Writing Inrochester

If you have an ad that just isn′t pulling as well as it ought to be (or if it’s not pulling at all), then here’s something you can do before you throw in the towel and move on to something else.

Look, if you know you′ve done all your homework with your ad — such as if you thoroughly researched your market, used proven direct response copywriting tactics and sent it to people you know are interested in what you′re selling — then chances are you simply need to take a step back and “reframe″ your pitch.

In other words, take what you have, throw it out and start over.

I know that sounds like a lot of work, but it’s not. Because you’ve already done the “hard” work of doing research. And usually, you will find you can still keep a lot of the “meat” of your ad in there, and it’s just a matter of changing the angle you’re writing from.

For example, if the ad is written as if it’s coming from “you”, you can change the point of view so it’s coming from someone else. (In other words, you write the ad, but have it read as if it’s coming from a satisfied customer or authority on whatever you’re selling.)

Or, as another example, if your ad is a pretty straight-forward pitch, you can “reframe” it so it starts out by telling your customers you want to give them a free gift (without even a hint you want to sell them something)…and then work into your pitch from there.

Or, you can start it out as a short quiz or test of their knowledge.

Really, the possibilities on this are endless. Those are just a few of the thousands of potential ways you can do this.

And this is where a good swipe file really comes in handy. Just go through it ad by ad, and start jotting down ideas. See all the different ways the ads in your file were started, their themes, their headlines, etc.

Eventually, you’ll see a good idea you can use for your struggling ad, then reframe it in a similar way, and test it again.

Yes, it’s “work.” But it’s not as much work as it seems. And if it breathes life into one of your dying ads and puts money in your pocket, it’ll be more than worth it.

Ben Settle is a direct response copywriter and author of “The Copywriter’s Cheat Sheet” — which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can

There was no danger of me seeing the audience. My eyes had glazed over from the tears welled up in them. The two spigots that I called underarms were dripping like a leaky faucet. Rivulets of water cascaded down the shirt now plastered to my sides. In a few moments I’d have to speak. Speak? My jaw muscles had chosen just this moment to go on strike. Nothing was going to move anytime soon, except for my bowels of course, which were planning a prison break. “Is this how it is just before the firing squad pulls their triggers?” I asked myself.

I survived and so will you.

If I can speak before an audience, then believe me, so can you. All it takes is some knowledge of your topic – which you DO have, don’t you? A bit of technique, which you’ll be getting some pointers on now. Some guided practice beforehand and you’ll do just fine. Here are eight tips for giving your first presentation before a live audience.

Preparing the presentation

1. Outline your main topic points

There should be 10 to 15 main points in your presentation which essentially define the content. Create three to five support statements which elaborate on or clarify the main points of each topic.

2. Create an audio-visual slide for each main point

Make a bullet point for each support statement as a key word or short phrase that can generate your thoughts in that area. Use a picture, graphic, photo or illustration with each main point if using Power Point or audio-visual slides. You can add color, audio, or a short video clip to the slide if using a multi-media presentation program like Power Point for your presentation.

3. Prepare a title and concluding slide which can include:

• Title of presentation

• Organization name

• Photo or graphic

• Presenter’s name and affiliation

• The date

Don’t make the opening title slide too crowded though. It should be pleasant to look at but informative. The concluding slide should also contain your contact information.

Practicing the presentation

4. Monitor your presentation time

Timing is critical so you should pay close attention to it. Here are some quick numbers to help guide you. At about one minute per support statement there are 3 to 5 minutes per main point Then 10 main points at five minutes each is 50 minutes, and adding in pauses, interruptions, questions, etc. will bring you to about a one hour presentation time. So 15 main points at five minutes each is one hour twenty five to one hour thirty minutes.

5. Do at least three complete practice run-throughs before P-day

Five practice run-throughs is better though, if possible. Practice presentation run-throughs can be done in a number of ways. Here are some commonly used ones:

• Reciting it off at your computer

• In front of a mirror

• Tape or video record yourself

You should always at least audio tape record yourself then review - yes, listen to or watch yourself doing the presentation. You’ll wince at the sound of your own voice on tape, but it closely approximates what you sound like to the audience. Get over the shock, then adjust whatever you need to in your presentation.

