Article Marketing – Attract Website Traffic With A Sharp Resource Box

A resource box is the few lines of text found at the bottom of most topical articles one might read on the Internet. And savvy article marketing experts know that the resource box, albeit small, is a prime piece of online real estate for attracting qualified website traffic.

In fact, a great article writer will compose the entire body of an article for the sole purpose of retaining the reader’s interest until she reaches and reads the tiny resource box at the end.

When a reader likes the content they just finished reading, it’s a case of human nature to want more. So in its turn, the resource box should provide a live link to further related information, or at least to the source of the article. But like the article itself, the resource box must demand the reader’s interest, and then motivate her to click the embedded link.

If the article body acts as the bait, then the resource box must act as the hook. Every fisherman knows that good bait is essential, but a sharp hook is what catches the fish.

Here are a few tips toward creating sharp article resource boxes that will reel in highly targeted
prequalified website traffic and potential customers, without fail.

1- Pick at least one primary keyword or key phrase from the article body, and use it in the article resource box. That will serve the reader as a strong visual and mental trigger, as well as a lead in to the next set of information you want her to view.

2 - Where possible, use keywords and/or key phrases as the anchor text for resource box links. In other words, ‘click here for more candle making tips’ will prove much more effective than a link that says only ‘click here to read more.’

3 - Clearly illustrate the benefit that the reader will receive simply by proceeding onward and clicking the link to the next page.

4 - Mention the author’s name and/or the company name where appropriate, along with a few words to enhance credibility. As an example: ‘Master candle maker Jane Doe has operated Doe &amp Doe Artistic Candles Studio since 1996.’

5 - Use the ad writing principles of attention, interest, desire, and action to craft the text of the resource box.

6 - All unnecessary and transitional words (and, the, or) should be edited out wherever possible.

7 - And finally, we suggest writing at least 3 to 5 versions of the resource box before choosing the final copy for publication.

Expert article writers regard fifty words or about five lines of text – including the link - as the optimum length for a sharp resource box. More than that may actually reduce the overall effectiveness of the resource box, and the reader motivation it intends to create.

So, given that much needs to be said in a limited space with very few words, it almost goes without saying that the resource box must be as carefully crafted as any small classified type advertisement that one might insert for fee into any national publication.

While small in size, the article resource box remains as prime real estate in terms of driving
prequalified website traffic. Don’t underestimate the power that can be unlocked within five short lines of text.

Internet marketing expert Dan B. Cauthron has long been recognized for his No Nonsense approach to doing business on the net. Dan freely offers useful insight and online business wisdom at his main website: DanBCauthron.com DanBCauthron.com

Writing an Article that Serves No Purpose

Article writing has become almost a game to some people. As the Internet has evolved into a forum to express one’s views, the world of E-articles has multiplied exponentially. Blogs, discussion boards, chat rooms, and now e-articles are being used to convey every idea and concept imaginable. Ordinary citizens of the net, like myself, can offer up any number of thoughts on any subject and have them read by total strangers across the globe. For many that have recently discovered the power of online articles, they appear to be trying to establish a record. Who can write the most or write the most about a certain subject. There are several tricks there are utilized in this regard.

One of the most blatant is the use of the series or parts. A large article is separated into five or more “parts” to seem like five different postings. Another tactic is to take a main subject and examine it from many viewpoints. For instance, you might see an article about weight loss for: children, teens, men, women, seniors, the pregnant, or the obese. Or there are the tips approach. For example, an article that offers five tips on how to increase sales in your business. Tips 1 to 5 are in one article, 6 to 10 in another and so worth.

Other articles are either reviews or comments on the news. Book, movie, and song reviews are popular. Rehashing a current news story is also prevalent. The trick is to write just enough to qualify as an article. So, if one site demands 250 words, well, heck, I would write 251, just to be safe. Of course you could repeat a few words for emphasis like, “ he was really, really really mad,” or “ I could go on and on and on, but I won’t.” Strategies like that. By the way , this article is over 580 words; really, really.

The biggest problem with articles are the ones that don’t actually teach or tell you anything at all. Instead, they ramble on about this or that in a pathetic attempt to fill up the page and get another article published. Of course, the smart reader would identify those type of cheap imitation articles and stop reading them because they understand that they are a complete waste of time and effort. In fact, you might he try to remember their name so that, in the future, you can bypass their articles. I won’t mention any names here because I don’t want to insult any specific writers, but you all know who you are.

