Writing Inrochester

Teleseminars are used by nearly all of the highly visible internet marketing *gurus* on the scene today, both to drive sales and to develop a great relationship with their lists. Yet surprisingly, the average internet marketer overlooks this vitally important tool, preferring to stick with familiar but costly pay-per-click ads or time consuming article research and writing. In fact, most of the successful internet marketers out there will rarely advise you to add teleseminars to your marketing mix, perhaps because they want to keep this super-effective tactic to themselves!

The benefits of teleseminars are numerous and include the ability to deliver valuable information to your clients and prospects for free or as a paid class, as well as the ability to record your teleseminars and provide them as a bonus in exchange for a newsletter sign-up or to actually package them as a product.

Like many internet marketers, you may be confused about what it takes to start doing your own profitable teleseminars. In reality, there are only three things you must *get* to be successful with teleseminars:

Get experience: as a participant. Attend as many teleseminars as you can, especially those that relate to your area of business. Pay attention to what works and what doesn’t, as well as what you like and don’t like about the teleseminar host’s style, how they handle problems that arise on the calls and how they build (or don’t build!) rapport with the audience.

Get educated: get started by teleseminarjumpstart.com” target=”_blank taking a comprehensive course to get you up to speed, one that covers the basics such as bridge lines, handing common problems on your calls, how to record your calls, how to keep your audience engaged and so forth.

Get some experience: by getting a free bridge line, setting a date and time and then inviting your clients to attend. Provide them with great information then sell one of your products or services, related to your teleseminar topic, at the end of the call.

Once you start using teleseminars to make sales, you′ll be hooked! And the more teleseminars you host, the more skilled you will become. Your sales will rise, along with your confidence. So don’t wait. Add teleseminars to your marketing mix today.

Ellen Britt, PA, Ed.D., is the creator of TeleSeminar JumpStart, a complete five hour downloadable course that will help you get started, quickly and easily, in hosting your own profitable and powerful teleseminars. Just go to: TeleSeminarJumpStart.com TeleSeminarJumpStart.com

An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.

The ‘buy one get one free’ mentality is still alive and kicking and working overtime all over the Internet, but sadly at the expense of the English language.

A sales letter, whether written for an online product or service promotion or for print and mail, has a specific job to do. It has to sell. It’s your salesman. And it doesn’t matter how good or how bad your product or service is, the sales letter is your marketing lifeline.

It truly amazes me when some companies, who are willing to spend thousands on product development then thousands on a state of the art website, go on to fill it with snippets of grammatically flawed information and with more typos yuo cun shak a stuck at.

In my opinion, poor grammar and typing errors account for more lost sales from websites than just about any other factor. Why? Because they instantly lose you credibility. Potential customers need to feel reassured that the product you are selling is genuine. Also, that you are genuine and your business is not about ripping people off.

A poorly created sales message will tell your customers you don’t care. You don’t care about communicating with them. You don’t really care about the message on your website. So why then, would you expect them to care about enriching you by buying your products? They simply won’t.

A website sales message has to work much harder than its printed counterpart because it has less time in which to convince the prospect to buy. People tend to ‘quick scan’ website sales messages, whereas a printed letter can be read at leisure anywhere that’s convenient.

Every single website owner who is trying to sell a product or service to a customer could improve their conversion rate dramatically if they would only spend a little more time on their sales copy.

So correct grammar and spelling is the number one priority for your sales letter.

Next is the structure of the letter. Your sales message must always follow the principles of AIDA. It must attract Attention, stir Interest, instil a feeling of Desire and make a call to Action. Why? Because this formula has been tried and tested over and over and has been proven to be the perfect structure.

If you think of a sales letter as being like a song. Then think how your favourite songs make you feel. Happy, sad, upbeat or melancholy, songs are meant to stir the emotions because people like to feel moved. If a sales letter sounds like music to your customer’s ears, you’ve just chalked up another sale.

Your sales letter is your song with which you have to intriguingly introduce yourself, slowly seduce your customer and make them feel exactly the way they want. If it gets them reaching for their credit cards, it has conveyed the right tuneful words at the right time. The words of your sales letter must have the power to say it all.

We can all learn much from how music affects us. It can reflect our moods, our emotions and our wants and needs. It’s a very powerful medium that can literally make us feel happy or sad. But it is only words after all. Just words accompanied by music. The most important thing to remember is how the words of a song can affect us emotionally.

