Writing Inrochester

Your website looks great; your baby products are simply adorable and they’re priced right for the value. Yet you could still use a little more business, right? More and more business owners are using articles to market their web sites.

Do you have a newsletter or blog? If not, you should – and then you should use articles to promote your website and your baby products. Articles are a great tool to remind past, present, and future customers about your products or services.

There are a number of ways to let the articles work for you. Share your knowledge as it relates to baby safety and making life simpler for parents. Present yourself as the baby expert and link your website at the end of your articles.

Here are some topics to get your started – car seat safety, SIDS, comparison of baby bottle systems, making your own baby food, selecting a baby crib or a stroller, baby shower gift giving, necessities vs. wants, when Mom and Dad don’t agree on child rearing, how to handle a colicky baby, help for the older sibling or what about Fido the dog?

Your articles need to inform not sell. Of course ultimately you want to increase sales, but if your articles read like an ad, you’ll lose credibility immediately. Help the new parents and they will want to do business with you.

Many work-at-home-mom networks and forums have specific days when you can post articles and inspiration. An article informing parents on the importance of checking for recall information on baby products would certainly help promote you and your website.

Promote your articles where your target market hangs out. There is no shortage of SAHM and WAHM sites. Many would love to have your article content on their website. It is truly a win/win relationship.

Kelly McCausey is the host of Work at Home Moms Talk Radio and co-author of Easy Article Marketing. easyarticlemarketing.com easyarticlemarketing.com Learn how to promote your business and make more sales through articles.

Article marketing done right is funny. Not in the laugh out load way but more in the ‘hmmmmm′ way.

We write these articles and we forget (at least I do OR DID) that these articles are NOT being read from our first to our last.

Think about that for a second.

If you have made a true commitment to writing several articles a day or per week, then your mind is ‘adding them up’ and putting them into your own queue or line. We naturally process them in an additive format. As if you are ‘building’ or getting smarter from the work you accomplished even last week.

In fact, that’s just not the case.

Every article must be looked at as its own island. Nothing came before it nothing may follow. Because THAT′S HOW THE NEW READER reads your and my new article.

They don’t have the luxury of back-story. They don’t ‘hear’ how your articles now reflect some of the learning that you may have garnered having been a devoted reader of some of the authors in here.

And this is very important to remember, since it will re-adjust your expectations for every one of your pieces. Every day is new. Every reader is new.

But the BENEFITS of thinking this way will be invisible to you…but very very real. The benefit is that you are nurturing your audience. You are establishing your credibility and becoming THE SOURCE for them.

If every day you are writing CONTENT RICH articles about the ‘hazards to baby toys’ then guess what, when my wife gives birth to our fifth son (and she had damn well better NOT do that) then I go to YOU. And perhaps I buy an ebook from you or subscribe to your ezine or whatever. Point is I know where to go.

Why I love it so much is that it is entirely a supply and demand cafeteria in here.

When I’m hungry, I take my tray up and ask for some food. And I know EXACTLY who makes the mashed potatoes the way I like them…because I have tried EVERYONE.

Learn to see the immediate and the LONG TERM advantages of article marketing even though your articles are not entire additive…and your mindset will treat each day as brand new opportunity to have someone return for another helping of your mashed potatoes.

To learn exactly how you can use your writing talents to earn a substantial living through become-a-copywriter.com/articlemarketing.html article marketing, or to learn specifically how to break into advertising and
become a copywriter, visit Mr. Browne’s new site WWW.BECOME-A-COPYWRITER.COM www.become-a-copywriter.com

Mr. Browne can be reached at mailto:kb62591b@yahoo.com kb62591b@yahoo.com.

The main point to keep in mind while writing a Press Release is to keep it serious and catchy both at the same time. Your release needs to grab attention in order to ensure that the news is sold. Also it needs to be journalistic in its approach so that it is taken seriously. It’s a tough but necessary conjunction and a strict balance needs to be struck in order to obtain success.