I, on the other hand, pride myself on articles that inspire, teach, cause one to think, or pass along valuable and useful information. For instance, you might want to know that: The Academy Awards (Oscars) were held twice in 1930. More movies are produced in India than in Hollywood. Cows do not have upper front teeth. There are 92 known cases of nuclear bombs lost at sea. One in every ten people in the world lives on an island.

There, I did my job. Anyway, I despise the faux article writers and their crass endeavor to ruin it for the rest of us. So, for now, remember that I am one of the real writers and I will uphold the honor you bestow upon me to write quality articles with solid content and concrete thoughts. I hope you enjoyed this one and recognize it for what it truly is; another genuine article.

Jeffrey Hauser was a sales consultant for the Bell System Yellow Pages for nearly 25 years.
He graduated from Pratt Institute with a BFA in Advertising and has a Master’s Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. He has authored 6 books and a novel, “Pursuit of the
Phoenix.” His latest book is, “Inside the Yellow Pages” which can be seen at his website, poweradbook.com poweradbook.com Currently, he is the Marketing Director for thenurseschoice.com thenurseschoice.com a Health Information and Doctor Referral site.

Be Prepared: Working With a Professional Speaker

The responsibility for choosing the speakers who will make a meeting or conference a valuable and dynamic event is a challenge faced regularly throughout the business community. If you are the one in your organization with this task, I offer some tips to arranging for the speakers that could make the difference between a routine event or a memorable learning and growing experience.

First know what you want to accomplish. Then look for an expert in that field.

Once you find the speaker most suitable for your needs, contact between the meeting planner and the speaker prior to the presentation is necessary.

When calling a speaker, be prepared!

l. What is the date, time and location of your event? Is there flexibility?
Many meetings are planned before the search for a speaker begins and this could result in difficulty in getting the speaker you most desire. If you make your initial call to the speaker with two or three optional dates you will have a better chance of getting a commitment from the desired speaker.

2. What is the time available ?
Professional speakers start and finish on schedule and deliver an appropriate amount of material in the allotted time. Too much material in too short a time leaves participants tired and confused. Too little information results in a bored and disinterested audience who leave the meeting lacking energy and commitment to implement the information into their lives. The time must fit the topic content to leave the participants motivated and energized.

3. What topic is required ? Why are you having this meeting ? What new information and skills do you hope to have the participants acquire ?
The clearer you can be with your expectations the better the chance that your needs will be met. Giving your speaker the benefits you hope to achieve with the individuals involved help her plan the material to best suit the situation.

4. What is the financial budget? How will this be spent?
Speakers have fees for their services. The price is influenced by the length of the presentation, the handouts required and the size of the audience. Some speakers negotiate the cost of workbooks and handouts. Payment of travel, meal and hotel expenses is expected and can be billed after the event or sent as a retainer. Often conference planners arrange for the speakers’ expenses to be charged to the conference account.

5. Is money already available or does it have to be approved?
Professional speakers require a retainer fee to hold the date. The balance is expected prior to or at the presentation. Details of payment will be spelled out in the contract provided by the speaker.

6. What audio visual equipment do you have available?
Arranging for the equipment needed by the speaker are part of the planners’ job and their cost is part of budgeting. The requirements will be included in the contract and are the responsibility of the meeting planner.

7. What facilities do you have available?
A conference with many speakers often includes a hospitality suite in the hotel. Invite your speakers to use this facility prior to their presentation, especially if overnight accommodation is not provided. A few moments to prepare personally before the presentation and knowing your speaker has arrived will settle any last minute concerns. This also can give the introducing person a few moments to get acquainted with the speaker.

8. What are the names the speaker will need to know to find the right place and prepare their presentation?
An individual who greets, introduces and thanks the speaker and assists with any handouts or audio visual equipment is a treat for the speaker. Checking the microphone, lights and other equipment with the speaker will help get the event on track and avoid distracting interruptions later.

9. What feedback opportunities do you want?
Speakers often bring their own feedback sheets to gather opinions from the audience. As a planner, do you want separate evaluation forms to see if the speaker met your expectations? What information will you want from these and who is to be responsible for them?