Then remember this. Every buying decision we make is based on our emotions. Understand this, and incorporate emotionally stirring words into your sales copy.

Another important aspect to consider, when writing a sales letter is, we generally buy things because we want them and not because we need them. Your sales copy has got to make your prospects want what you’re selling. Don’t try to make them feel as though they need what you’re selling. Only they will know what they need in their life.

Getting back to the song connection, if you take away the music the song (message) is still there. The music certainly helps the words flow and can help create the mood, but without the words, the meaning of the ‘piece’ is left to the imagination.

Next time you’re thinking of creating a sales letter for your website, remember to pay particular attention to the grammar and spelling. Construct your letter using the AIDA principle and think about how you might present your letter with emotion.

Nothing is more powerful than the written word.

Bill Knight is a professional International Copywriter based in the UK. He writes mainly for the US and UK online business markets. To learn more visit:
knight-writer.co.uk knight-writer.co.uk

Making money from Adsense by writing articles is not as easy as it once was. The days are gone when you could use any old articles for Google Adsense pages and attract visitors simply through keyword repetition. You know the thing I mean: all that page generation software using a system whereby you could add any keyword to an article template that meant nothing at all.

Consider this as the start of an Adsense article: “The internet is loaded with interesting and beneficial information on the subject of whatnots. This whatnots material contains the very latest and most relevant details available anywhere online on whatnots”.

The article continues in this vein till the end and is used as the sole content of a page used for Google Adsense. The variables here are synonyms for specific template words in the article such as ‘internet’ These would replaced by successive synonyms such as . The keyword ‘whatnots’ can be replaced by any other keyword under the sun. Such templates can generate thousands of webpages on any keyword you can think of. In this small sample alone, the keyword density, or KD, of the article is 10%, and at one time this would almost guarantee a high Google placement and generate a lot of Adsense income.

Not so today. The use of machines for writing articles for Adsense pages is on the wane. Today, Google would regard using an article with a KD of 10% as keyword spamming and demote the site, if not delist it altogether. Anything more than 1.5% is in danger of losing ranking, and the content of the Adsense page must be relevant to the topic. Using an article with no content other than the keyword will result in Google ignoring the page altogether as being irrelevant to the search term, or keyword, used by the Google user.

It is the aim of any search engine to provide as good a service to their customers as possible, and Google’s customers are not advertisers, and not websites. Certainly not the article writers! They are the people who use Google for what it is: a search engine.

Currently, Google is using an algorithm, or mathematical formula, containing an element of statistical analysis that uses character strings and semantics, or the root meaning of words, to evaluate the relevance of the contents of a webpage to the search term that its customer is using in a search.

If the algorithm analyses the page content of being sufficiently relevant, that page becomes a candidate for listing. This can helping making money from Adsense by writing articles as content easier for those that understand, not the algorithm that no one but Google know about, but the fact that they want their customers to get whet they want - good content.

The indexing of webpages by statistical analysis of the language used on the page is known to the statistics world as Latent Semantic Indexing, or LSI. This has been wrongly interpreted by most search engine optimization experts as being something that can be manipulated. It can’t! A website cannot ‘use’ LSI and websites cannot ‘conform’ to LSI conventions. LSI is a statistical approach to semantics that even some mathematicians fail to understand properly.

Using articles for Google Adsense pages is no longer an automated task. The most suitable articles are those containing a lot of content useful to the reader, and that best satisfies the needs of Google customers. Keep in mind who these customers are when you write your article, and also keep in mind why such template-based content is unacceptable.

Another type of article that is frequently used for Adsense pages are the PLR or Private Label Rights articles sold by ‘niche content′ websites. Most are membership sites, and control the number of members for a specific release of articles to only a few hundred. Others offer them to an unlimited number of members who are unaware of the dangers facing them if they put these articles on their Adsense sites without modification.

Although most of these articles can be original and sold only by the one membership site, they tend to be limited in number and several hundred with the same articles on their Adsense websites will result in a lot of potential duplication and disappointed customers. I know: I was one of them, which is one factor that prompted me to write my own articles. I know they are unique and also good content that visitors will read, and then click on the adverts for more information, thus generating income for me.

Using articles for Google Adsense can be a lucrative business and good strong websites with good articles as content, can earn up to $50 daily, and if you generate one per month you will have a good income in three or four years. Write your articles with genuine content, use the keyword or phrase in the title, in the first paragraph of the body and in the last paragraph. Add it once more in the body of the article for each 300 words and that should suffice. Keep the rest of the text relevant to the topic, using lots of words and phrases that are related to the topic.

