Writing Inrochester

Link Development as it pertains to article writing is basically very simple. Since most article directories and submission services do not allow live hyper links within the content of the article your best linking comes in the author resource box.

Importance of Link Building - Search engines evaluate incoming links on various parameters to determine the value of each site linking to you. They evaluate the page rank of the linking website, the theme and relevance of the linking webpage to your theme, and page relevance based on keywords in the document and anchor text.

What does that mean to you?

There are four points of interest in the previous statement. Theme of the linking webpage,
relevance of the linking webpage to your theme, page relevance based on keywords in the document, and anchor text. For the purpose of this article I will use my Outdoor Article Directory as an example.

Theme of the linking webpage

The basic theme of the Outdoor Article Directory is obvious but what is more important is the theme of the linking page, the actual article itself. This theme takes into account the whole package; Title, Article, Resource box, Keywords.

Relevance of the linking webpage to your theme

First, try to choose the best “anchor text” and “landing Page” in the authors resource box. Don’t write an article promoting “Hiking the Appalachia Mountains” then link to the Home Page of the America Backpacking Journal website. It would be much better to link to a page within that website that is about the Appalachia Mountains. The key is “relevance of the linking webpage to your theme”

Keywords in the document and anchor text

As stated above, page relevance based on keywords in the document and anchor text are of the greatest importance. Here is an example of a good “anchor text” link in your article.

Example: Within your article, you link the word “hiking staff” to an article that you wrote about selecting a hiking staff. This is a good example of an anchored text link vs. linking the same text to your home page as it doesn’t really add any value.

For your second link in the resource box try sending the reader to a special landing page for your mailing list. Use your best keyword phrase such as . .

Sign up for our “America Backpacking Journal Newsletter” and receive a free ebook on Hiking Trails in America . . .

“America Backpacking Journal Newsletter” would be your anchor text. NOW, create a special landing page with a paragraph mimicking your article theme with the keywords Backpacking newsletter and Hiking Trails in America and you have a relevant anchor text with a truly relevant landing page, Great spider Food!

Importance of the Article Summary

This section is often over looked by many authors who get in a hurry to post there articles. Instead of just cut/paste a snippet of the article why not create a few keyword rich sentences that are relevant to hook the reader and the spiders. Since the summary appears only on the category pages and must compete with the other articles in that category, it only makes sense to make the title and summary the best they can be.

Lastly! But of great importance. Don′t forget to list as many quality keywords as possible From the Article to list in the “Keyword section″ of the article submission form. These words are usually inserted into the Meta Keyword Tag automatically when the article is displayed. These are the keywords the Spiders are feed, so pick good ones.

In conclusion, it is important to put as much thought as possible into your articles. From the article Title and article Summary to the Author Resource box and Keywords. Using as many keywords and keyword phrases as possible WITHOUT making it feel unnatural.

Don’t make the mistake of throwing together an article and slapping on a resource box and expect the search engines to treat it as relevant. Search spiders are smarter than you think

Michael Klasno was born and raised in southern California and is an expert freshwater and saltwater float tube and kayak fisherman. Michael is Editor of the outdoorarticledirectory.com outdoorarticledirectory.com The OAD features articles and equipment reviews written by top Hunting, Fishing and Extreme Sport Experts. To Sign-up for The OAD Outdoorsman! - The Outdoor Enthusiast Newsletter please visit outdoorarticledirectory.com/newstuff outdoorarticledirectory.com/newstuff

The Hero’s Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE HERO’S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

d) Gives you a universal structural template upon which you can superimpose your situational story. This is why stories such as Alien (1979), Gladiator (2000), Midnight Cowboy (1969), American Beauty (1999), The Graduate (1967) and many others (all deconstructed at the URL below) appear to be different but are all constructed, almost sequence by sequence, in the same way.

and more…

*****Using Magical Gifts*****

With the giving of Magical Gifts (that will aid the Hero’s Journey and help overcome obstacles) comes instruction in their use. In Straw Dogs (1971), Norman tells David to break the gun.

Learn more…

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero’s Journey and other story structure templates can be found at clickok.co.uk/ clickok.co.uk

The Managing Creativity and Innovation MBA dissertation, DIY creativity Audit, Powerpoint presentation and Good Idea generator software can be found at managing-creativity.com/ managing-creativity.com

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made, the author’s name is retained and the link to our site URL remains active.

