fantasy and carry it out to the trash (imagine yourself doing this). Or, replace the fantasy with a positive one in which you are giving a wonderful presentation.

The truth is that your audience wants you to do well. They are sending you positive energy during your presentation. Catch that energy and use it to feel confident.

2) Focus on them. We become anxious when we focus on ourselves and the impression that we are making. Instead, focus on helping the audience.

Make service your highest priority. Strive to be clear, logical, and helpful. Speak to them as individuals, even though they are watching as a group.

Also, enlist them as partners in your presentation. Watch their expressions to guild what you say and emphasize. And if a surprise happens, ask for their help.

For example, if something breaks, ask them to help fix it (”The bulb burned out in the projector. Shall we take a break while I fix it?”)

For example, if someone asks an impossible question, ask them to answer it. (”That’s a good question. Does anyone here have an answer for it?”)

3) Prepare. A lack of preparation would scare even a seasoned professional speaker. And so, you will always feel more confident when you know what to do and say.

Thus, spend an appropriate amount of time planning your presentation. Research the audience’s expectations and prior knowledge by interviewing key members of the audience. Make sure that you understand the goal for your presentation.

And keep it simple. Complexity requires extra effort on your part and often confuses the audience.

Once you plan your presentation, practice it. You can do this while you drive, while you workout, and while you work on chores. Practice key parts of your presentation by talking about them in conversations with friends, coworkers, and family. Then, before you deliver the presentation, rehearse with a clock to make sure you will finish within the allotted time.

If you want extra help, hire a coach or ask a friend to work with you on your presentation. Or, you may ask your company to purchase a workshop on business presentation skills.

Public speaking is an opportunity to succeed. Begin with positive expectations and then prepare to exceed them.

- - -

Steve Kaye helps leaders hold effective meetings. He is an IAF Certified
Professional Facilitator, author, and speaker. His meeting facilitation and
leadership workshops create success for everyone. Call 714-528-1300 for
details. Visit stevekaye.com stevekaye.com for a free report.

Freelance Copywriter Secrets: Nine Ways Newsletters Pull In New Business

It’s hard to imagine any business, organization or professional practice that couldn’t realize dramatic results from publishing a well-written newsletter (either in electronic or paper form). As a freelance copywriter, one of my favorite projects is writing a newsletter for a client that wants to generate new profits and new exposure.

Here are a few ways a newsletter can make wonderful things happen to your organization’s bottom line:

A newsletter (actually any type of published information) positions you as an expert in your field. Given a choice, customers naturally take their business to the experts. Moreover, once you become perceived as an expert, business comes to you, so you have to spend less time pounding the pavements for new customers.

As an add-on to becoming perceived as an expert, a newsletter can enable you to charge higher fees for your services and endure less “negotiations” over how much you charge. People expect to pay more for an expert, especially when they approach you.

Assuming the recipient of your newsletter opted in or was referred by another reader, newsletters are a non-intrusive form of marketing. It does not create the annoyance of a cold call or the total disregard of most forms of “ambush advertising.”

A newsletter can often take on the characteristics of viral marketing, in which one reader prints or forwards your newsletter to an associate. This requires that you write quality material your readers will find useful enough to pass along.

Electronic newsletters cost nothing to produce except time.

Generally a newsletter is the follow up for leads you generate by other means, such as a free offer or an ebook, but it can also generate its own leads if you occasionally offer additional information on a subject you write about.

A newsletter can create a need for your services. Often your articles help readers to understand they have a problem they have never been aware of before. For example, if you are an attorney who specializes in estate planning, an article on how creditors can deplete your estate may cause a reader to realize a problem exists in his or her own estate and call you for help.

A newsletter keeps your name and business in front of your reader’s minds. It might be years before they actually have a need for your services, but when they do you will be the first person they think of.

The material your newsletter forces you to produce on a regular basis can later be recycled into articles for trade publications, booklets and even books. In every new form, the same material increases your exposure and has the potential to create new business.

Well-written newsletters are among the few marketing tools that never fail to set you or your organization apart from your competition. It places you on the “top shelf” of your potential customers’ minds and is a powerful way to pull in new customers and business.

freelance copywriter, freelance commercial writer

COPYRIGHT(C)2006, Charles Brown. All rights reserved.

Download your free copy of dynamiccopywriting.blogspot.com/2006/10/99-ideas-for-writing-irresistible-web.html#links 99 Ideas For Writing Irresistible Web Content, written by Charles Brown, a Dallas, Texas based freelance copywriter who writes web copy, advertisements, white papers and direct mail. Read his “Freelance Copywriter Secrets″ at dynamiccopywriting.blogspot.com dynamiccopywriting.blogspot.com or contact him at 817.715.3852 or **charbrow@gmail.com**.

Movie Magic Screenwriting; Hero’s Journey: Mentor as Fixer and Introducer

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters:

The Hero’s Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

The Hero’s Journey is also a study of conventions. Before screenwriters can decide whether to accept or reject the conventions, they must appreciate their purpose and value.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero’s Journey as a template.

• Star Wars (1977) grossed over $460,000,000 - uses the Hero’s Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 - uses the Hero’s Journey as a template.

• ET (1982) grossed over $434,000,000 - uses the Hero’s Journey as a template.

• Spiderman (2002) grossed over $432,000,000 - uses the Hero’s Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero’s Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero’s Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero’s Journey.

Mentor as Fixer and Introducer

The role of Supernatural Aid is to provide Magical Gifts, spiritual guidance, motivatoin and more.

One critical role of mentor is that of Introducer or Fixer.

In Elizabethtown (2005), Jesse introduces Drew to his side of the family.

In Star Wars (1977), Obi Wan causes the meeting between him, Luke and Han.

In Goodfellas (1990), Pauly introduces Henry to Jimmy Conway

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at managing-creativity.com/ managing-creativity.com/

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Kal Bishop, MBA

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Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at managing-creativity.com/ managing-creativity.com/

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