Keep in mind that the Google spider will be looking at the relevance of your text to the actual search words being used by the visitor. Your keywords are useful, but your text must not be overloaded with them or Google will downgrade their relevance if they are not supported with other content. Hence, if your Adsense page is about cats, don’t use the word ‘cats’ all the time. Refer to them as kittens, pets, felines, etc.

Rome was not built in a day and neither are website empires. Making money from Adsense by writing articles takes time, so stick with it.

Peter is a professional freelance writer, currently ghostwriting website articles which are much in demand. He operates from article-services.com article-services.com and writes on any topic, uniquely for you. Not only is no one else sold your article, but you can get two versions on request - one for your site and one for submission to directories. He is a busy man but approachable for advice from his website.

Dedicated to the memory of Jerry Garcia…

On August 9, 2001, the world lost one of the most talented musicians and insightful individuals to walk this earth - Jerry Garcia, a phenomenal solo artist and leader of The Grateful Dead.

The influence of his lyrical genius lives on - this feature is one small testament to that fact. As I listened to the lyrics of the Dead tune “Eyes of The World,” I was inspired to write this feature. You can find all the words of this song on this site arts.ucsc.edu/GDead/AGDL/eyes.html arts.ucsc.edu/GDead/AGDL/eyes.html

The particular line that made me think of writers is -

“Wake up to find out that you are the eyes of the world.”

I believe this phrase applies to how influential writers can be on the public, in history and just in general.

We usually write about what we see (through our eyes). Our experiences serve as a catalyst for creating stories, poetry, books, scripts, newspaper and magazine articles and columns and more.

Writers can write from almost any location (the world). From big cities like New York, Los Angeles, Chicago etc… to isolated places like the mountains of Montana, backwoods of Maine or deserts of Arizona - writers can live anywhere they want.

Depending upon what type of writing you do and where your work is published, it may reach a huge percentage of the people, an international audience or a targeted group of society, a tiny segment of one small town´s population.

Think about the magnitude of the media (both print and broadcast). Editors and producers decide what is “newsworthy″ and/or worth publishing or airing. But writers create the content for television, radio, newspapers, magazines, books etc…

Although some types of writing (like journalism) are supposed to be objective a reporter still reports what SHE SEES when she´s covering an event, what she views when she´s on the scene of a crime or disaster, what she gathers from interviewing people and what she interprets after investigating stories.

YOUR EYES become the EYES OF THE WORLD almost every time you pick up your pen or type at your computer.

Creative writers certainly rely on what they experience in life or what they feel strongly about as inspiration for short stories, poetry, some books, plays, and scripts.

These processes provide good writers with the power to become a significant influence in the lives of so many different people from so many diverse places.

They say money = power - however - I would argue that the power of words is equally consequential. When you think about in these terms - it´s a little overwhelming - being a writer is a major responsibility not to be taken lightly…

Don’t you agree that we can be the Eyes of The World?

Resource Box - © Danielle Hollister (2004) is the Publisher of BellaOnline Quotations Zine - A free newsletter for quote lovers featuring more than 10,000 quotations in dozens of categories like - love, friendship, children, inspiration, success, wisdom, family, life, and many more. Read it online at - bellaonline.com/articles/art8364.asp bellaonline.com/articles/art8364.asp

When I owned my editorial staffing agency and would put out a job opening for freelancers, I would get a ton of responses. If I asked for work samples, I would get slammed – even if the ad specifically stated to send, for example, “one writing sample on real estate investing.”

To quickly get through the pile of resumes, the first thing I would do is weed out anyone who sent more than I had requested. The point of this little story – more is not always better.

BUT, you may lament, “I want to show the client what I can do for them.” You can do this very effectively via a simple one-page introductory letter.

SECTION I: About you. In this paragraph, you simply want to state your name and give a very brief background summary and niche specialty. Eg:

I am Yuwanda Black, the publisher of InkwellEditorial.com. A freelance copywriter for over 13 years, I specialize in increasing the referral rates of real estate agents, mortgage brokers and insurance agents via newsletters, brochures, e-books, etc.

Whatever your written marketing needs, I can deliver measurable results. Samples of my writing/portfolio can be found at mywebsite.com (you do have a website, right?).