There is really no fool proof plan, but here are a few tips to go about the task.

1. Keep the title short, maximum 10 words. That way it will both catch the eye and be breezy.

2. Include a brief and captivating summary in the headline.

3. Pack your punch in the opening paragraph, this is really your ticket to a good review so give it everything you have got. This is where your readers (and the editor who will rate you) will decide whether they want to continue to read your release or not, so don’t let them slide through your hands.

However, remember not to overdo it. Every reader can tell when the writer is overdoing himself/herself just to get attention. It’s a practiced flair you’ll take time to master but the sooner you know it the better.

Remember your introductory paragraph is your hook so swing it nicely so that it grips the reader firmly. Once the hook sinks in the rest is easy. Do remember to keep your flow, the more you slacken the more your chances of losing your audience.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

Article marketing is one of the greatest things you can do to drive niche traffic to your web site. Even if your articles are read by general readers, the only ones that tend to visit your web site are those who specifically have an interest in reading more on your niche topic.

That is pretty powerful. That means you do not need to focus on converting all your visitors to believers in your niche when they first get there – they already are, which means that you can immediately get to work on the task of converting visitors into buyers or subscribers.

1) I like the fact that article marketing brings those niche readers to my web site, and the thing I like about niche readers is that they tend to be better buyers than someone who only has a general interest in your topic.

2) Article marketing bridges the gap the sterile internet creates between you and your visitor. You see, when someone reads your article, by the time the click through to your link, they have already developed some trust in you. They like you. And they trust you. And again, instead of working to instill trust in you by your visitors, you can instead focus on converting them to subscribers or buyers.

Article marketing also gives you a platform on which to become an expert. People read multiple articles and naturally assume that you are an expert in your field. And the bottom line is, according to my thoughts, if you are writing 10-20 articles per day, even if you are not an expert when you begin, you will become an expert quickly enough, just doing the research and answering questions.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

Technology keeps churning out innovations that promise to change, improve, or make our life easier. One of these revolutionary and ambitious technologies pledges to change the way we write English, whether or not we’re native English speakers.

Since the first word possessors surfaced a few decades ago, developments in the field of English grammar software have taken up the ambitious challenge of transforming our English writing into correct and rich by using advanced Natural Language Processing.

How Does it Work?

Most professional grammar processing solutions rely on a smart English analyzing engine which is constantly fed with a massive quantity of accurate words, sentences, and phrases―simulating the human mind―and eventually rolling out an updated online grammar dictionary that compares the user’s existing written text with the analyzed results, suggesting corrections.

Top Benefits

(1) Upgrades English writing - professional and accurate.

(2) Saves proofreading time and most importantly, embarrassing grammar or spelling errors.

(3) Improves overall English writing skills.

Choosing the Right English Grammar Software

Many English writing solutions are available today; however, several key issues must be carefully examined when choosing your solution. Make sure the solution you choose:

(1) Is based on a smart, auto-updated online grammar dictionary.

(2) Supports any text-based applications.

(3) Provides an intuitive user interface and includes the following features: proofreading, automatic punctuation check, online spell check, online synonyms dictionary and text enrichment.

(4) Provides you with ready-made templates for various purposes, such as business correspondence, thank you notes, and memos.

(5) Includes translation features that enable instantaneous translation of any given text.

Learn more about english-writing-solutions.com english-writing-solutions.com
© 2007 Gill Lavi. All Rights Reserved.

Did you ever read one of those sales letters written by top marketers on the web, and immediately feel envious of their success? Do you ever wonder why the Big League web marketers have that Copywriting Voodoo Magic… but your website seems to be cursed?

I have some sad news for you. If you’re not pulling in the cash that you well deserve for your talent; yes, there’s a good chance your website may indeed be doomed. Keep doing (or not doing) what you’re doing, and you can look forward to embarrassingly small sums of profit piddling in at a snail’s pace, for the rest of your life.