6. Do a full dress rehearsal a day or two before the big event

Physically and mentally prepare yourself; your mental attitude is extremely important. Be groomed to the point of being precise (Think of a bullfighter getting ready to face “El Toro” – and yes, there are lady bullfighters). Dress for success. You want to look and feel your best.

Presenting

7. Make final preparations

Check the equipment you’re using well before the presentation begins to avoid any nasty little surprises. Be sure to use equipment that is familiar to you or check it out thoroughly well in advance. Do tension-busting exercises, deep breathing, and mental relaxation techniques – whatever you’ve learned works for you. If you don’t know what works for you, find out NOW. Do not wait for later or later will come – after the presentation.

8. Relax, you’re on!

On the big day remember to keep a positive mental attitude. You may need it more than you know. Here are a couple of experienced speaker’s presentation tips that you should consider:

• Pick out three people in the audience (an attractive woman, a handsome guy, an interesting face, a family or friend look-alike) One should be to your left, one straight ahead, one to your right about a third of the way back from the front

• Look at (not stare) and talk to each person as you “talk” from left to center to right casually and slowly swinging your view from one person to the next. First from left to right, then back from right to left. Pause for a longer period while looking straight ahead. Few people are uncontrollably nervous when talking to only ONE person.

Not only did I survive my first presentation but went on to give dozens then scores more over the next few years. Remember these eight tips with proper preparation, practice and perseverance you too will speak with confidence. And one last thing: Be generous with the antiperspirant.

Prof Larry M. Lynch is a bi-lingual copywriter, expert author and photographer specializing in business and education-related writing in South America. His work has appeared in Transitions Abroad, South American Explorer, Escape From America, Mexico News and Brazil magazines in print and online. He travels researching materials throughout Latin America and teaches at a university in Cali, Colombia. To get original, exclusive articles and content for your newsletter, blog or website contact him at: mailto:lynchlarrym@gmail.com lynchlarrym@gmail.com.

Article Writing Basics fro Beginners
Effectual article writing basics usually engross SEO Internet marketing tactics. SEO marketing facilitates Internet marketers to optimize their web pages to increase the chances of reaching top rank at Google and other major search engines.

Some of the top Internet marketing methods occupy keyword phrases, which is commonly structured in the article writing basics. The phrases help users find services and/or products easier, yet relevancy, quality and density is important to increase your chance at ranking at the top of Google and other major search engines.

Using SEO keyword density basics helps to drive traffic to your pages. Yet, keyword phrases of relevancy and quality is important, you also want to know where to place the keywords in your articles to optimize your web pages.
The phrases should be visible within the body of your pages and in your URL, Keyword and Description Tags, and Domain name, Title Tag, Links and your Alt Text.

Article writing basics are a common SEO strategy. Most Internet marketers focus on keyword density, which is ordinarily between 5 and 20 percent density. In addition, article writing basics involve relevancy, which is essential to reach the top ranks at the major search engines. Quality is also essential.
To effectively market your web page and reach the top search engines focus on your targeted audience, use quality keywords and be sure to focus on your density. Moreover, you want to make sure that you focus on informative details when writing article SEO basics.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

Its common knowledge that article marketing is a reliable way of generating free traffic but if you really want to take advantage of this opportunity you need to start writing as many articles as you can in the shortest possible timeframe, but how do you achieve this?

If you want to write multiple articles everyday you need to be able to quickly and easily research different topics using search engines to find relevant content that you can use to improve your knowledge of the subject matter and help you come up with ideas for new articles.

Its just a case of finding snippets of information from multiple sources and putting it all together so that you can write it using your own words and create a unique high quality article. It also helps if you already have some knowledge of the topic but its not absolutely necessary.

Here are the four simple steps that you need to complete:

1. The first step involves creating a list of topics for your articles and the easiest way to do this is to select multiple niche markets that you want to target. You will then need to find ten different article topics for each niche market that you choose so if you selected five niche markets you will need to come up with ten different article titles for each one.

2. The next step involves adding a few bullet points to each article which explain in more detail what the content will be about or what steps the reader will have to take to achieve a certain goal or complete a certain task. The bullet points can either be sub headings for different topics in the article or numbered steps that readers can easily follow.