SECTION II: You know them. Illustrate to the client that you are familiar with his product, service, specialty, etc. and how you can improve it, supplement it, overhaul it, etc. for better results. Eg:

I noticed from your website (brochure, postcard, sales letter, etc.) that you have been in business for 5 years and service the xxx market. I can help you increase your sales by at least 15% over a year’s time (maybe more). How?

Studies (cite a source) have shown that consistent contact is the number one way to get clients to call YOU – and not your competitor. According to xxx (here you would input a reliable marketing stat), in your industry, only X percent of mortgage brokers do this.

Imagine how many more clients you can add to your business by becoming the go-to expert in your sector? I can position you for this – bringing in referrals for years to come!

SECTION III: The wrap up. Here, repeat their number one benefit of using you, eg, to increase their bottom line. Eg:

My job is to increase your bottom line. As a results-oriented professional copywriter, I know how to move prospects into your (not your competitor’s) paying customers when they’re ready to buy.

SECTION IV: The call to action. Ask them to do something – now!

Call today for your no-obligation consultation. I can be reached at:
PH: 000-111-1234
CELL: 111-222-3333
FAX: 222-333-4444
Email: info@inkwelleditorial.com
URL: InkwellEditorial.com

SECTION V: The P.S. (EVERY sales letter should have a P.S.). In this section, you can give a way a freebie (e-books are great for this) and/or reiterate a major benefit (eg, increase your bottom line by 15%). Eg:

P.S.: With your free consultation, you receive a free e-booklet, “For Real Estate Professionals: 10 Ways to Turn Referrals Into Paying Customers.” This e-book is free, even if you don’t use my services.

NOTE: Feel free to use a P.S. and a P.P.S.

5 “Will Sell” Copywriting Tips for Your One-Page Letter

a) Use lots of white space and bold headings. Eg, between each section, create a bold heading that clues the reader in to what they’re about to read. Most people skim copy – especially from unfamiliar sources – this makes it much more likely to get read.

b) Write from a “what’s in it for the client” point of view instead of a “what’s in it for me” point of view. At every turn, reiterate how you can help them make more money, save more time, reach more prospects, etc. In business, most people either want to make more money or increase their referral ratio – these are safe objectives to state that you can help them with.

c) Make a connection: Eg, I read on your website I heard in your seminar; I see from your brochure – everyone likes to feel that you have at least taken the time to know their business.

d) Give stats: This lends credibility to your “sales pitch.” It’s not just you saying x, a noted source can back up your contention.

e) Use a call to action: If you don’t ask them to do something, they may do nothing. So, use phrases like call today, log on to our website, subscribe to our newsletter, register for your free gift.

I guarantee you, if you follow the format outlined above, your direct mail and/or e-mail conversion rate will be higher, garnering you clients for years to come.

May be reprinted with the following, in full: Yuwanda Black is the publisher of InkwellEditorial.com: THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, resume tips, advice on the business of freelancing, and more! Launch a Profitable Freelance Writing Career in 30 Days or Less — Guaranteed! Log on to InkwellEditorial.com/” target=”_new InkwellEditorial.com to learn how.

The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything – from the company’s profile to promotions, home-order system and contests. Before the Internet homepage became so common, the newsletter was the main source of an organisation’s communication to its customers.

Even today, an organization should produce a good newsletter on paper before it starts to construct its homepage because it can learn about the impact and avoid similar mistakes being made on its web pages. Newsletters can also introduce customers and encourage them to enter its corporate website.

Here are some pointers to create a great newsletter:

Make it Accessible:

The newsletter can be strategically placed at the payment counter or the entrance of the shopping department. It should also be free to customers. Some departmental stores also include discount coupons that are attached to the newsletters.

Make it Personal:

A newsletter should be personal and convincing to the reader. It should include lots of writeups of model employees and how they have contributed to the organization. Employees should also be encouraged to contribute articles to it. Include a photograph of the contributor together with the article. This puts a face to the names and increases the organisation’s credibility. Encourage customers to vote for the best employee too.

Keep Readers Hooked:

A newsletter should include basic elements of “stickiness” such as contests and discount coupons, that keep readers coming back for more. Your readers will be less inclined to treat the newsletter as a “flyer” that they will quickly discard.

One easy idea is to create a large jigsaw of the company’s logo with separate parts found in different issues. Once completed, the customer can collect a prize.