But I also have some happy news: the curse can be undone. You CAN turn your luck around, and start enjoying prosperity and abundance, selling like a champ, doing what you love.

So, how to lift the web copy curse, and majorly up your profit potential?

1. Call upon the forces of that old dynamic duo, Copywriting and Web Marketing

2. Kick up the audience collection and involvement process

3. Eradicate ALL traces of “modest, humble, mediocre, ho-hum and so-so” from your web materials and replace with “Killer Confidence” Copy that really gets things humming!

Copywriting and web marketing go hand in hand, working to bring you greater reader response and better sales conversion. Simply said, you cannot ever have one without the other and expect real results. Rub those two magic stones together, and surprise… the curse of the bad web copy is forever lifted.

Lift the curse!

Breathe new life into your web copy, and present your readers with a powerful emotional argument as to why your product or service is the answer to their every desire - the cure for what ails them, the satisfaction that eludes them, and the peace of mind to quell their fears. One you have the copywriting nabbed, you′re halfway there. The next necessary step is a web marketing campaign that stirs your audience to life and motivates them to take immediate action (ultimately, buy what you′re selling).

What’s web marketing? It’s the plan or strategy that you will use to motivate your readers to act now. Your marketing could be an event, a limited time only promotion, a contest, a sweepstakes giveaway, a “get it now” incentive. It could be something as big as inventing a new holiday, or as small as inviting fellow article marketers to join you for a blog carnival. Every marketing campaign requires timed information releases, pre-written materials, specific instructions that tell your readers what to do next… and small “rewards″ that will be the incentive for folks to keep following along.

Typical incentive rewards on the web:

1. free exposure (in the form of links, author spotlights or free classified ads)

2. price breaks (for members only, of course)

3. free information (perhaps an e-book download, original article or short tutorial)

Each time you promise and deliver one of these key incentives, you bind your readers closer to you, build confidence in your ability and establish trust in your business. From this transaction grows the potential for future sales. Again, the marketing is the “plan” that will become the catalyst for future success. And as we roll out the plan, we discover that copy and marketing are inextricably bound together… for if your copy lacks the punch and pizzazz that will have your readers catching “Me Too” Fever, you may as well quit trying to pull off the marketing!

Now, HOW are you going to ever kick off a web marketing campaign if you have no loyal readership? You can′t do it. That’s why the audience collection process is one of the first critical moves toward “big-time web marketer” fame.

Audience collection involves two actions: 1. bait, 2. capture. Gosh, that sounds so sneaky, but bait-and-capture is really just par for the marketing course. So put out the bait - start showing up in places where you know your target audience regularly checks in. For example, a web networking forum that you run yourself, or participate in regularly. A public posting area or classifieds site, an article or blog directory… these are all opportunities to cast your line so to speak, and be noticed by people who are primed for what you can offer them.

The “capture” (which is not a capture at all because it’s purely voluntary), involves suggesting that your reader sign up to be on your mailing list. Give them a reason: “We offer special price breaks to our exclusive list members.” Start passing out those incentive cards. You′ll be shocked at how many web surfers willingly trade you their email addresses in exchange for immediate gratification (say, an instant e-book download) or the promise of excitement and freebies to come.

Finally: kick the modesty habit. Your sales letter or promotional mailing is no place to tell your readers, “Golly, we′ve never done this before and we′ve only got a couple sign-ups so far, but we sure hope you participate…” Humility might work at the local church ladies′ luncheon, but not for your web marketing sales pitch. I mentioned Copywriting Voodoo Magic in the opening paragraph of this article? Learn how to pump up your energy levels and use your Superstar Marketer voice to communicate exactly why…

1. You’re THE BEST at what you do

2. This offer is like no other

3. The item in question will fulfill your greatest needs, wishes and desires

And don′t forget to tell your readers that…

1. Folks are flocking in droves and if you’re anybody, you should be, too

2. Hurry, time is of the essence and you won’t want to miss out!

Are you ready to start marketing like the pros?

