Article Marketing Insights by a Real Article Marketer

Article Marketing Insights by a Real Article Marketer

Don’t take offense to that – if you are a real article marketer. And I will let you determine what a real article marketer is.

But one of the things I have observed online is that there are roughly 100 people or less who make a full time income online using article marketing. I call them real article marketers. Then there are people who are actually article marketing, but just do it part time – and I don’t know the number of this group.

But I can tell you this. At the time you are reading this, I have over 1300 articles published online, and all of them are set up in such a way that I get traffic to my web site from them every single day.

The articles are my lifeblood – they drive the traffic that makes me a living.

In the process of writing and publishing 1300 articles, I have developed some insights. The first insight is that there are two purposes to article marketing.

One purpose is that of generating backlinks to your web site. To do that you need to write a few articles and submit them to hundreds of article directories.

The other purpose of article directories is to write multiple articles and submit them to a few directories, the top few directories in terms of traffic.

Another insight I have had is that you cannot accurately measure article marketing results after 20 articles, or even 100 articles. I have been article marketing for over 8 months now, and I still get traffic from the very first articles I published over 8 months ago. This means that there is a cumulative effect of time on my articles. If I had measured the success of my articles that first month – I would have only been measuring 1/8 of the total time that my article is online. And if I try to do a complete measurement right now, I would only get half of the result that I will if I measure in another 8 months. What about 5 years from now?

It is impossible for me to even imagine the total impact of my articles after 5 years on the internet.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

Speakers: Are You Struggling to Find a Good Speaker for Your School/Conference?

Staff training that is really meaningful and has high impact can be difficult to achieve

The sorts of issues that keep coming up in schools such as behaviour management, inclusion, differentiation and so on are issues that have been around forever … but often under different labels. Nevertheless, it remains as important as ever to get fresh ideas and new ways of tackling old problems.

The big education shows

There are many different ways in which schools can manage their staff training days. Some take advantage of the large exhibition/conference type events like the Education Show or Special Needs London where they can attend the exhibition for free and then pay for the seminars they wish to attend. This is very cost-effective, but there is the difficulty (and added expense) of taking staff out of school and paying for cover.

Small, one-day, topic-focused events

Organisations such as Afasic, the National Autistic Society, NASEN, NDNA put on half and one-day events dealing with specific topics such as speech and language difficulties, Asperger’s syndrome, inclusion, making ‘Birth to three matters’ work for you, education in the early years and so on. These are usually held in hotels or teachers’ centres, are quite intensive and can be good value for money. Some also have follow-up sessions (often twilight) that teachers find very useful.

Cluster groups

Not so long ago, training in cluster groups became popular in some areas. This involves a cluster of schools in an area getting together and organising a training event for all staff in three or four schools. Costs and organisation are shared and where they do follow this practice, it seems to work very well. Which makes it very surprising that it’s not followed more widely. In a slightly different format it is very popular in other organisations such as childminders where they get together in regions to have meetings, share experiences etc.

Running your own training day at school

For many schools this is still very common. A department, or the SENCO, is given the job of organising a training day on a particular topic. Sometimes staff with expertise do the training themselves. More often, though, a specialist is sought. Most subject specialists in secondary school belong to a subject association like the Maths Association or the Geography Association, for example, and it’s not particularly difficult to find specialists in these areas. The difficulty arises when it becomes necessary to find speakers to talk to staff about issues that most teachers find particularly challenging - such as motivating difficult children, dealing with children with ADHD and attention difficulties, managing behaviour, managing autistic children in a mainstream setting, speech and language difficulties, specific learning difficulties, SEN and the Code of Practice in the early years etc … etc …

Getting speakers

Given the responsibility of finding speakers and organising the day can be a bit daunting, especially as it is so often given to the newly qualified teacher to organise! Well, help is at hand. Very good speakers dealing with the issues outlined above are available … and quite easy to get details about. The topics are listed in the Speakers’ Corner section of the QEd website qed.uk.com

Speakers’ Details

The speakers have provided contact details, the topics they cover, length of sessions available and, most importantly, how much they charge.