10. Is the speaker going to sell books, CD’s, tapes, posters etc.?
Some companies will not allow product sales at their meetings while others encourage it. What policy do you have about this? Be sure the speaker knows your policy.
With some careful planning you will arrange a first class event that provides the desired benefits to enhance your companies conference and meeting sessions.

Marilyn Barnicke Belleghem M.Ed., is a registered marriage and family therapist and consults to families in business on issues related to workplace relationships. She is the author of books on personal growth through travel and presents to audiences both large and small. questpublishing.ca questpublishing.ca

How To Avoid Cliches - That Sounds Familiar

When writing articles, stories for full blown manuscripts it is often in your best interest to avoid common phrases or colloquialisms. Many writers refer to the overuse of these phrases as cliché and they avoid them like the plague.

It may take some work to find new ways to say something you’ve relied on clichés to say for you.

Two exercises I have used for this is to pick a vocabulary list and only use words on that list to compose a thought. It’s amazing how creative you can get when forced into a narrowly defined list of words. The second exercise is to simply remove a letter from the alphabet and provide ground rules that say the letter ‘g’ (or any other letter you choose) can not be used in the thought you are working through. If a word you want to use has ‘g’ in it you will need to find an alternative word.

The primary use for colloquialisms is in fiction writing where period dialect dictates that an overused phrase that was commonly used during the time period of the story should be used. In these cases common phrases of the era may simply help identify the setting and the mannerisms of the character.

In Christian writing common colloquialisms are often referred to as ‘Christianese’. These phrases have meaning for those who know Christ, but often sound like some sort or code to those who are not Christians. It is in the best interest of Christian writers to find alternative ways to convey truths that have been reduced to ‘Christianese’.

However you look at colloquialisms it is safe to say that these common phrases have their roots in something most often forgotten. For instance the term, “the whole nine yards” is a term that is often used to describe an all encompassing amount. The original phrase came about during Word War II to describe the effect of machine guns mounted on air craft. If all the ammunition was used in one run it covered 27 feet or “the whole nine yards”. While the original meaning is no longer connected with the term, its original intent was maximum coverage and that’s what the colloquialism represents today.

The primary word of caution is to minimize the use of common terms, phrases or slang whenever possible. If the slang is present day it will likely be passé before your piece can be published and will sound dated. If the slang is from the past, but is overdone it may sound like a visit to ‘Cliché Town” according to fellow author David Ian.

When you proof your manuscript look for phrases that seem familiar, chances are very strong that the line has been overused and will minimize the impact you desire for your piece. If possible find a new way to convey an old truth. You, your publisher and your reader will be glad you did.

Scott Lindsay is a web developer and entrepreneur. He is the founder of FaithWriters ( faithwriters.com faithwriters.com) and many other web projects. FaithWriters has grown to become one of the largest online destinations for Christian writers. Members include writers from all around the world. Please visit the website at: faithwriters.com faithwriters.com

Good Copywriting Or No Sales - That’s The Choice

You can experience the difference between good copywriting and just writing by sample reading web pages that are optimized for the search engines. When a copywriter writes the page the key phrases flow into the article. The intention is to alert the search engines to the phrases without letting the reader know that you have included your phrases over and over again.

Conversely, a poorly written page will be packed with keywords to the extent that it looks completely spammy and faked, crammed full of words that serve no purpose except to look good to a spider, and actually often have the reverse effect altogether: the SE’s ignore them, and potential customers? They flee…

Writing copy that is search engine friendly requires that you include certain phrases in your writing over and over again. But how boring is that regurgitated phrase for the reader. It probably will have the customer clicking off your page as fast as you pull back your finger from a fires…. real quick, back click.

You lost a potential customer becomes your article or your website copy sounds forced and fake. The copy writing on your website has to sound like you are talking to your perspective customer, relating a story, joining the conversation they are already having with themselves in their own head!

Customer focused writing can’t mention your product and your service twenty times within the first paragraph. Writing copy that appeals to your customer takes a lot of expertise that comes with practice and training (a little innate talent helps too…).

Words are the instruments that can get to the pocketbook of your customers. The right words will influence that customer to put in their credit card number to purchase your product. If your copywriting does not engage your customer to this extent, then the words on your website are just that- words.