Here are three tasks for you to complete RIGHT NOW to get the ball rolling:

1. Get an email management system and autoresponder (try KickstartCart.com or ConstantContact.com)

2. Review your web copy and replace EVERY instance of “wishy washy” with “wild and wonderful!”

3. Grab a pen and paper and WRITE DOWN THE EXACT PLANS for your next marketing campaign.

That’s all there is to it. Just those three easily-achieved goals for this week, and you′re off to a great running start. Think you′ve got what it takes to lift the curse and get your copy on par with the web’s top marketers? It’s going to take some work and possibly even some professional input… but you′re bright, motivated, and I know you can make it happen!

Copyright 2006 Dina Giolitto. All rights reserved.

Sign up for the wordfeeder.com/kickstart-signup-priority-1.htm Copywriting and Marketing Ezine from Dina at wordfeeder.com wordfeeder.com and learn to write search engine-friendly Web copy and market your Web based business for free.

Don’t miss Web Content Awareness Day 2007 - a month-long “information celebration” from Wordfeeder.com. Visit WebContentAwarenessDay.com WebContentAwarenessDay.com to learn more and sign up now.

Recently I’ve had a few writers seek me out for consultation because they were dealing with the fortunate mishap of having more than one agent interested in their work. That may sound fantastic if you haven’t been able to get anything other than single sheet rejections in your mailbox, but these writers found themselves feeling like the dog chasing cars who finally caught one! What to do now?

Below are a few points to consider, but note this: each one involves an evaluation of yourself and the agent. Ideally you’ll be asking yourself, “What do I want here?” and then “What does the agent offer?” You’ll see what I mean as we go on.

The Art of Communication

This first point is all about how the back-and-forth communications between you and your agent will happen. Will you mostly talk via email? Or telephone? How easy will it be to get your agent on the phone? Now, what do you want your communications with your agent to be like? A couple of the writers I spoke with weren’t happy with the agents who didn’t return their phone calls or answer their emails in a timely fashion. In fact, they got downright antsy about it and thought the agent had changed his or her mind about their project. Of course this wasn’t the case, but that didn’t stop the thought from driving the writers crazy anyway!

Still, it’s important to consider: are you the type of writer who requires a lot of attention? That’s not a bad thing, but it means you may want to think twice about choosing an agent with a large client base who is busy and can’t return calls or emails on the same day. A smaller firm with more personal attention would be the more appropriate choice.

Bigtime Connections

On the flipside, the agent who is too busy to return phone calls might be busy because he’s escorting one of his writers to an appearance on “The Oprah Winfrey Show”! An agent who has celebrity clients may have a foot in the door for certain publicity opportunities and immediate recognition from the editors at the publishing houses. The editors know, for instance, to pay attention to a manuscript coming from Agent X because he regularly sends them great stuff! If you want that kind of star power behind your book and you’re secure enough to be in a huge fold where you’re not top dog, then go for this agent.

But don’t write off a smaller agent because his or her connections are with small or mid-size publishing companies. Your book may require the kind of attention (budgetary and otherwise) that you can get from smaller firms. This type of agent may be more helpful in the building of your platform, where with a bigger agent you might be expected to have your audience already in place.

Any Editing in the Deal?

Some agents are interested in helping you develop the content of your book. Some agencies even employ in-house editors. Why? Because they know a book has a better chance of selling if it’s in top form before they take it to the publishing houses. Do you feel you′ll need this type of assistance for your book? Does the agent you′re considering offer this type of service? If not, remember you may want to invest in hiring an editor on your own.