You can also include interesting write-ups about your industry or expertise that suit your target customers. It is also good to encourage your alliance partners to co-produce the newsletter so that you can also use their distribution channels to give-away the newsletter.

Classifieds Area:

A newsletter can be a channel of communication and sales for the company’s customers. Creating a classifieds area will definitely generate more interest. The benefit to the organization too is enormous.

By analyzing the ads, the organization can learn a lot about the purchasing habits and other relevant demographics of its customers. This will be useful for the Sales and Marketing Department.

Introduce Your Website:

Once a newsletter reaches a certain level of readership, you can then promote your organisation’s newly created website. You can also create a contest for customers to design your company’s website.

This makes sense as they will be the ones whom your company is targeting in the first place. This will also ensure that your website will have some “hits” in its initial months.

Feedback Channel:

A newsletter can also be used to generate feedback about the company’s service and products. This will help the Personnel Dept. improve the customer service. The best letter received can also be awarded a prize.

About The Author

This article is contributed by Colin Ong TS who is the Founder of 12n Online Community ( mrmc.com.sg/12n” target=”_new mrmc.com.sg/12n ) and MR=MC Consulting ( mrmc.com.sg” target=”_new mrmc.com.sg )

mailto:colin@mrmc.com.sg colin@mrmc.com.sg

All publishers have more works to choose from today than ever before. The only way to attract their attention is with tight writing. Write, rewrite and rewrite again. No matter how good you think it is, it can always be improved, and never send it in the mail until you are completely satisfied with it. When you think you have finished, put it out of sight in a cupboard for a month or two. You will be amazed at how many improvements you see when you take a fresh look at it. Try these ideas to improve your writing.

Look out for words you repeat too often.

Some of the obvious candidates (there are plenty more!) are: almost, already, then, that, very, nodded, suddenly, like, but, just and our old friend, obviously. All these words can crop up again and again. We all use them, and some of them are not easy to find adequate replacements for. But you must do so if you want your writing to sound fresh and modern and different.

Avoid cliches at all costs.

You know the thing, we’re all in the same boat, and all things considered, it’s all over bar the shouting, as we blow hot and cold, but it’s a breath of fresh air, but in less than no time, the chickens will come home to roost, as we kill two birds with one stone, and ride off into the sunset. Urgh! Collins Good Writing Guide lists twenty pages of the blighters. Join the campaign. Kill clichés!

Vary the length of your sentences and paragraphs.

This will give your writing variety, and remember: short sentences pick up the pace of the story. Lee Child is a master of short sentences, and these help make his work very readable, which in turn forces the reader to turn the page, to read the next chapter, and buy his next book. Very clever.

Seek the X Factor for your writing.

Something that will make it stand out from the slushpile. Does the publisher really want to see another book about wizards and dragons and goblins? I doubt that. Or another quasi religious mystery? Think different. Be different, and if you can’t do that, introduce a twist. Raymond Chandler once wrote that whenever he felt the story was dragging, he’d introduce a man with a gun. I’m not necessarily suggesting you do that, but you can see what he was thinking. Twists and turns keep the reader interested and on their toes, and that applies equally to the publisher you are striving to impress. First and foremost the publisher is a reader.

Prune out dull patches, rubbish and fillers.

Be ruthless with it too, for the story will almost always benefit. A 70,000 word tightly written fast-paced work has infinitely more chance of success, than a 150,000 word saga that all too often bores the reader to sleep. My good lady bought me a set or pruning shears for my birthday, and they were not for the garden. They were a non too subtle hint, but a good one at that.

Is there enough dialogue, or too much?

Dialogue is most important because it increases the pace of the tale. Most modern books have far more dialogue than the classics of yesteryear. We live in a fast paced world with bang bang bang action sequences, be it on television, in the cinema, or within the latest blockbuster novels. Dialogue gives you that. Some buyers glancing at books in the bookstore do so to check out the dialogue, and if there is insufficient, they won’t buy. And make sure it is realistic. Read it aloud, that will soon tell you if it’s bad. Clunky dialogue sticks out like a splinter in the butt. Concentrate on retaining the bare bones of dialogue. In actual speak, many people hum and hah, throw in repeated “you knows”, or “you get me”, or start every sentence with “well”, or “er” or “um” or “yeah”. We all do it. If you wrote that dialogue as it is actually said, perhaps in pursuit of realism, it would read awfully dull, and be infinitely longer. Short sharp and to the point every time, and you won’t go far wrong.

Show don’t tell.