Writing articles and publishing them to online directories is fun, but if you want to make money out of them it is important to get you the necessary traffic. The most effective way to get traffic to your online articles is to have them listed high in the Google search engines for some popular keywords. In this article I will explain some valuable methods you can use to improve your article SEO or search engine ranking.

The most important tip is to write quality articles. Write articles that people find interesting and that will help them to improve their life in some way. This can be by teaching them how to do things more efficient of just make your reader laugh.

An article with high quality content will then be linked to either when someone copy the article to publish it on their own website, or when a webmaster link to it simply to show it to her readers or to discuss its content. Links are one of the most important factors in getting your article to rank high.

As a supplement to getting natural links from other webmasters and websites you should also go out to make links to your own articles. If you own you own website or blog and the theme of it is related to your article, then post a link you your article from those. You can also use other resources like social bookmarking pages, link directories, do link exchanges with other and so on.

When you are building links to your articles it is always helpful to have the words in the link text similar to the words you want to rank for. If you want to rank for “left handed baseball gloves” have your incoming links from pages that talks about baseball and link texts that says “baseball gloves for left handed”, “left handed baseball gloves”, “gloves for left handed baseball players” etc.. It is important to use a variety of keywords to let the links look more natural.

If you want to learn more about driving visitors to your articles, as well as secrets on how to make money from them visit:

There are many stages that the earth has gone through but ultimately, except for plastic nothing much new has happened since moveable type and the first lithiograph.

Before books had been copied by hand. And while someone these days may say that books are in the background next to Survivor or the newest kind of gadget and ultimately minimized, most who love books would disagree. A book doesn’t need a computer to read, although you can. A book doesn’t need a certain situation. It just packs and goes.

So for the first time author who knows how much people love books, the first months can be incredibly frustrating. You have a book. You are published. Look, there it is. Watch me flip the pages. It is a whole part of the person who wrote it and yet open to enjoyment and interpretation by all who read it. So what now?

Most sit back and wait to see what the publishing company does with it and many fall into despair. The publishing company doesn’t go out on tour, the author does, if they had money which they usually don’t. So that begs the question, what now?

Start small until you get your feet suitably wet that you are a professional author, used to the way things are.

Buy up fifty to one hundred of your books and throw yourself a party. If you are not too much in love with throwing it yourself, consider talking a friend into doing it. Have these books available to buy and make it a big deal. Buy a cake. Put your face on it or hang a big glossy of your book. Watch the support. As an author, you will find that you get at least a 25 percent discount. One of our authors at Stargazer Press figures that any book she sells is better than one that wasn′t sold because it encourages reading.

If you tell fifty of your closest friends to buy your book online, you′ll be waiting awhile. Whereas if you personally sell them the books, they will all know what you wrote.

Next go to a local organization. Oh, something that needs a little money. You know the kind. Even if it is a thrift shop organization, then it’s totally worth it. Suggest they host an event. Promise to give them ten percent of the proceeds. Order more books. 50 to a hundred more. Arm yourself with change and again, have a glorious poster of your book. Chances are the organization will publicize it to their membership.

At this point, you should have already sold one hundred books. Most publishing companies take the risk of 2,000 books on you. This is pretty good. They’ve already sold one hundred copies!

OK, now you′re getting a bit used to being the center of attention and that’s great because you need that. Then, you learn how to work the phone. Call an independent bookstore in the area, the kind that hardly anybody goes to but the ones that do love the bookstore. Have them order in their own copies. That part is easy. Great, now learn how to write a press release and blast it off to the newspaper and radio about your upcoming book signing. Fantastic. Oh yeah, please follow it up with a brief call to the editor, and ask them to include it in Briefs at least. Sell more books.

If your book is targeted at a certain age group, book yourself into a school next. Order copies in advance so they are readily available and sell them too. If your book is not suitable for an elementary school, go be present at a high school. Do a little spiel about being a writer. If the students have been told in advance that they can buy a book if they want, great. The average of authors who sell their books at a school is around 20 to 30. In a lot of cases, teachers buy copies if their students appear interested.