The reason that professional copywriters are in such huge demand and so highly paid on the Internet is because the Internet is a communication tool, and used correctly, the Internet can create immense fortunes. Used in a less effective manner as a visual media only, the Internet becomes like a TV without sound- interesting to look at, but not very provocative!

A good copywriter can get your keywords and phrases into your article or your web page without sounding like a broken record that is stuck on your specific search engines phrase.

Keywords can be inserted in your headlines and your sub heading. The headline of your article or web page will tell the visitor what your site is all about. Using this easy method, you can convey real information in the body of the article or web page about the benefits of your product or service.

Use your headlines and titles as the descriptive phrase. Within the body of the article, interject a list of items with the key phrases as the title of each listing. You have exposed your keywords without being obvious.

Using keywords within the body of the copy as naturally descriptive terms provides natural flow to the copy. This basic structure will allow more freedom with the body of your article. Instead of the regurgitated keywords cited over and over, copywriters create copy that flows seamlessly.

J.G. Hostlerberg is a top freelance copywriter working together with two other top hired-gun direct response copy pros to educate fledgling copy cubs in the art and science of copywriting. For killer conversion copy training, and hundreds of secret tips and tricks of the copywriting profession, go to copywritingshop.com/ copywritingshop.com/ and get signed up with our soon to be launched training, GoCopyThis.Com GoCopyThis.Com for the chance of a lifetime!

So You Need Some Inspiration? Try Some RPC: Risk, Passion and Creativity!

You want to write. You really do. But the passion you feel never gets translated into actual writing. And if it does, it doesn’t last very long. You run out of steam.

There are reasons for this. First, you may be writing out of your conscious mind. Another problem for many writers is that they don’t have enough technical facility with the craft of writing to know how to develop a piece. That can be taught, but technical facility alone won’t do the trick. Technical facility lies in the domain of the left brain, and you’ll give the Inner Critic an open season if you fixate on technique alone. But technique fed by passion is unstoppable.

Passion = Creativity and Creativity = Passion

Think of what happens when you are passionately, lustfully in love. Are you not amazed at the risks you take to be with your beloved? Are you not amazed by how wonderful and beautiful you feel? Are you not amazed at the creativity that is unleashed all around? Passion, risk, belief in self—these are paramount to the creative experience.

I have a theory that has been very successful in my teaching. I believe that anyone who has taken the trouble to find me and taken the risk of coming to see me much less signed up for a series of workshops or private lessons has a writer within dying to break free. With that in mind, even if the person is a novice, I never experience her as such. Instead, I imagine I’m talking to the Inner Writer whom I feel already knows everything I have to teach.

The aim of my teaching is first to acknowledge the Inner Writer and give her permission to come to the fore. She is a bit groggy from being kept in the shadows for so long, so I need to remind her of certain things. The Inner Writer literally soaks up the teaching, and if allowed, will guide the student into whatever landscape and characters beckon. Sometimes in only one session a character never before dreamed of flies free.

“But I’ve never thought about such things before,” the writer will say, sometimes delighted, sometimes taken aback. “I didn’t know . . .”

“Not in the conscious mind,” I tell them. “But in the dream world and flights of dark fancy you knew.” The knowing beyond knowing is a place of comfort and excitement for the writer within.

This method of teaching or dialoguing with a student’s Inner Writer has had results that I once found astounding and now muse over. Let me tell you about Jean, whose success is one of never-ending delight and inspiration not only to me but also to others in the class. Jean was an unassuming schoolteacher when she came into my workshop. She hadn’t written any fiction in five years, and her first months in class were difficult.

Week after week Jean was sent back to the drawing board; the situations she wrote about had potential, but the characters were somewhat stiff and unbelievable. There was one character of more interest than the others; he was emotionally bloodthirsty and seemed to devour, suck out the lifeblood of those around him. I urged Jean to go more deeply into his dark emotions. This was difficult for Jean, whose Inner Critic basically wanted her to make nice stories, certainly not to write about such subjects as violence and definitely not sex.

But Jean had a passionate need to write. It is possible to sense a writer’s passion even if it is shackled. It rises off the page in bursts of unexpected electric currents; it is like a caged panther filled with a devouring hunger for freedom.