Consider the Long Run

I recently assisted a writer in researching an agent and my contacts at a publishing house told us that he was a hit-and-run kind of guy–he threw lots of projects at you, trying to see what would stick. If he couldn′t sell it, he′d drop the project and move on. Again, that’s not necessarily a bad thing–many agents operate this way. But the writer in question here was looking for an agent who would not only represent his book, but also help him develop his writing career–someone who could help him evaluate opportunities and brainstorm future projects. If the writer was only interested in selling his current book, this agent could have been the right choice. But for the long run, he knew this agent wasn′t the guy!

Now: Make the Choice

Once you′ve done your evaluating, make your choice and tell the agents as soon as possible. For the person you didn′t pick, make the communication clear and friendly. You don′t want to burn any bridges in this business. These days people switch sides frequently so today’s agent could be tomorrow’s publisher. Just something to keep in mind!

© 2006 Sophfronia Scott

Author and Writing Coach Sophfronia Scott is “The Book Sistah″ TM. Get her FREE REPORT, “The 5 Big Mistakes Most Writers Make When Trying to Get Published” and her FREE online writing and book publishing tips at

Should you give credit when you are using information learned in other places online or offline, or should you avoid making references?

There’s no reason to avoid it…And any time that you quote anything, or any time that you use a statistic that comes from a specific website — any of that stuff, really should be cited. Now most of the time, these internet articles, or the content that people are writing, to upload for web-content, or to drive traffic, are talking about information that is, you know, readily available.

If it’s common knowledge that anybody that’s perhaps in the industry — obviously, if somebody writes an article about, for example, dog-training — if all of the information in there is pretty common knowledge to anybody that does dog-training, then none of that, needs to be cited at all. It’s just common knowledge.

And there’s probably a better journalistic word for that.. But anything that’s common knowledge really doesn’t need to be cited. And, I’d say, ninety-five percent of all the articles that people write to drive traffic are usually some kind of common-knowledge. But again, if you use any kind of statistic that comes from a website, you really need to cite where that came from.

But the bottom line is, if you quote something, of if it is not common knowledge, then your really need to cite the source of the information.

And obviously anytime you quote anything, you need to use quotes, and cite the source.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

Marketing your articles in other people’s newsletters is a powerful way to build your business. You can reach hundreds and thousands of people you could not have reached before.

When you have written a few or many articles you have a ready list of content to use in other people’s newsletters.

When you post your articles in article directories, newsletter publishers come to the article directories looking for content, find you and use your article in their newsletter. You then are able to reach hundreds of people you could not have reached before.

Let me count the ways…..

There are several ways to use your articles in other people’s newsletters:

1. A short article in its entirety - A short article is perfect for use in a newsletter. Informative, good content that is easily and quickly read will make you a hit.

2. Start a longer article - You can take one longer article, begin it in the newsletter and then provide a link to your website or blog so the reader can finish the article.

3. Turn a longer article into a series Take a longer article and turn it into a series of articles across several issues. This can really build anticipation for the next issue.

Visit theinternetarticleguy.com TheInternetArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly

The Hero’s Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE HERO’S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

and more…

ABRIDGED TIP(S):

*****Apotheosis*****

It is the breaking out of previous restraints and restrictions. In the Godfather (1972), Don Corleone gives his word not to break the peace, but Michael doesn’t.

It is a seminal insight , an illumination, an epiphany. In Casablanca (1943), Rick’s insight is that if you love someone, you sacrifice yourself for their happiness. That sacrifice can include selling your most prized material possessions (he sells his bar), allowing your love to find happiness in another’s arms (he ultimately allows Ilsa to be with Victor), physical suffering (it is likely that his ultimate actions will see him to a concentration camp), leaving dear friends (he will have to leave Sam behind) and forced exile from home and heart (he will have to leave Casablanca). He learns this insight from both Ilsa and Victor, who are prepared to do the same for each other.

Learn more…

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero’s Journey and other story structure templates can be found at clickok.co.uk/ clickok.co.uk/

The Managing Creativity and Innovation MBA dissertation, DIY creativity Audit, Powerpoint presentation and Good Idea generator software can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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