OK, now what? Contact the local library and offer to do a book signing there. The trick with talking to anybody who is a public entity like a library or school is the sincere offer to donate a percentage of sales. This can even be one dollar a book! If the library doesn’t want to hold one, contact the friends of the library who typically have a gift shop to make money for the library.

Initially, you don′t have to stray that far away. Truly. You could stay within your own area but as you get better at being places, great.

I’d like you to also consider doing a charity event at a cafe. This gives you exposure to people who actually have money for a cup of coffee. But I would also not spend my time putting on writer events in the hopes of selling books unless you make a copy of your book part of the seminar package.

What ends up happening if you stick to a modest plan like this where you pop up in bazaars or festivals or bookstores or cafes or libraries is that people in your area get to know your name. And looking at the law of averages, consider the reality that 2,000 books really isn’t that much. You want to have your publishing company run out of books. As a first time writer, you are in your entry level job. If they never run out of books, why on earth would they publish you again?

Performance in this case does actually matter and though this does mean buying the books in chunks to have available at various events, it is no different than the publishing company doing it themselves.

Book sellers don’t sell books as much as authors sell books or people sell books. That part will never change and it is a lot of work but totally worth it.

Robyn Whyte is the CEO of Stargazer Press, a fine retailer of books and educational programs. Visit us at stargazerpress.com stargazerpress.com

I have been asked many times, why certain people develop a stutter. I personally believe there are many reasons and this article describes some of them and gives examples of why certain people of whom I have met via my occupation, started to stutter.

I myself had the speech impediment, known as a stutter for eighteen years, it started to ruin my life from the age of four. After successfully overcoming the stutter at the age of twenty-two, I now as a career help other people to achieve fluency. As you can imagine, I have therefore met and helped many people who stutter, and always ask them, how and why in their opinion their stutter started.

Quite a few people are not sure, however other people state the following reasons:

It was triggered after a traumatic event

It runs in the family

They copied a friend at school who had a stutter and then it stuck with them

An over aggressive relative

Because they were left handed!

A couple of years ago, I had a female client who told me about how she had developed a stutter. She was able to talk fluently until the age of twenty-four. She then fell pregnant for the first time, and was very excited about the prospect of becoming a mum.

She was apprehensive about the birth and her friends had been winding her up by telling her how painful the experience is. She knew that they were only teasing and tried to ignore their comments.

The day of the birth arrived and unfortunately the delivery was particulary difficult and very painful. This really shocked and traumatised her, she had never imagined that it could have been that bad. After the birth of the baby, who was a healthy boy, she developed a stutter.

Not all people who stutter have it from an early age, another one of my clients was fluent until the age of nineteen. At this age he had a car crash and this was the trigger for him to start stuttering.

Stephen Hill helps people who stutter to achieve fluency. He has a number of websites including:

stuttering-help.co.uk stuttering-help.co.uk

stammering-stuttering.co.uk stammering-stuttering.co.uk

stutter-cure.com stutter-cure.com

1. Is the speaker’s topic right for my audience?

2. Does the speaker have verifiable references?

3. Does the speaker have audio and/or video demonstration materials? These materials should show you what the speaker is like in front of an audience. Caution: Don’t get hung up on the topical information on the demo tape. Remember that you are looking to see how the speaker or trainer works at the front of the room.

4. Does the speaker customize? To what level?

5. Is the speaker entertaining as well as informative?

6. Does the speaker do thorough pre- program research? Will the speaker be interviewing employees or members of the organization, or obtaining information about the organization and industry to prepare for the presentation?

7. Does the speaker provide handout masters and/or finished handouts? Often your organization’s name, logo, and particulars can be incorporated in the handout.

8. Does the speaker involve the audience? Depending on the type of presentation (is this a lecture or a training workshop?), the speaker should speak directly to the audience, andencourage questions.

9. Does the speaker use only clean and appropriate humor? Off-color, racial, ethnic, gender, or even slightly blue jokes or comments can turn your audience off in a heartbeat. Ask the speaker’s references about this.

10. Does the speaker accommodate hearing and sight impaired audience members (i.e., Handouts in Braille, audio tapes, etc.)?

11. Is the speaker accessible to all attendees before and after the event? Make sure the speaker is willing to arrive early and stay for a while after the event. The audience will want to shake hands, ask questions, get autographs, and ask about materials for sale. Tip: Always include a break after each speaker.