Each week I pushed Jean further and further, driving her deeper and deeper into stories lying in her character’s past, exploring his motivations, finding out what makes him tick. In essence, I was pushing Jean to become this character. To forget herself and move into the skin, the blood, muscles and sinews of her character, to see the world through his eyes.

This is an extremely subtle and important move—out of self and into the character. You never want your character to be you. Instead, you must become your character. This is truly a wondrous metamorphosis, and when it happens, you can feel it in your body, mind and heart; it is the moment when you cease being you with all your doubts, judgments, desires and Inner Critic yappings and move into the being of another. Then no matter if the character stands for everything you are not (and some of your best characters will), you have moved out of judgment, you are no longer writing from the left side of the brain and you have fallen not only down the Rabbit Hole but in love. You see your character’s flaws, but no longer judge them. You love your character despite his flaws, you love him for his flaws, you love, you are in love, and the real magic can begin. You no longer try to stop or change the character. You are passionately along for the ride.

I could sense Jean was approaching this place. She kept on saying things like, “I don’t know why I like this guy so much. He’s mean, he’s brutal, he cheats on his wife, envies and hates his brother, but . . .” She couldn’t help smiling and her eyes lit up. “I can’t help loving him.”

She kept on writing about this fiend, and although the writing improved, it still didn’t reflect the passion that Jean clearly felt. And then in the middle of a workshop, her emotionally bloodthirsty character transformed in my mind into a vampire and I asked her, “Do you like horror stories?”

“I love them,” she said as if that were a deep, dark, dirty secret. Jean’s eyes are always a dead giveaway to her inner delights. They sparkled as she admitted to what her Inner Critic surely thought was a sinister truth, and she laughed nervously.

“So write a vampire story,” I said.

“Oh, no, I couldn’t!” she protested.

“Oh, yes, you can. Next week, come in with one.”

She did. She wrote a cute vampire story, on the surface. Underneath, however, I sensed she’d hit a vein—so to speak. Beneath the cute, the characters were bleeding. She didn’t sense this, but I encouraged her to write more vampire “stuff,” to take more chances, go deeper, darker, bloodier.

It was a process that took months, and Jean had to wrestle with some pretty powerful demons, but a year and a half later, she is nearly finished with the first draft of a terrific horror novel. The hero is a vampire who is as seductive as he is bloody but the novel is also humorous, sometimes deliciously tongue-in-cheek and, at its core, explores what all good writing explores, the shadow side of the human condition, that confusing place in all of us where good struggles with evil, love dances with hate, lust rushes unbidden through our veins, and mercy, tenderness and forgiveness slip through our fingers again and again. And sometimes I think that best of all is that Jean is having the time of her life!

The following excerpt from Jean’s book shows the lush sensuality of her embracing of the darkside. The vampire hero, Devon Ducayne, has just murdered an important politician to the strains of a chamber music concert. As the man falls lifeless, there is a knock on the door and his daughter enters.

****

“Father, you are missing the concert. Bring your guest out. Let’s enjoy the . . .”

A young woman, slender, tall, and attractive, stepped into the room. Devon recognized her as Frawley’s daughter, Mary. She looked with horror at the body of her father draped over the desk. She opened her mouth as if to scream when the vampire bounded through the air and hurled himself at her. She bounced against the wall with a loud sigh as the air was knocked out of her. Stunned, she dropped onto the floor and slammed her head against the edge of a cumbersome bookcase.

Blood gushed from an open wound. It splattered over the floor and formed bizarre patterns on the white wall. A satiny red puddle next to the girl widened and glistened in the dim light of the fire. She was barely alive; he felt the warmth of her body; he heard the soft irregular breathing. He smelled the sweetness of the blood, saw vapors lifting from the pool. He felt his loins grow warm. He ached to feed. He felt the sticky texture of the fluid on her soft curls. Flicking his tongue in and out he licked at the wound and pressed his lips to the girl’s neck in eager anticipation. The music stopped.

“Sir Henry! Are you there, sir?”

The guests were out in the hall just beyond the door. They were milling about waiting for their host. Devon rose. “Damn you all to Satan’s fires!” he muttered. He looked back with longing at the girl. Life was draining from her body. “Sorry, my dear,” he murmured as though they had been lovers who were interrupted in their mutual fervor.