3. The next step involves writing a few sentences for each bullet point and expanding further on what its about by providing instructions or descriptive information. Depending on what your article is about you may have to write more than a few sentences to get your point across and describe in more detail what you are trying to explain to each reader.

4. The last step involves finishing the article by writing an introduction which will also be used for the summary or teaser in some article directories that require it and a resource box which will be used at the bottom of the article to encourage readers to visit your website. Then you just need to check the spelling and read through it before you submit it to any article directories.

If you want your article to not only generate free traffic but also be used by list owners who will send it to their subscribers in their newsletter (which can give you an instant surge of traffic) you should aim to write at least 400 words. If you write under 300 words it will still generate free traffic from article directories but it will most likely not be used by list owners.

This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free marketingoasis.com internet marketing ezine packed with tips to help you succeed and increase your profits: marketingoasis.com MarketingOasis.com

You measure your website’s success in hits – how many people go and look at the site. There are several ways to get your link out to customers:

* List well in a search engine

* Advertise on search engines, other sites, or via Link Xchange or another ad-swapping service

* Get your URL in a news story online or offline

* Spam (very bad idea!)

* Legitimate emails

* Advertising in emailed newsletters

* Advertising in your bricks-and-mortar store or in fliers to your potential customers.

Most of these methods have a problem that make them either difficult, a bad idea, or expensive. Search engines take time to place well in, though this is the number one best way to drive traffic to you. Advertising online is expensive, and ad-swapping services drive minimal traffic to your site while forcing you to accept an ad on your own site. It’s really hard to get enough notice for the news to talk about you – even for a blogger to talk about you takes some work.

That, by the way, doesn’t mean that you shouldn’t send out press releases it just means you shouldn’t depend on your website making it into any stories on the basis of them, though it could happen.

Spam is how you lose your business; just don’t do it. Legitimate emailed advertisements entail purchasing the rights to a mailing list or becoming an affiliate with a larger site, something that will almost certainly cost you some money. Advertising in emailed newsletters or in your own store and town are the most cost effective and reliable of these methods, but they won’t reliably drive a large amount of traffic to your site. And you need a lot of traffic; few page views result in an actual purchase, depending on the industry as little as one in a hundred.

So what do you do?

Leveraging Article Directories

One great way of driving all kinds of traffic, including traffic you wouldn’t expect, to your site is to write excellent articles and post them to article directories, encouraging people to download and use them for free.

Yes, for free. Article directories are huge repositories online with thousands of articles on every conceivable niche market and large market, and they′ll accept articles from almost anyone who wants to donate one. Register, set up the byline you want to use and your URL, and your article goes up, free to the world to download.

But why would you want to give them away for free? Because with every download your URL and your name and often a short bio as well, are required to be set up along with the article in something called a “resource box.” This means that if a hundred webmasters download your article, you have just gotten a hundred free links to your website, many of them from sources you’d never have thought to ask prior to this. It also means that your name has just received the status of “recognized expert” to every person who thereafter reads your article on the other website. You give away free content, but you get real recognition and status in return.

It’s one of the best forms of free advertising you can find.

What If I Don’t Write?

Here’s the other secret: you don′t have to be a talented writer. You can hire a writer to create your articles for you, either to your specifications exactly or with general guidelines. You can even purchase articles from an article broker, getting content and/or keyword rich articles that you can share with other webmasters in exchange for a link to your site.

And another secret: if you include in the article title the keyword you’re trying to capture for your own search engine optimization purposes, you’ve just made that keyword more valuable to you. The search engine spiders seeing these link backs will apply every one of these keyword links to your website’s ranking. And when people search for that specific keyword, they′ll be that much more likely to pull you up in the top ten.

One more piece of advice: google yourself. If you see a lot of people out there with your name, you might want to use your middle name or even a nickname as your byline to avoid confusion. You don’t need someone else taking credit for your gurudom.

Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his

A great blurb can make the difference between a customer taking out his/her wallet to buy your book or putting the book back on the shelf. Great blurbs sell books.

But what is a blurb, exactly?