This is frequent advice given to aspiring writers, but it is very good advice. Don’t tell the reader that Laura is frightened. Show that she is frightened. Her throat is dry, she’s trembling, she listens and peers into the darkness. She knows he’s out there somewhere. She can hear him breathing. She can hear his footsteps. She can smell the liquor on his breath. She’s not frightened, she’s terrified, and you don’t need to use the “terrified” word once.

For further ideas on how you can improve your writing keep an eye out for my follow up article: “Knocking Your Writing Into Shape”. Best of luck with all your projects, and never be deterred by rejection.

David Carter’s new novel: “The Fish Catcher” is out now. “The Fish Catcher” tells the story of a group of children evacuated from London during World War II to escape the Blitz bombing. It is a novel for adults and older children. You can read the opening chapter right now at thefishcatcher.co.uk www.thefishcatcher.co.uk and you can contact David on any matter via his website davidcarter.eu www.davidcarter.eu

Submitting your articles to article submission sites and directories will bring your articles to the attention of various webmasters, blog owners and e-zine publishers for appealing and original web content.

Once you have a written your articles, the next step is to submit them to as many articles directories as possible. Most distribution services are free; still there are some that charge a small fee. The entire process will take some time before you see the results, but in the long run you’ll find the rewards even more exciting.

Article directories would not exist without authors submitting their work to article directories, leading to a win-win situation as authors get their work distributed on the Internet and the article directories get articles for distribution.

To enter the game and making the most of those links, let’s take a look at what most article submission directories require.

The first step when visiting an article directory is to open an account. You will provide a login, a password and a valid e-mail address. If you get the chance to write an author’s biography (bio) or extended bio don’t hesitate to do so. It is a great opportunity to include up to three links to your web page.

The second step is to carefully read the directories Terms Of Service (TOS). You must read, understand and honor the directories terms of service, or else your article may be rejected.

Most article submission directories will provide you information related to article length and summary, the use of HTML in your article body, how many links you are allowed to insert in your Resource Box. You will also be able to get an idea on what kind of articles will not be accepted. Most article submission directories will not publish sales oriented articles, articles for self-promotion and press releases.

Now you’re ready to start submitting articles. On the article submission page you’ll see a place where you can select the category your article relates to. You will also have to present your article title on a separate line. Remember that the title must contain the keywords or phrases and should be as powerful as possible. Most websites won’t allow you to use caps in your title, however, you can capitalize the first letter of each word.

Most article submission sites require a summary of the article, so you can write a short paragraph that presents the main ideas of your article. Some sites allow authors to use a paragraph right from the article, while others require an original text as a summary. Many sites also require the keywords, so start by listing the main keyword or phrase at the beginning, followed by a comma.

Next, place the body of your text in the proper box. Some sites allow limited HTML in the body of the article. This usually includes bold, italics and bullet points. Once the article is in the box, analyze the layout and see whether the paragraphs are too long or if the word count exceeds 850-900 words.

Spelling is another major issue. Once the article is accepted for distribution, you may be embarrassed to discover spelling mistakes or typos posted on different websites, with your name on it. Before submitting your article read it again, just to make sure that it has a flow and it’s easy to read.

Remember, each article means more links to your site and potential sales, making article submission one of the best ways to drive free, targeted traffic to your web site, boost your credibility on the web and help drive sales.

-Craig S. Andrews

Visit Craig’s blog at craigsandrews.com craigsandrews.com for “Real Internet Business Strategies” and great wealth building strategies. Earn more, work less, and find true freedom in life. Craig invites you to discover the most powerful articleprosoftware.com article submission software on the market today! Automatically submit “unique” articles to thousands of built-in publishers. Unique article submissions is why Article Pro Software is so powerfully different and effective from all the rest. Generate more traffic, more inbound links, and higher search engine rankings. Try it out Risk Free today! Visit: articleprosoftware.com articleprosoftware.com

When someone indulges into article writing, one must remember that you are writing because you would like the readers to believe or at least be motivated to believe on what you have written. With this vision with you, it is going to be easy for you to write from your heart. By doing so, it will be then easier for your to make your readers believe on what you write. Creating an article requires that you write with compassion. Some few experience-based tips below can help you achieve that.

I have come across one article I read, and his first tip in terms of article imposes that it is not bad to spill the beans and tell trade secrets. I told myself when I read that, “he must be joking”. But realizing what he said, it is true that at times, if you really want to gain trust and eventually build a relationship with your clients, telling them your trade secrets can actually initiate this.