****

Jean took the risk to go to places her Inner Critic thought inappropriate; she released the passion—both hers and her characters’—and her belief in herself, in her creativity, flew free as a bat rising against a full moon!

©The Art of Fiction Writing, Emily Hanlon 1995-2005

Emily Hanlon is a writing coach who works with writers all over the world on the telephone. She is the author of 8 books of fiction, including Petersburg, translated into several languages and reached the best sellers list in England. She leads writing retreats for women and workshops in this country and abroad. Her websites are: thefictionwritersjourney.com thefictionwritersjourney.com and awritersretreat.com awritersretreat.com

Article Marketing Service - Article Marketing Service Basics

An article marketing service utilizes search engine optimization to place their clients’ articles within the first few entries of specific search engine results. The highlighted text in the body of an article on the Internet are products of an article marketing service. The term ‘article marketing service,’ when broken down to its essential elements makes sense in an exciting new way for a small business on the Internet, struggling for hits. The use of an article marketing service requires a minimal investment which will yield repeated results.

The important part of the combination of words ‘article marketing service’ is marketing service. The article is the bait, or the hook, containing links back (or backlinks) to the article marketing service’s client. The article marketing service is the medium between the company ‘fishing’ for hits on their site and the potential customers reading the article containing the backlinks. An efficient article marketing service can provide their client with the main staples in effective article marketing: submission of articles to multiple sites and quality articles that the average person will continue to read after the first sentence.

Outsourcing the work to an article marketing service not only saves time from having to compose an informative article, but also saves the time from having to submit and be accepted to sites that will publish the article. The effectiveness of an article marketing service will depend on the quality of writing produced and the popularity of the sites where the articles will be viewed.

ArticlesInMyInbox is the world’s premier original content marketing articles service provider and your unfair advantage in creating original articles,search engine optimized for top placement in Google, in order to secure the search engine daily visits to your website as being listed #1 in your niche for all of your niche’s most searched keyterms and phrases. Also, your customers will be pre-screened before coming to your website because they have just read an article that targets them to what you provide and have decided to click on the link in your resource box to take the next step. To make your next step the next level for your business by putting the professional team of writers at ArticlesInMyInbox to work for you, just send an email to mailto:support@articlesinmyinbox.com support@articlesinmyinbox.com

Talent or Toil

As in all endeavors, toil is necessary to succeed and more so in writing. Work or its habit is the mother of talent. A writer must labor over his craft until it becomes strength, and the only way the writer can develop this efficacy is by working at it, sitting at one’s desk or computer and writing.

Like any work, this requires the expenditure of time—time spent writing, time spent thinking, time spent practicing the craft of writing, and time spent deliberating about what to write and how to write it. All of this requires the habit of work, the usage of time, the routine of sitting at a desk or before a computer, and the effort of writing.

Procrastination, dawdling, delaying, and hesitating hide any talent that the writer possesses. Only by forcing oneself to write, and to write consistently, daily, will this talent develop and produce results. Of course, the amount of time spent at writing will depend on each person’s situation, desire, and goal. Learning how to use any talent that one possesses is where effort is controlled, where struggle has a purpose, and where determination to succeed is required.

Learning how to use the whole of one’s talent will result in great success and satisfaction. “Learning how to use the whole of one’s talent” is the difficult part, the part that requires a great deal of dedication, much thought and reflection, and the physical exertion of actually penning or typing the words on paper or screen. Sometimes even that can be a struggle.

Thought and reflection are two important essentials required of any writer—thought that comes from the very soul of the writer whether it is poetry or prose, reflection that develops that thinking. All writing comes from the deep within and embodies the essence of the person. Without that kind of attention, the writing is shallow and weak.

Once the thoughts are torn out and become tangible as words on the page, then it is the time to review, re-assess, and revise the ideas and polish them until they shine brightly and express truly and succinctly what the writer intended.

Thus, the labor of the writer’s craft requires three things: thought, labor, and revision.

Charles O. Goulet has a BA in English literature. He has published several books that are available at Amazon.com Amazon.com, Amazon.ca Amazon.ca and many other book stores.

Elizabethtown (2005) Deconstructed

From our deconstruction of hundreds of Hollywood blockbusters and sitcoms at www.managing-creativity.com/

[188 stages of the Hero's Journey you need to know about...]

Elizabethtown follows the Hero′s Journey template:

Fade In: starts strong (communicates salient information immediately): shoes recalled.

