Hold On To Your Customers: Using Articles To Keep Them Coming Back

Everyone’s done it – you go to a great website. As you flip through, you find tons of interesting information, great things you want to buy, ebooks you want to download. You vow you’ll come back later when you have more time to check it out.

And you don’t ever return. Not only do you never return, you either don’t bookmark it or you forget what name the bookmark was under. You’ve lost a potential goldmine of information, and the site owner has lost at least one, and probably several, potential future sales.

Don’t let this happen to your website. Keep your customers coming back by giving them what they really want: great information and service.

Hooking Them the First Time

A customer who comes to your site the first time is usually curious, or thinks that your site has the resources to give him or her what they are urgently seeking. If you don’t either fully engage their curiosity or demonstrate that you are what they’re looking for within the first ten seconds, you′ll lose the sale, almost guaranteed. If, on the other hand, you hook the customer, you just might have a sale.

That crucial first ten seconds is all you have to get their attention, and the best way to do this is by having a clear, easy-to-read, content-rich homepage that appears to lead into website that promises the same qualities. The qualities you should focus on for your site are:

* Clear, legible, literate text

* Easy navigation

* Good content on the very first page.

Easy navigation is, of course, part of good web site design. To a certain degree, legible text is also part of design. But clear, literate text delivering good content falls outside web design. How many times have you seen a beautifully-designed web site that has pages filled with jargon or impossible-to-follow information – or no information at all?

If you can’t write well, there are solutions available to you. The best solution, and one that sets you up as a clear expert in your field, is to purchase directly from writers or from content article brokers articles and content that will suit your website. These articles have the advantage of being well-written by people who know what they’re talking about and who have excellent writing skills. But because they sell private label rights to you, you are able to put your own name on the article if you like.

Now you have clear, quality content on your page, and you’ve established yourself as an expert. But how do you keep them coming back?

Repeat Customers: “Push” Marketing

If a customer likes your website enough to want to return, they probably are also interested enough in your information to sign up for an emailed newsletter. That’s your next goal.

If you can send your potential customer pool a newsletter on a regular basis, you are reminding them that you exist, and that you have great information as well as good resources for them to use. In addition, you can sell advertising on your newsletter to secondary vendors, or you can advertise your own special bargains and sales.

Fill your newsletters with more content provided to you through the writer or content article broker you already have established a relationship with. This ensures a couple of things: first, a consistent voice in your newsletter, instead of one that goes from formal to informal to chummy, and back to formal. This isn’t something that is immediately obvious to your customers, but it will make them uncomfortable over time, and you may lose a significant number of them. Second, you will be developing a writer or pool of writers who can supply you with quality information on your topic, and who will be developing their own expertise in the area without being potential competitors to you. Third, the longer you work with a writer or content article broker, the more likely they are to be able to supply exactly the information you’re looking for.

Newsletters are a type of “push” marketing because you’re pushing your information out to your customers, instead of relying on a hook like a search engine to draw them back to you. Push marketing is always a better way to go when you have an identified interested audience; you are more motivated to sell your service or product than they are to buy it!

With great content and a newsletter as a tool to keep your customers coming back, your site has a much better chance of fulfilling its purpose as an excellent marketing tool.

Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his

New York Code Orange Jaisini New Art Series

The creativity of Jaisini is not designed to be preaching or too critical. Paul Jaisini reached his level of mastership to know exactly that life is worth living to look in the future having no regrets about the past.

In the aftermath of sept 11 there was a motto for New Yorkers to go on living and conducting business as usual in order to fight the very concept of terrorism, fear. And being cosmopolitan as Londoners or people of world greatest cities New Yorkers prove to be hard to scare.

The spirit of a great city is reflected in the cutting edge works of Jaisini. There is a given subject and a special atmosphere but to Jaisini it would not fulfil his artistic ambition to simply record the rubble and destruction.

Every picture dedicated to NYC in code orange is a mini scenario for a performance with different characters, roles, subtexts and screenplays. Every character in Jaisini’s visual rendition of NYC in code orange is usually a typical New Yorker conducting daily life and encountering an unusual situation as viewed by the art director who came up with his own vision of what life could be like in a city that is no longer troubled.

To create such visual scenarios technically, Jaisini had to work with photos as he would with oil paintings or watercolors i.e. manually and without any automatic options, as this would reduce the degree of realism he aimed to achieve through the control of light and pictorial depth.

Perhaps what has been created in the New York series is a glimpse of what New York streets could look like in a futuristic utopia with perpetually developing scenarios of human life.

Jaisini shows that unlimited potential exists in a snap shot of contemporary life. That is why Jaisini’s art works are highly demanded and anticipated.