12. Does the speaker “hardsell″ products from the platform?

13. Is the speaker’s office responsive to requests for information? Will the speaker’s bureau help you get answers to all of your questions?

14. Is the speaker easy to get along with (Determined from references and personal conversations)? Does he or she make stringent demands? Is he or she willing to make last-minute adjustments?

15. What is the speaker’s fee?

16. Is the speaker’s fee negotiable? If yes, what do you have of value to give in return for a fee reduction? Possibilities might be a video tape master, list of attendees, testimonial letter, referrals, extra night accommodations, choice of time slot, choice of date, multiple performance contract, extra publicity, spouse airfare and meals, products, or services.

17. Does the speaker offer any discounts on his or her fee (For certain geographical areas, resorts, time of year, non -profit organization)?

18. Can the speaker fill more than one slot which will save money on hiring another speaker and paying additional travel costs?

19. What are the payment terms of the speaker’s contract? Typically, a 50 percent deposit is required to hold a speaker’s date.

20. Can you arrange to preview the speaker at nearby functions to get a clear picture of the speaker’s delivery, manner, language, and poise?

After all these questions have been answered to your satisfaction, the decision to hire or not should be much easier. Don’t settle for someone who makes you uncomfortable–it’s worth the time to do thorough research.

Copyright © 1998 - 2005 Advanced Public Speaking Institute

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book “Wake ‘em Up Business Presentations” and “Click: The Ultimate Guide to Electronic Marketing.” It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients’ needs. antion.com antion.com

Advanced Public Speaking Institute
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Contact: mailto:cmckinney@public-speaking.org cmckinney@public-speaking.org
GreatPublicSpeaking.com GreatPublicSpeaking.com

Visit our Blog at GreatPublicSpeaking.BlogSpot.com GreatPublicSpeaking.BlogSpot.com

As you can glean from my bio below I now spend about a third of my time presenting at conferences and doing workshops both at home and internationally.

I look forward to the experience of being able to be in front of a crowd as I feel that it actually brings the best out in me. I find it not only an enjoyable but an uplifting experience and I look forward to each opportunity to be in such a venue.

I must say however that it has not always been this way!

Let me recount a bit about my personal history and I think you’ll get the message.

As a young boy I was absolutely petrified of meeting strangers as well as talking with members of my own extended family. I would dread times when my parents would expect me to accompany them to family functions e.g. parties, weddings etc. I would try to find every excuse to stay home and hide away in my room.

As I grew up and had to go to school I struggled with anxiety that often bordered on panic. I recall many times at school when I would perspire profusely at the thought of answering a question in class. I felt like I stood out and felt a great sense of shame and embarrassment at any attention I would get.

Later on in my university years I recall feeling like I was in some way abnormal and different from others. I felt like I was defective or like something was wrong with me because of my debilitating social phobia and shyness.

I was so debilitated that I was determined to overcome it. So I decided to switch career paths from a seclusive life in engineering to medicine and then psychiatry. I felt that by going this route I would force myself to have to meet and talk with people. Additionally I felt that I might learn how to heal myself as well with the many therapeutic modalities I might learn.

I recall being drawn to hypnosis and hypnotherapy early in my life and was able to actually start practicing it when I got into psychiatry. I was also interested in various meditative practices. George Gurdjieff was an early eastern mystic whose work I drawn to early on.

I did a great deal of work on myself and found my way into a comfortable psychiatric practice.

Unfortunately, I realized that this practice was one that meant secluding myself in my room and not even looking at my patients as I did psychotherapy on the traditional couch. Interestingly I had unconsciously found a way to “hide” away in the presence of another person and that I still had a great deal of social anxiety.

This all came to a head about 6 years ago after I developed a new healing modality like nothing I’d ever seen before with the powerful ability to help me release this paralyzing veil from my life once and for all. I have written about this extensively in this ezine.

I have since helped hundreds of individuals release their social phobias in a very short time, sometimes in a single session.

As I’m sure you can imagine such a monumental shift usually means that one’s life choices will change dramatically.

Sometimes an individual is too afraid to have so much freedom of choice available to them and draws back into a life of hiding.

If you are the kind of person who is courageous and who does desire freedom then this story may be inspiring to you.