Author details

Colin Gallow is a publisher, and owner of QEd Publications. QEd publishes early years resources, practical books for teachers, structured activities for children, support for special educational needs, and helpful guides for parents. For more information visit qed.uk.com qed.uk.com

Brand Yourself By Writing Articles

Your first question after reading the title of this article is probably, ‘what does it mean to brand yourself?’

Well, it means exactly what it says. When we go to the supermarket we tend to trust brands we know. We look at the name of the manufacturer on the label – Heinz, HP, Nescafe, etc – and we instinctively trust these names. Why? Because they’re known brands.

This is exactly what you need to do to yourself if you want to be a successful writer. Brand yourself. Get your name ‘out there’ and get it known to as many different people as you possibly can.

Using articles on the internet is a great way to brand yourself, because your name can become known all over the world in an instant, or as long as it takes for someone to read your article.

There are plenty of ezines and web sites looking for articles with good, well-written content.

But how do you go about writing an article and getting it known?

First, you need to pick a subject to write about, a subject that people are interested in. It also needs to be a subject that you are knowledgeable in or, preferably, be related to a book you’ve recently written or a product you’re trying to sell. This way, even though the articles are written for free, they can result in sales.

Everyone has a subject that they’re knowledgeable in. Writers usually write about writing, artists about painting, chefs about cooking and housewives about cleaning, chores, children, etc.

Even if you feel you’re not knowledgeable about anything, think of a subject that you’re interested in, and that others might be interested in too. Research the subject (children’s books at the library are usually the easiest to understand on any subject) and make copious notes.

Make sure though, that your article is only about one subject without going off on a tangent about something only related to it. For instance, if your subject is about writing a novel, don’t suddenly veer off and start talking about short stories.

Readers are only interested in one subject at a time, and if your article doesn’t stick to its promise of the content it originally promised, your readers will quickly lose interest, stop reading and be dubious about any other article written by you.

Remember; if you’re going to brand yourself, make sure it’s a brand people can trust.

Every article should have a beginning, middle and an end. I know that sounds pretty obvious but it’s a point that quite often gets missed.

Your beginning needs to state a problem. The middle should discuss this problem and offer examples, if possible. The end needs to offer solutions and then sum up. And your bio should be included at the end of the article.

Your title should in some way explain what the article is about.

The word count should be no more than 1,000. You can go to 1,500 at a push but just remember that it’s much harder to read from computer screen and readers get tired of reading if the article is too long.

Make good use of white spaces and keep paragraphs short to make the article easier to read.

Make sure your article isn’t an obvious sales pitch or your reader won’t even bother to finish reading it.

Make sure your article is full of facts and be sure that they are correct.

Keep your writing tight and avoid flowery prose which has no place in a non-fiction article.

Be sure that your articles are available for reprint to anyone who wants to use them.

Use free article sites that can quickly and efficiently upload your articles ready for publication across the whole World Wide Web.

Manually submit your articles to web sites or ezines looking for content, but make sure your article is appropriate for their needs.

But above all else, make sure your articles are informative. If they don’t offer information to the reader, then you come across looking like an amateur who doesn’t know anything about their subject or how to write.

Here are some article sites that you can submit your articles to for free:

EzineArticles.com/

articledashboard.com

aboveallcontent.com

articleheaven.com

writeaholic.co.uk/article.html

Just make sure you check out all guidelines before you submit to these sites.

So, all that’s left to do now is get writing, get your articles out there and BRAND yourself.

Good luck

Ruth Barringham is a freelance writer and runs the successful web site at writeaholic.co.uk writeaholic.co.uk, the web site for serious writers who want to write, get published and get paid, not just every month or every week, but every day. Subscribe to Writeaholic News, the free monthly newsletter at writeaholic.co.uk Writeaholic.co.uk and receive the free eBook ‘Become a Freelance Writing Success’.

9 Tips for Great Design of Your Marketing Materials

1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too.

2) Write the copy first. I believe the copy drives the project. (Unless this is a print ad, in which case the visual and headline will often dominate).

3) Read your copy word for word to your designer. You’d be amazed how often designers don’t understand the project because they haven’t been properly briefed. Your designer is going to be expressing in design the same persuasive arguments that you / your writer will be articulating in words.