Introduce Hero (Drew Baylor) in his Ordinary World, which he is unwelcome in. Tangible representation of the Ordinary World (Ellen).

Foreshadow of the Journey: we meet Drew’s family around the table.

Back-story of Hero: Drew in the World of the Shoe.

Supernatural Aid pushes hero out of his Ordinary World (meeting with Phil).

Development of Inner Challenge: Drew’s suicide attempt in his apartment; what to do now that he is a failure.

Call to Adventure by the Herald (his sister): Drew’s Dad is dead.

Preparing to cross into the First Threshold with allies (sister and mother): in the airport.

First Threshold and meeting the Romantic Challenge: Drew meets Claire in the aircraft.

Allies encourage the journey: Claire draws a map.

References to the inner and outer challenge: Drew references that he was fired Claire realises Drew’s father is dead.

Back-story of the Outer Challenge: Drew when he was young and with his father. Reminder of the Inner Challenge: that he is a failure / lost $1b.

Magical gift: Claire gives Drew his wings, the directions and her number.

Physical Separation: exit 60-B.

Resistance to the Transformation: difficulty getting to Elizabethtown.

A New World: entering Elizabethtown.

Meeting the Mentor (Jesse, his cousin).

Mentor shows the hero around the World of the Transformation and the Creatures within: Jesse introduces Drew to everyone.

Polarization: they want a burial and Drew is thinking about cremation; he’s from “California.”

Meeting the Creatures of this World: the congregation.

Trial [passive]: Meeting his father lying in a coffin; lessons: “if you move around a little bit, you′ll see different aspects.” The word is “whimsical.”

Trial [passive]: Meeting the relatives and familiarising himself with the family.

Trial [proactive]; Drew saves Samson in the car.
Celebration at the passing of the trials: Drew is congratulated in the house.

Mentor’s challenge: Jesse admonished by his father “you can’t be buddies with your own son.”

References to the Outer Challenge Mentor’s back-story and capabilities: Lynard Skynard sequence.

Foreshadow of the break from the Old Self and preparing to Seize of the Sword: Drew calls everyone, including Claire.

Pulled Backwards to the Old Self and Forwards to the New Self: Heather, Ellen and Claire all on the phone simultaneously.

Break from the Old Self: Ellen says Goodbye.
Journey to the Sword: Drew and Claire on the phone.

Seizing the Sword: Drew wrests the Champagne from Chuck.

Rebirth through Death: Claire offers to “let Drew go.”

Reward: Claire and Drew meet by the Roadside.

Allies confront limitations: Hollie takes tap, comedy, cooking lessons etc. Claire doesn’t go to Hawaii.

Warnings about the Atonement: Hollie warns Drew about Bill Banyon.

Preparing for the Atonement: Buying the cremation vase.

Second Thoughts: Claire and Drew think about being just friends.

Atonement with the Father:: Drew confronts his uncle et al and makes a decision about the cremation.

Reference to the mentor’s challenge: Jesse is ignored and admonished.

Apotheosis: Rusty′s Learning to Listen video. Mentor’s challenge overcome: “thank you for taking an interest in Jesse.”

Ultimate Boon: “feels good doesn’t it. I can see Mitch now, so proud, in that blue suit.”

Refusal: Drew tries to stop the cremation.

Magic Flight: Drew prepares to leave.

Rescue from Without: Drew meets Claire and sleeps with her.

Crossing the Return Threshold; confronting and overcoming the
Inner Challenge: Drew chases Claire and tells her about his failure. She doesn’t care. References to the Outer and Romantic Challenges.

Master of the Two Worlds: Hollie wins over both sides of the family with her tap and comedy. Convergence aided by Mentor (Jesse’s tribute).

Tangible representation of the New Order: the burial to appease the Kentucky family.

Freedom to Live. Drew goes on the road trip with his father’s ashes [the trip they always meant to go on] and comes to terms with his death (conquest of the Outer Challenge). Finally seizes Claire (conquest of the Romantic Challenge).

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at managing-creativity.com/ managing-creativity.com/

New Technical Writer - Don’t Confuse Your Reader with Your Words

OVERVIEW

Stop confusing your Reader with the words you use. Your Reader is trying his/her best to understand how your product works without having to figure out your writing. Here are some writing guidelines to help you stop baffling your Reader.