Dr. Nick Arrizza is trained in Chemical Engineering, Business Management & Leadership, Medicine and Psychiatry. He is an Energy Psychiatrist, Healer, Key Note Speaker,Editor of a New Ezine Called “Spirituality And Science” (which is requesting high quality article submissions) Author of “Esteem for the Self: A Manual for Personal Transformation″ (available in ebook format on his web site), Stress Management Coach, Peak Performance Coach & Energy Medicine Researcher, Specializes in Life and Executive Performance Coaching, is the Developer of a powerful new tool called the Mind Resonance Process(TM) that helps build physical, emotional, mental and spiritual well being by helping to permanently release negative beliefs, emotions, perceptions and memories. He holds live workshops, international telephone coaching sessions and international teleconference workshops on Physical. Emotional, Mental and Spiritual Well Being.

Web Site: telecoaching4u.com/IntroConsult.htm telecoaching4u.com/IntroConsult.htm

As an airline flight attendant you will be immersed into a new world of language that you cannot avoid or ignore. While the aviation language standard around the globe is English, it’s the English Phonetic Alphabet that is unavoidable to those that fly operationally.

While strange to some at first it will quickly become familiar to you when you are immersed into it as an airline flight attendant.

But why do airlines use this language? Simply the world is a small place when it comes to jet aircraft. In less than a day you can cross literally dozens of countries and all with local Pilots and Air traffic controllers that have accents that are native to their mother tongue.

To save confusion with accents and to have clarity and precision of identification over the airways around the world, the airline industry communicates with a system called the Phonetic alphabet. The Phonetic alphabet was developed during the mid 1900s so that soldiers of war could articulate messages over the radio to other soldiers in the heat of battle without misunderstanding due to poor reception and the noise of battle.

Basically the use of the Phonetic alphabet sounds a word that starts with the letter that you want to say. That way, letters like C and D although similar in letter sound, can be correctly identified. Charlie is very different to Delta for example. It is then just a matter of sounding out the letters or spelling of the word that you need to communicate.

Operationally, this is always used to identify aircraft and anything that needs certain understanding. As a Flight Attendant you will need to know the phonetic alphabet as you will use it and hear it used often while at work. You will quickly find that it creeps into your everyday language as a type of short hand to operational understanding with other crew members.

So what is the Phonetic alphabet used by the Airline industry?

A - Alpha, B - Bravo, C - Charlie, D - Delta, E - Echo, F - Foxtrot, G - Golf, H - Hotel, I - India, J - Juliet, K - Kilo, L - Lima, M - Mike, N - November, O - Oscar, P - Papa, Q - Quebec, R - Romeo, S - Sierra, T - Tango, U - Uniform, V - Victor, W - Whiskey, - X-ray, Y - Yankee, Z - Zulu

Simply print out the above and refer to when needed. With a little bit of practice you’ll learn the alphabet in no time. Then as a Flight Attendant you’ll easily apply the phonetic alphabet when and where needed automatically and almost without thought.

Numbers also have a pronunciation all of their own and further information on this is fully explained for Flight Attendants in How To Become a Flight Attendant available at FlightAttendantSecrets.com

E - Echo, N - November, J - Juliet, O - Oscar, Y - Yankee (Enjoy)

Tom Reincke has enjoyed an airline career for more than 16 years both domestically and internationally. Having been a Flight Attendant Cabin Manager for 7 years and a regular participant in Flight Attendant interviews, Tom has written a complete insiders guide to how to become a Flight Attendant which is available at: flightattendantsecrets.com flightattendantsecrets.com

Without a doubt Article Marketing is your best key to building online success.

But there′s a catch!

The great underground secret the pros don’t tell you about article writing is this…you have to be prolific. That’s a big word for so early in the day…so let’s say it another way: write lots of articles!

How many articles is lots?

Let me tell you a story about a young man who has had what I consider amazing success online.

Why is his success amazing?

I′ll tell you. Because it’s BELIEVABLE!

He didn′t just wake up one morning, join a program he stumbled across on Traffic Swarm and become wealthy overnight without lifting a finger. These programs really offend me if you don′t mind me having a rant here for a moment. A very small number of people get wealthy by luck, some get wealthy by inheritance (probably the biggest number)…but most of us have to work at it. And that’s why not many people actually get rich. It’s a part of the human condition to be lazy. So if you’re lazy you probably will never be wealthy.