4) Ensure that your designer communicates your branding i.e. the values you are trying to communicate.

5) Check that the copy is easy to read once it has been laid out by your designer. If the design takes too much attention to itself, then your readers won’t be following your arguments.

6) A professional designer will give you a creative brief: he sets out on paper the brief as he understands it. This includes the brand and the benefits of the offer in question. The creative brief means misunderstandings get cleared up before it they are too expensive to change.

7) He’ll then present you with 2-3 design options for your review, about 3 weeks later.

8) Remember, you aren’t choosing the color for your sports car, you are choosing the piece that best reflects the brand and personality of your company or offering.

9) Finally your designer brings you the finished product. He instructs printers and oversees production.

WOULD YOU LIKE A WORLD-CLASS JOURNALIST TO GHOSTWRITE AN ARTICLE FOR PUBLICATION FOR YOU? Contact Neroli Lacey NOW!

How clear and persuasive is your website, brochure copy or direct mail?

Call Neroli Lacey NOW to win more business TODAY.

About The Author

I’m Neroli Lacey of Beyond Communications Inc. in Minneapolis, MN. I’ve been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. VISA, 3M and Perot Systems are some of my bigger clients. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, The Guardian, The Evening Standard, New Statesman, Vogue and Tatler.

Before newspapers I was an investment banker. I grew up in London, England, studying Latin with Greek at Bristol University.

Please visit my website: beyondcommunications.com” target=”_new www.beyondcommunications.com

Or contact me at: mailto:neroli@beyondcommunications.com neroli@beyondcommunications.com

612-215-3826

188 Stage Hero’s Journey (Monomyth): Heralds Journey Characteristics

The Hero′s Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE HERO’S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

d) Gives you a universal structural template upon which you can superimpose your situational story. This is why stories such as Alien (1979), Gladiator (2000), Midnight Cowboy (1969), American Beauty (1999), The Graduate (1967) and many others (all deconstructed at the URL below) appear to be different but are all constructed, almost sequence by sequence, in the same way.

and more…

ABRIDGED TIP(S):

*****Heralds Journey Characteristics*****

The Herald’s Journey should have characteristics that demonstrate the urgency and danger of the Journey (that the Hero will ultimately embark upon). These include:

Conflict. It is not unusual for the Heralds to conflict amongst themselves on their way to the delivery of the message. In Troy (2004), the bringers of the message do not agree.

Separation. It is not unusual for the Herald’s to separate. In Star Wars (1977), R2 and C3PO separate.

Diversion. This can divert the pursuers and allows one Herald to deliver the message. A diversion allows one of the messengers to get through.

Death. It is not unusual for one or more Heralds to die delivering the message, illustrating the gravity of the situation.

Learn more…

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero’s Journey and other story structure templates can be found at clickok.co.uk/ clickok.co.uk/

The Managing Creativity and Innovation MBA dissertation, DIY creativity Audit, Powerpoint presentation and Good Idea generator software can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made, the author’s name is retained and the link to our site URL remains active.

Pitching to Reporter vs. Editor

A pitch tells a story. What is essential is not how you send a pitch but to whom.

Find out, the most effective print or broadcasting media for your story. Determine how the organization works, who farms out assignments. Every journalist has preferences for receiving news releases and pitches. Knowing the format and method could make a world of difference.

Pitching is effective if you know, whom to contact. Prepare a list of media contacts which detail: name, media source, telephone number, email, and postal address, as well as fax number.

Organize the data:

• Television: news assignment editors, reporters, and producers. Here, a news editor may not be responsible for assigning news coverage; assignment editors handle the job and reporters only execute what they are assigned

• Radio: news directors and reporters or radio jockeys. The news director at radio stations is the one who assigns reporters.

• Wire service: bureau chiefs, assignment editors, photo editors, and reporters. Here, the chief does not assign stories assignment editors handle the duty.

• Newspapers: city or metro editors, business editors, news or politics editors, or foreign affairs editors, and reporters in each category. In newspapers, the editors may or may not assign stories but will approve of every story written. A few columnists and reporters do take decisions on their own. Others can approach the concerned editor with an attractive pitch and ask to work on it.