A blurb is the copy on the back cover of your book. After the cover, the blurb is the first thing a customer will check when considering to buy a book. It should hook, intrigue and grab the reader right away.

“Book blurbs are eye candy to the consumer,” says publicist Penny Sansevieri, founder of Author Marketing Experts.

Not only to customers. A great blurb can help you find a publisher or an agent, too.

Last year I sent dozens of query letters in my search for an agent. As you probably know, most query letters are composed of a blurb of the book (the hook), some info about the book (genre, word count, etc), and a short author bio or list of qualifications. The agents who responded said “No, thanks.” I’m not surprised. The blurb was as flat as a French crepe. One of these agents wrote to say she wasn’t particularly excited about my book, but asked if I had something else to show her. By this time I had improved my blurb and had a completely new version. I mentioned this to her and asked her to consider my edited blurb, which she did. Her response was “Well, I have to admit this is a pretty convincing blurb.” She requested the first three chapters. To make a long story short, she took me in based on the strength of those three chapters. In this case, my blurb was the key factor in getting the agent’s attention.

This is the blurb I first included in my query letter:

Can a good man be persuaded into committing murder and still retain his goodness?

Lullaby is about the restless soul of an aborted infant who, in order to become powerful enough to be reborn, must tempt humans into committing evil acts. Having temporarily acquired the form of a beautiful woman, this being plays mind games with the protagonist, bringing back memories of his tragic childhood. As deeply buried feelings of hate and revenge spring to the surface, the protagonist must struggle with his conscience to do the right thing. But will he, when his own ideas about justice and the higher good tell him it is right to kill?

Now compare it to the second one which got the agent’s attention:

At a trendy Turkish tavern one Friday night, astrophysicist Gabriel Diaz meets a mysterious young woman. Captivated out of his senses by her physical perfection as well as her views on good and evil, he spends the next several days with her. After a while, however, he begins to notice a strangeness in her—her skin’s abnormally high temperature, her obsession with milk products, her child-like and bizarre behavior as she seems to take pleasure in toying with his conscience.

The young woman, Kamilah, invites him to Rize, Turkey, where she claims her family owns a cottage in the woods. In spite of his heavy workload and the disturbing visions and nightmares about his sister’s baby that is due to be born soon, Gabriel agrees to go with her.

But nothing, not even the stunning beauty of the Black Sea, can disguise the horror of her nature. In a place where death dwells and illusion and reality seem as one, Gabriel must now come to terms with his own demons in order to save his sister’s unborn child, and ultimately, his own soul…

Here are some guidelines to help you create great blurbs:

*Keep it short (100-250 words). The aim is to convey what makes the book unique in a small amount of space.

*In it set the mood, the scene, and the conflict or enigma.

*It should have mounting tension. The beginning should have a “hint” of the conflict or threat, yet remain pretty innocuous (look at my blurb number two: boy meets girl in a tavern). By the end of the blurb, the conflict or threat should be imminent (protagonist must save his sister’s unborn child and his own soul).

*Think of the best angle to approach your story. Both of my blurbs describe what happens in my novel, yet the second one sounds much more exciting.

*As with a good book review, never put “spoilers” in the blurb. You can do this in a book summary or synopsis, but never in a blurb. (Look again at my blurb number one. In it I make the big mistake of revealing the nature of my “evil” female protagonist—she is the soul of an aborted infant. In blurb number two, you suspect there’s something wrong with her, but you don’t know what. You’re left wondering).

*Think about what makes your book different.

*Question marks can be used to leave the reader intrigued.

*Often ellipsis are used at the end to leave reader asking questions.

*Keep adverbs and adjectives to a minimum and use action verbs.

*Needless to say, make sure there are no spelling or grammatical errors.

*If your book is non-fiction, does it have special features like pictures or diagrams? What is the aim of the book? What are you trying to accomplish? Does it teach anything? How is this book different from others in the field?

*Remember that blurbs are not summaries! Don’t tell the whole story—only the exciting part of it so that the reader will want to know more.

*Don’t exaggerate or sugar coat it. Be professional.

*Study the blurbs from your book shelves, paying special attention to their style, language, and content.

*Write and rewrite, rewrite, rewrite. Then show it to people who can offer honest feedback.