SAME CONCEPT: SAME WORDS

User Documents are not meant to be entertaining. Do not try to be creative, especially by using synonyms for specific concepts in your product. When you talk about a topic use the exact same wording to describe (or name) the topic everywhere in your User Document.

For example, the “Same Concept: Same Words” guideline, says that if there is a control on your product called the “Activation Button,” then everywhere you talk about that button use the term “Activation Button.”

Don’t be “creative” and use words like “Activation Control” or “Start Control” to refer to the “Activation Button.” Using the different wordings forces your Reader to have to stop and think “Is this the same thing as ‘Activation Button’?”

DIFFERENT CONCEPTS: DIFFERENT WORDS

I bought something on the Internet that had a rebate available for it. When I ordered the product, I was given a “Tracking Number” to monitor the progress of my order. This is common for orders from large companies.

When I applied for the rebate, the rebate company used the same word, “Tracking Number,” but this time it meant “their rebate tracking number.” When their website asked for “tracking number” I entered the only one that I knew, the product ordering tracking number. I was wrong; the rebate number was a totally different thing.

The Rebate number is different from the order tracking number and should have a very different name from the order tracking number.

One might argue that “the rebate company is a separate company, and must handle rebates for all sorts of sellers.” Sure, but they can use a very specific name for their rebate tracking number. They can call it the “Rebate Identification Number.” That name would not be used by any selling company to track an order. The problem is solved. No User would confuse “Tracking Number” with “Rebate Identification Number.”

QUIZ

Given the information in the previous two sections of this Article, wouldn’t it be really silly if the rebate company originally called it the “Rebate Identification Number” and then unannounced switched to calling it the “Rebate ID”? Answer: Yes, it would be very silly. The change forces the Reader to have to ask, “Is this the same thing as the ‘Rebate Identification Number’?”

It’s not that your Reader is too stupid or lazy to figure out what you mean. It’s that your Reader has better things to do than to decipher your writing.

WORDS YOUR READER DOESN’T KNOW

Jargon is the shortcut language of any industry. Make sure that if you use jargon in your User Document, you explain what it means. If the writing project can afford the bit of time, I recommend that you include a glossary in your User Document. Define all the jargon, acronyms, and words that you might use in ways your Reader might not expect. A great example of the latter are “debit” and “credit.” The common understanding of these words is exactly opposite to those in the accounting (banking) profession.

TIP: Be suspicious of any words your spelling checker identifies. Ask yourself two questions when your spelling checker identifies a misspelled word:

* Did I really spell that word incorrectly?

* If it’s spelled correctly, am I certain that my Reader knows what the word (or acronym) means? If it’s not in the spelling checker’s dictionary it might not be in your Reader’s vocabulary.

DON′T BE AMBIGUOUS

I have a notebook computer running MS Windows XP. If I am using the Media Player and I press the keys to hibernate the computer (put it into an energy-saving sleep state), something warns me that hibernating will lose my place in the video. It then asks: “Do you want to continue? Yes/No.” Continue what?: Continue hibernating, or Continue watching the video? It would only take one or two more words to remove the ambiguity.

THE BOTTOM LINE

When you revise your writing, make sure that your Reader does not have to guess what a word might mean. If you mean the same thing as another concept, use the exact same name. If you mean something different, then use as different (unique) a name as you can. Define jargon, acronyms, and any unusually used words. Eliminate ambiguity.

Your reader is uncomfortable enough having to read your User Document, instead of using your product. Don’t make things worse by using wording that makes your Reader have to work out its meaning.

Barry Millman, Ph.D., has a Bachelor of Science in Electrical Engineering (1966, Carnegie Institute of Technology) and an M.Sc. and Ph.D. in Psychology (Human Information Processing, University of Calgary). He has been a consultant for over 25 years, an instructor, course developer, and award-winning speaker. For the past seven years he has been researching and creating resources to help organizations create great User Documents.

Visit: greatuserdocs.com/ greatuserdocs.com/ for resources to help you create the User Documents that your Product needs and your Users deserve.

Visit greatuserdocs.com/ReadingRoom.htm greatuserdocs.com/ReadingRoom.htm for more articles like this one.

« Previous Entries Next Entries »