• Talk shows: producers, bookers, and hosts. The producers and bookers work out the details.

Master who’s who in the media. It is useful to know who handles what and whom you are dealing with. Very often, responsibilities do overlap so be well informed of whether you should contact the editor or reporter.

• Sending a pitch to a reporter who works in the field is more effective than sending it to a dozen editors who may or may not evince interest.

• Reporters have specific beats and interests while an editor will be in charge of many aspects of newspaper production. Editors live by deadlines and will not have the time to listen to you. Most will just skim through pitches.

• Reporters have an inborn curiosity and will lend an ear if your story is of interest to them. For an editor to show interest your pitch must be current and sensational –the headline and para one must convey the crux of the matter.

• Try and locate from your database the ideal reporter for your pitch. If you are not certain, then it is advisable to contact an editor who will be able to identify the perfect reporter.

• If broadcasting is where you wish to pitch then contact the assignment editors.

The fundamentals are: target the pitch to the right person and plan your pitch: be brief, accurate, and interesting.

Paul Wilson is the content manager for 1888PressRelease.com 1888PressRelease.com

1888pressrelease.com/ 1888pressrelease.com/, the premier website to Submit Free Press Release for any announcements including launching of new product or services, new website, announcing new hires, sponsoring a special event or seminar and more. He also manages content for 1888Discuss.com 1888Discuss.com

Getting a Publisher & Getting What You Want

In the basic scenario of book publishing, a writer finishes a book and then finds an agent who helps sell the book to a publisher. When someone asks, “How do I find a publisher?” they’re often looking for the details of this scenario. But let’s backtrack a little. The answer to this question has to do with what you as a writer want out of the publishing process as well as what the publisher wants. It’s best to be as clear as possible on both counts. Here are a few things to consider.

What You Want

What exactly do you want for your book? It’s possible that your answer can save you a lot of time and heartache. Here’s an example. A writer recently emailed me about wanting to find a publisher for his book on dealing with sickle cell anemia. He said he felt it was a really important book and that people would be interested in the information. That’s great, but if his main goal is getting his book into the hands of those coping with the disease, he doesn′t have to go with a big traditional publishing house in order to do that. He can self publish and take the book directly to doctor’s offices, support groups and sickle cell organizations.

Do you want a book that tells a family story that will be a legacy for your children? Do you want a book that will establish your expertise and help you get started on the speaking circuit? You can accomplish these things by self publishing. A prominent ghostwriter recently published a book about his trade and landed a television interview where he discussed how politicians get their books written. The author was introduced as a “ghostwriting guru” and his book was prominently displayed at the end of the story. There was nothing that would have told you the book was self published. It didn’t make a difference that it was. He still got the notice, was still seen as an expert.

Do you want to go for the whole enchilada–traditional publishing house, book tour, the status of having the validation of a publisher? That’s fine too. Which brings us to…

What Publishers Want

Publishers are reviewing tons of manuscripts daily. How do you get your submission package to stand out from the others? By giving what they’re looking for.

They want good writing. That’s a given, but how do you deliver? First of all, be in a mode of constantly learning about your craft. Take classes, workshops, join a writer’s group. Next, hire someone to help you. There are many editors who assist writers in getting a manuscript ready for submission. Some agencies even provide editing as part of their services.

The next part is harder. It has to do with that magical term “platform”. Everyone these days talks about how publishers buy on the basis of your platform. In fact your submission package, fiction or non-fiction, will be all about showcasing your platform. Here’s what they’re looking for and how to demonstrate it.

Who you know and who knows you: Have testimonials and blurbs from known and noted people featured in your package. If you have a few big names behind you, that’s more power for your marketing machine.

Do you have a following? If you put out a newsletter or other regular media you’ll want to show how many subscribers you have. If you have a killer website, tell the number of hits you draw each month. If you sell a product, give sales figures to show you know how to produce what your customers want.

Are you in front of people all the time? Tell what media you already have under your belt. When and where were your last speaking engagements? Describe any radio, television, newspaper or magazine interviews you’ve done recently.