One last tip:

Do you know that powerful, dramatic voice that you hear in the cinemas during movie trailers? That alluring voice, often exaggerated, that describes the movies? Well, read your own blurb with this voice in your mind, matching its tone and pitch. You’ll be surprised to find out how much that helps!

Mayra Calvani is an author and book reviewer. Visit her website and subscribe to her free monthly newsletter, THE FOUNTAIN PEN, at mayracalvani.com mayracalvani.com

These days it’s no longer a matter of whether an author should promote their work, but how strategically they should go about it. The unfortunate truth is that writers often fail to promote their works heavily enough. However is clearly evident that the author’s extra efforts make all the difference between a piece becoming a long-lived seller or being an out right proverbial flop.

So, what should one do to make sure this doesn’t occur? Consider your target audience!Presumably, your work is aimed at a particular market or markets. Perhaps it is nutrition, parenting, health, travel, mystery fans, or nature. The first thing you should do is to track down the magazines that are read by the people who will be reading your book. But before sending a press release to the publication, take time out to find the editor who reviews books or who covers the subject that you′ve written about. Here are some ways to self-promote your book: Create Your Website/Publish a snippet on an Article Directory Arranging for an Author Interview Trade Shows Email Newsletters Magazine Articles A large part of promoting your book is promoting yourself and making sure your name is recognizable to your target audience. While you may not reach cult status, you can go a long way to establish yourself as an expert on your subject matter by becoming heavily involved in the community for which you write. To Brand yourself and your work do the following:

Create Your Website/Publish a snippet on an Article Directory Websites have become crucial marketing tools for authors and are a great calling card. Create a website that provides value to your audience and lets them get to know you and your work. Give people extra tips and tricks they won’t find in the book, update any outdated information and provide news and reviews of your books and news that you know of in the community. If you are really ambitious you can create your own community around your website. Put the word out there – make sure you create plenty of awareness in the places that matter. One sure fire effective way of doing this is to submit/publish a snippet of your work to an online pushword.com/” target=”_blank article directory, much like this one. Not only will a site like www.PushWord.com allow you to get your work out there for free, but it will also provide you with massive audience exposure, which is just what you will need to make your work a success.

Arranging for an Author Interview Many publishers have done marketing studies showing that authors who provide comments on their books or participates in author interviews on the online bookstores sell more books online. This is a no-brainer as it doesn’t take much of your time and is perceived as an added value for your reader. Large websites, such as Borders.com, make a practice of interviewing authors. Trade Shows Trade Shows are a fantastic place to promote your book. Every attendee and speaker is a possible book-buyer. Try to arrange with your publisher to do a book signing either at their booth or at the trade show bookstore. Many authors sell thousands of their books at a single trade show. If you can find a chance to speak at a trade show or are invited to speak on one of the panels, the best bet to opt for. Aside from being great book publicity, it’s another way to get your name out there in the community. Email Newsletters Email newsletters are a great direct marketing tool. Though a lot of work, if done right they can lead to huge name recognition and royalty checks from book sales. Several authors have had tremendous success with their email newsletters to the tune of thousands of subscribers. A good example is the Kabalarian Philosophy Electronic Newsletter. Magazine Articles Article bylines have long been good book promoters. Research the major trade journals on your subject matter both in print and online and pitch article ideas tangential to your book topic.

Also, you should consider writing for some major websites that serve your topic area. You can often attach excerpts from your books (ask your publisher for permission) to contribute to popular sites, which promotes your book at the same time. pushword.com/” target=”_blank www.PushWord.com is a fantastic example of this.

Last but not the least, become a bit philanthropic and with a large heart give away your books for free among critics, friends and family. Also add your website URL in all your outgoing e-mails and correspondence. More mails obviously mean more views for your book!

Sean Lakers - has been working as an independent author promotions agent since the early ninties. He has taken hundreds of books to the next level marketing wise. Be sure that the best seller your currently reading was consulted through Sean Lakers

[Disclosure: I went into

This Politically Correct stuff is just going too far. I never did like the concept of anyone being treated with kid gloves just because they were…whatever. That seems to me to only accentuate the differences that are trying to be eliminated, and awfully condescending. Most people don’t need laws or rules or oaths to be decent human beings. I am going to narrow this whole PC fiasco down to the subject of critiquing.