Just a quick word on laziness. Sometimes laziness is just a symptom of not knowing exactly what we want.

See my article: “Motivation That Inspires - How Your Goals Will Put You On Auto-Pilot To Success” By Jim Keayes

So what did my friend do?

He chose a niche and started to write articles…not just one or two articles either. Some days he wrote 10 or 20. And he submitted his articles to only 5 or 6 of the big Article Directories. In his first month he had over 200 leads come in and he earned a little over $100…and it grew from there.

Today, a year into his program he has written over 1000 articles and is earning over $10,000 per month and growing. He has over 10 personally written “how-to″ products that he is marketing and his ideas are expanding every day. This is exponential growth and I am impressed!

Why am I impressed?

Because I can believe that we can do it too. It’s realistic. It’s steady growth…the payoff for focused commitment to his goal. He’s just an ordinary guy like you and me who has decided to do extraordinary things.

Now…it’s not as hard as it seems. My friend wanted to get off to a fast start when he was writing 10 or 20 articles a day because he knew that quantity was important. But you don′t need to do this many.

If you combine your article writing with Pay-per-click you could probably get away with one article per day.

Three articles per day will get you to the level of over a thousand articles published by the end of one year. If you publish in 6 article directories that’s over 6000 web pages devoted to “your articles″.

But that’s not all. Your articles will begin to be picked up by Ezines and Newsletters and published by them because they are always in need of content. And their readers will publish your articles in their publications and attribute them to you.

And it just grows and grows! The growth becomes exponential. The online industry calls it “going viral″.

Today when you Google my friends name you get over 150,000 hits. A year ago he was unknown!

As you get more practiced you will find you are writing your articles faster and can complete each article in 15 to 30 minutes. Let’s say it takes you 2 hours for the 3 articles to be fair and another hour to post them to the directories.

That’s still only 3 hours per day!

Would you be willing to do that for a shot at $100,000 per year within 12 months from now?

Keep on Winning

Regards

Jim

Do you want to learn how you can get off to a quick start in Internet Marketing? Then read my fast start guide “3 Surefire Ways to Make Money Online″.
Download it free here: homebasedbusinessontheweb.com/cap/ homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He coaches internationally in how to build successful Home Based Businesses Online.
You can visit his website at: homebasedbusinessontheweb.com/ homebasedbusinessontheweb.com/

I have become hooked on solving Sudoku puzzles. It started off by just experimenting with the puzzles, but then it grew.

As I found myself working more and more of these things, I told myself I could quit anytime I wanted to, but it was already too late.

Now I can’t go to sleep at night unless I have solved a Sudoku puzzle, and I can’t eat a meal if a puzzle book is sitting beside my plate.

What does my pitiful story have to do with writing how-to articles? Simply this. Sudoku books start you off on the “easy” level so you can build your confidence. You work a few of the puzzles at this level and you become more confident and move on to a harder level. But by the time you graduate to a higher level of difficulty, they are challenging without being so impossible that you lose hope.

In order to “hook” a reader into your how-to article, you must do the same thing. First you must convince your readers that they really can learn to do whatever it is you are attempting to teach them.

The reader must never lose hope that he or she can reach a level of competency as a result of your instruction. This is the promise you make to your reader, that you will see them through the learning process and they will come out the other side skillful.

People are reluctant to attempt to learn new things. They have felt the sting of failure before and it hurts. Before you can teach them in your how-to article, you must first remove their fear of failure and replace it with confidence that if they follow the steps you lay out for them, they will acquire a new skill.

Which is exactly how the Sudoku puzzle constructors got me hooked. They built my confidence up one step at a time. This is the promise you make with your reader, “follow me and when we get to the end of our journey, you will be the proud owner of new knowledge and a new ability.

But before you can teach your readers your how-to information, you must first sell them on the belief that they can do it.

COPYRIGHT(C) 2006, Charles Brown. All rights reserved.

Nothing drives more traffic to your website faster than online articles. Each article can create hundreds of inbound links pointing to your website. But what if you do not have the time or skill to write 10, 20, 50 or 100 articles on your own? Hire Platnum Member, Charles Brown, to ghost write your articles for you. Visit his site at dynamiccopywriting.blogspot.com dynamiccopywriting.blogspot.com or contact him at charbrow(at)gmail(dot)com.