If you’re lacking in any of these areas, it’s never too late to change your situation. Polishing your prose and your persona are the best steps you can take to attract a publisher. They’ll also help ensure your success if you decide to go it on your own. Remember, any improvement on your writing or marketing fronts will never go to waste!

© 2005 Sophfronia Scott

Author and Writing Coach Sophfronia Scott is “The Book Sistah” TM. Get her FREE REPORT, “The 5 Big Mistakes Most Writers Make When Trying to Get Published” and her FREE online writing and book publishing tips at

The Dirty Little Writing Secret Everyone Hates To Admit

Many struggling writers come to me asking what they can do to improve their writing. They continually face problems with sentence and paragraph structure as well as surface errors such as spelling, grammar, and punctuation. They know the basic rules of English and can often be very effective helping other writers revise their work but somehow manage to overlook the errors in their own drafts.

It is a common problem and the solution is a dirty little secret among writers. It is a dirty secret because it is so simple and writers often feel foolish practicing the method — read your writing out loud.

The human brain is very sophisticated. When you read to yourself then it will automatically make corrections for you. This means that you will read the words, structure and meaning you intended to create whether or not you actually achieved your goal. However when you read out loud your brain cannot trick your ears and you will hear awkward sentence structure. The process of reading out loud will also allow your eyes to catch surface problems that you might skim over when reading to yourself.

While employing the simple technique of reading your work out loud to catch your writing errors can help you improve your work, it is only one technique. Often the root cause of many writing problems lies with the writer’s individual writing process — or the lack of one. Spending time developing a process for your writing is the single most effective way to improve the quality of writing experience as well as the work it produces.

Even after you have developed your personal writing process you must also allow yourself time to brainstorm, write, revise and edit. Too often the reason that revision and editing are not effective is because the writer attempts these processes too close in time to the initial draft. Allow yourself at least a day but preferably longer between drafts, revision and editing and you will be amazed at the results you can achieve.

Today most writers tend to draft electronic versions of their paper. I do so myself. However I know that I can more effectively revise and edit on the printed page. When I complete a draft I print it out and then set it aside to let it ferment. After returning to the project I am able to bring a fresher eye due to our time apart as well as different perspective because the words are in print rather than on screen. Give it a try and see how it works for you.

The technique of reading your work out loud may be simple but it is extremely effective and employed by writers at all levels and of all ages, however it works best when you combine it with an effective writing process, allow enough time for an adequate drafting and revision process, and revise and edit drafts on the printed page. You can become a better writer if you employ these simple strategies and tips.

Deanna Mascle shares more writing resources and advice in her

The Flames of Inspiration

Creative work is never an easy endeavor, and fiction is no exception. I don’t care if you’re writing a short story, a novel, or a limerick, eventually you’re going to hit the wall and nothing worth reading will come out of your efforts. It’s true of every great mind in every great endeavor. There will come a time when you just don’t know where to go. Characters won’t tell you what they want. Words don’t seem to rhyme even when they should. You’ll be ripping your hair out trying to find just one step in the right direction, but it seems like you’ve already tried every point on the compass.

So what do you do? Do you sit down with a notebook and force yourself to write? Do you build a bonfire and dance around it under the light of the full moon? It gets to the point where that last one will probably start to sound appealing if you think it would work, but I’m going to suggest a radical idea you can try. If that doesn’t work, you try the bonfire idea and email me how it turns out. Okay? Okay.

The answer to this problem, like most answers worth listening to, is sublimely simple. Are you reading closely? Because this trick might change your writing habits for the rest of your life. The answer, in a nutshell is…

STOP WRITING!

That’s right, I said it, stop writing. The answer is you’re probably too close to your work. You’ve lost that spark. That fire that got you started writing in the first place.

Listen up.
Have you ever been to a live concert somewhere and stood with jaw on the ground wondering how it’s possible for someone to do something so perfect? Have you ever been reading a favorite book and looked up, only to find tears in your eyes you didn’t even realize were there? That’s art. It’s real, honest to goodness, powerful, gut-wrenching art, and there’s no way to really describe it in words. It makes you want to be better, strive for more, and work harder.