Since the purpose of the article is to sell your product or your services, it will be best if you include on your article some of the benefits or advantages of the products. It is a proven fact that most often it is the product’s benefits rather than the product’s features that are being sold by the thinking consumer. So it is best that you include good benefits of the products.

Get some feedback on your article material. It can be your friends or your relatives. Make them read first your article material prior to posting or publishing it on the internet. I am telling you, friends and relatives can really give you true feedback.

Want to learn more about it? Download the free ebook,

Four Reasons Why Every Speaker Should Hire a PR Firm

How many speakers do you know who have engaged the services of a public relations firm? Chances are you may not know many. What professional speakers don’t realize is that hiring a public relations company can become extremely beneficial and can produce a surprisingly high return on investment. The amount of revenue which can be generated as a result of the activities of a public relations firm can easily outweigh that of advertising. Why? Because public relations is more reputable than traditional advertising. A consumer is more likely to purchase a product or service because they read a third party revue, not because they saw an advertisement. When a consumer reads a review, it is normally unbiased and comes from a trustworthy source.

Furthermore, public relations is less expensive than advertising. The cost of sending a press release to a magazine editor is a lot less than creating a direct mail campaign or purchasing a display advertisement in a trade publication. Some people are notorious for developing elaborate direct mail campaigns, only to experience minimal results. Public relations is a far better way to spend your hard earned money, especially when some of your competitors could afford to spend a lot more than you can, but the difference is, you will see results!

Create Your Brand
There are many benefits of public relations campaigns, the first being branding. Speakers need to think of themselves as brands. Donald Trump is a brand. George Foreman is a brand. Paris Hilton is a brand. They became brands because they were in the public eye for an extended period of time and they became household names. Sure, it helps to have a successful boxing career or be the heir to a multi-million dollar fortune, but younger speakers can use public relations to begin branding themselves. Think of yourself as a corporation. Your corporation would hire a public relations firm to inform the public of their existence. This process is the same for speakers, authors, and celebrities. Branding is one of the most important aspects of marketing and proper public relations can be the first step to creating a successful brand.

Increase Your Fee
Once you begin developing your brand as a speaker, you will become more known in your industry and will soon be referred to as an expert. At this point, it is now appropriate to raise your speaking fee. Many speakers decide to raise their fee because they feel like they deserve more, but if you brand yourself successfully, you can raise your fee because you are worth more. Donald Trump was recently paid a hefty fee for a two-hour lecture in New York City. He was able to command such a high fee because he is a brand and an expert in his field. There are many real estate and entrepreneurial experts who can probably give the same caliber speech as “The Donald”, but they can’t command a high fee because they are not as well-known.

Sell More Product
Another advantage of public relations is to help sell products. Many speakers are also authors who have published one or more books. Getting your name into the media will generate sales of your products. If a consumer reads an article about a certain topic and then learns that the expert has also written a book about the topic, chances are, the consumer will rush to the nearest book store to purchase the book. Don’t think that this only applies to books. George Foreman wasn’t selling books, he was selling grills, and although he was known for selling through his infomercials, one of the reasons he was able to sell so many is because the product was reviewed in the press and was given a very high rating and was considered an upscale product.

Have People Call You
When you are new to the business of professional speaking, it is very difficult to acquire speaking engagements. After about a year of public relations, you will be surprised to see that people will be calling you and asking you to speak at an event, rather than the other way around. I know people who cold call 25-30 corporations per day asking them to be booked at their next conference and I explain to them how great it would feel if they can stop initiating the call. Instead of spending numerous hours trying to convince event planners that you are the right person for their engagement, why not have event planners call you.

So now hopefully you are convinced that is necessary to develop a strategic public relations campaign if your goal is to become a top-rated speaker. There are thousands of people vying for the same positions, so it is essential that you set yourself apart from the crowd. Before contacting an agency, develop a clear set of goals and objectives and make sure the firm has a comprehensive understanding of them. Create the Buzz!

Joey Amato is a public relations expert with over 8 years of experience. He has held positions at Fortune 500 companies including Sony and Clear Channel and is currently the President of ViPR Media, a company which he founded in 2005. He has experience in many international markets including England, Canada and Germany. ViPR Media specializes in obtaining public relations for corporations as well as speakers and authors. For more information, please visit viprmedia viprmedia or contact Joey at 407-496-8751.