In the olden days before Politically Correct was born, writers understood the difference between constructive criticism and a negative, personal flame. They knew what they were going to get when they asked for a critique, and used what they could to improve their work. Or they ignored it. It certainly was not a crime for a reviewer to point out an area that wasn’t working for them.

In today’s world if you give a critique, there will be more than one person protesting the reviewer, and reminding them of the old adage, “If you can’t say it nice, don’t say anything at all.” This charge is not always led by the writer. It’s often led by a PC observer who has not read the work and doesn’t intend to nor cares if the criticism hit its mark and is valid. They are only concerned with the feelings of a writer, and it being posted on a public forum.

If a writer intends to share his work by publishing it, even if it’s an online writer’s group, they are opening up their work to constructive criticism. It doesn’t matter if it’s a writing to release their pent-up emotions or just for fun. If it’s posted publicly, they are publicly asking for opinions. What they do with those opinions is their business. But, no one has the right to insist that all feedback be praise. Nor do they have the right to restrict the public comments to those that rave and praise.

If they truly don’t want critiques or low rates, all they have to do is post an author’s note at the top of the page stating this. Tell the readers it’s a personal piece and they aren’t looking for reviews. They can still receive readers and stars. Readers should respect their requests and not critique the piece! Read, Comment and Rate is okay.

Keeping constructive reviews private robs the members who view the public review page of the opportunity to learn and grow.

It keeps those members who do want constructive feedback from receiving it because…

these PC advocators are very good at discouraging the reviewers who want to help.

Imagine, a writing site where constructive reviews are not encouraged.

Catering to a small group who complains of constructive feedback is done to the detriment of those who hope to publish someday. Anyone who writes merely to bask in the warmth of praise isn′t interested in publishing in the same way. He is a dabbler. He doesn′t want or need critiques. Some don′t, and that’s okay. But, they really should say so.

They should not set the standard for those who are ready and willing to work hard. A writer wants to tell the best story he’s capable of telling. He’s willing to put in the hard work, and he will at least try to accept ‘negative’ constructive feedback. He might cry and hit the wall, but he always comes back. He isn’t destroyed by one or two critiques. A real writer knows the difference between a personal flame and a constructive critique.

If a writer has the nerve to post and share his work in a public forum, he has the nerve to receive criticism without falling apart. We should be giving him the right tools to strengthen his writing, which will strengthen his confidence, instead of assuring him his work is already perfect and he doesn’t need to listen to those mean ol’ reviewers.

By giving only Politically Correct reviews, we’re keeping them down where they will never learn and improve. That’s not politically correct, in my opinion.

Now tell me, is that nice?

Harriet is an author on Writing.Com/ Writing.Com
which is a site for Writing.Com/ Creative Writing.Her portfolio can be found at Writing.Com/authors/storytime Writing.Com/authors/storytime so stop by and read for a while. She specializes in reading and reviewing new writers.

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.

Understanding this template is a priority for story or screenwriters.

There is only one story.

The Hero’s Journey:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharsis).

d) Gives you a universal structural template upon which you can superimpose your situational story.

and more…

THE HERO’S ANCESTORS

The Hero is often dislocated from his or her roots and further, it is not uncommon that the Hero’s Ancestors had supernatural abilities of some sort. This is seen everywhere (Jesus and Moses; Harry Potter is the son of great wizards; Luke Skywalker is the son of a great Jedi Knight).

There are a number of reasons why the Hero’s Ancestry is critical to character development, both in modern and antiquated Hero archetypes:

a) No mere mortal can be a Hero; this detail differentiates the Hero from other men.

b) A period of obscurity is required.

c) An extraordinary capacity is required to survive such an experience.

d) The experience reveals the Hero’s True Character.

Learn more…

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero’s Journey and other story structure templates can be found at clickok.co.uk/ clickok.co.uk

The Managing Creativity and Innovation MBA dissertation, DIY creativity Audit, Powerpoint presentation and Good Idea generator software can be found at managing-creativity.com/ managing-creativity.com

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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