If you find you just can’t write anymore, you’ve got to get off your butt, get away from the computer/typewriter/napkins in the coffee shop and find something that’s akin to an out of body experience. It shouldn’t be that hard, it’s really all around us. I have a writer friend who goes out camping for a weekend to regain his spirit, and goes back to work on his manuscript on Monday with more freshness and vitality than anyone I know (I’m convinced if I could bottle his secret, I could make a fortune).

Once you get that power back, you’ll know it. You’ll feel ready to start again. You might have no idea what you’re going to put on the page, and that’s okay, because now you’re going to put your heart and soul into it again. So happy traveling, and long live the journey.

Matt Barrington is the operator of fiction-writers-feast.blogspot.com The Fiction Writer’s Feast, a free resource for writers and aspiring writers.

5 Ways to Market the UNSOLD Books Stacked In Your Garage

The honeymoon is over. Your book has been out for over a year now. Book sales have slowed down from your initial Big Push marketing by you and/or your publisher. You realized your dream. You experienced the speaking and book tour.

You may have already setup book signings, press releases, book reviews, distributors and even wholesalers on your own. Yet you still have a lot of unsold books. Don’t be discouraged, as with all honeymoons there’s always a season of reality-checks to bring us back to earth.

Now is the time to go to the next level. Join the Information Revolution of the new millennium. If you are willing to explore new realms, there’s another way to market your book inventory stacked in the garage. Use the Internet to bring your book sales to a new level. There’s a whole new online audience in your field waiting for your insightful book. Therefore, your book marketing plan should include:

1. Creating a direct response website.

A direct response site commonly called a mini-site will serve one purpose. That one purpose will be to sell your book. Therefore, there’s no community buttons, forums, articles or page of links. The links that are present will lead only to your order page. The front or home page contains your sales letter. The sales letter acts as a mini-salesman that’s on duty 24/7 to tell anyone interested about your book.

2. Selling your print books online.

You can sell thousands of your print books online. Simply set up an order page with the ability to receive credit cards. According to your business field you may already have a merchant account. If so, your merchant account provider will be happy to create an online account with virtual terminal. No merchant account? No worries. There are 3rd party payment processors that specialize in handling secure online transactions. Companies like PayPal, 2Checkout and host of others now handle thousands of online transactions daily. Most even have connections to handle shipping charges as well.

3. Developing short ebooks.

If your print book is short enough, you can simply convert your book from word document to PDF (portable document format.) If not, use short excerpts from each chapter to compile your e-chapters.

Develop your e-book with pages from 10-100. Make it the same topic as your book formatted with sections and/or chapters. If your time permits, you might consider adding additional value for your reader by writing each new ebook chapter to answer a list of problems your audience has. Include several solutions, illustrations, exhibits, checklist and/or worksheets. Compile into an ebook then give it away to your website visitors to promote your longer version print book.

4. Writing short articles.

I am almost sure like me you have the material needed for your articles in your book research files, speeches, life long experiences, your skills, hobbies or career. You might have extra information that wasn’t room for in your book. Now is a perfect time to revisit that information.

Begin to examine your life for article ideas related to your book topic. You might be surprised at what you find. Translate any of these into short articles with 400-1200 words. Also, simply use excerpts from your book to convert to short articles. For example, even from my shortest book, I was able to excerpt small pockets of information and develop into short articles.

5. Creating short reports.

Expand your article with stories, examples, illustrations, exhibits and resources. Create a three-twelve page report full of specific information your audience wants.

Put your report or e-course on auto-responder so that you can collect the email address of each person interested. That way, if they don’t buy from you after receiving your free useful report, they get other opportunities to buy from you as they receive additional emails from you.

Every one that has sold thousands of books had to start somewhere less than the best seller list. Realize that kind of sales took time to grow. Remember, it depends on how much time you are willing to invest. Think about how much effort you invested in writing your book then be willing to put at least an equal amount of time into marketing it. Get started now a whole new internet market awaits your message. Start by selling those books stacked in your garage. Sell more books and prosper!

© Earma Brown, 11 year author, business owner, web developer

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