Yustas Kotz Gottlieb Text Copyright New York 2003

All rights reserved
jaisini.artbabyart.net/” target=”_new jaisini.artbabyart.net/

Art of Paul Jaisini by Yustas Kotz-Gottlieb

jaisini.artbabyart.net/about.html” target=”_new jaisini.artbabyart.net/about.html

Who is Artist Paul Jaisini

About The Author

Yustas Kotz-Gottlieb lives in NYC, NY. His work has appeared in various publications in New York, the US and international and he is an internationally renowned writer who recieved countless awards for his talent, as well as being listed in Who’s Who in American Art and Literature.

mailto:gttlieb@aol.com gttlieb@aol.com

188 Stage Hero’s Journey (Monomyth): Road of Trials 1

The Hero’s Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE HERO’S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

d) Gives you a universal structural template upon which you can superimpose your situational story. This is why stories such as Alien (1979), Gladiator (2000), Midnight Cowboy (1969), American Beauty (1999), The Graduate (1967) and many others (all deconstructed at the URL below) appear to be different but are all constructed, almost sequence by sequence, in the same way.

and more…

*****Road of Trials 1*****

The first part of the Road of Trials is a pulling away from his Old Self. This takes various forms depending on whether the hero is willing or unwilling. For example, in The Godfather (1972), Michael visits and learns of his old town, Corleone. He grows closer to it - this is a pulling away from his old self, which would have had nothing to do with it.

Learn more…

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero’s Journey and other story structure templates can be found at clickok.co.uk/ clickok.co.uk/

The Managing Creativity and Innovation MBA dissertation, DIY creativity Audit, Powerpoint presentation and Good Idea generator software can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made, the author’s name is retained and the link to our site URL remains active.

What Not to Include in Your Speech

At one time or another, you are going to have to give a speech. Kids are pestered the most. They have to speak at school and church. Most adults are not required to speak as often as kids, but when they are asked to speak, they are given short notice and the request seems never to be expected. If you can’t squirm out of giving a speech you will need guidelines for giving the speech–so you never have to give another one.

First let’s try to squirm out of it.

Excuses to Not Give a Speech

Always keep one good excuse at hand. Then when someone asks you to speak, you will be ready. Try these:

1. When is that? (This gives you time to think.)

2. Oh, I would really like to speak, but I’d be paralyzed. I really can’t do it. No. Never.

3. Oh, this Sunday? Gee, I’d like to help you but I’ll be out of town that day. No, I won’t be back by then either. (This is great for retired people with recreational vehicles. They can leave town in a hurry. Yes, you can rent or borrow such a vehicle.)

4. What is the subject? Oh, I never speak on that subject. It brings up too many emotions. No. I won’t speak on that subject. Get someone else.

5. That subject would be better handled by Madeline. Yes. She should give that talk, not me. No never.

6. You know I was in the hospital with that tube down my throat and you want me to talk for twenty minutes. My doctor said, “No public speaking for six months.”

7. Oh, it’s been over six months since I was in the hospital. Oh, I’m sorry. He said, “twelve months.”

8. I’m just recovering from an illness. Give a big cough. I just don’t feel like giving a talk. Next week? No. Not even then.

9. Memorial Day? You know I’m a combat veteran and you want me to speak on Memorial Day? I just can’t do it. Hang your head at this point. If you can generate a tear or two, do it.

10. Give a talk? You bet! I’ve wanted to tell the Republican Women’s Club what I think of that moron they elected twice.

Despite all of your excuses, experienced talker grabbers will not let you off the hook. If you must speak, then here are some hints so that you will never have to speak again.

Things to Do While Speaking (So you don’t have to speak again.)

1. Stand before the group and stare at the ceiling. Don’t say anything for five minutes.

2. Start your talk with, “Duh!”

3. Stutter at the first of every sentence. Keep silent for two minutes and then stutter again. If you already stutter naturally, you will not have to practice this important move. Have someone go for a glass of water. Drink often.

4. Never end a sentence. Use “and a” to prevent this. Say “and a” as often as you can.

5. Pick your nose, cough, and hiccup. Pull out a large red cowboy handkerchief, blow your nose loudly, and spit in the handkerchief. Twitching is also good. Practice a cheek twitch until you get it down.

6. Keep opening and closing a large reference book. Make sure you have at least 10 large reference books to carry to the pulpit. This will make everyone think you are going to talk for three hours. They will go to sleep, so drop the books to the floor occasionally to wake them up.

7. Read the Gettysburg Address and tell your audience that your great-grandmother wrote it for Lincoln. If the audience laughs, look indignant and sit down with a pout on your face.

8. Take your glasses off and on continually. When they are off, squint at the audience.

9. Speak so softly that nobody can hear you. When they are all straining their ears, drop your books again. Then say, “Whoops!” as loud as you can.

10. On closing, say that you know that you were supposed to speak on “Reverence in Church” but that you hope they enjoyed your talk on “Was Paul Really an Apostle?” Conclude that Paul was an imposter that started his own church and that the name of your church should be changed from “The First Church of Paul the Apostle” to “The First Church of Paul the Imposter.”

Well, that should do it.

John T. Jones, Ph.D. (tjbooks@hotmail.com, a retired VP of R&D for Lenox China, is author of detective & western novels, nonfiction (business, scientific, engineering, humor), poetry, etc. Former editor of Ceramic Industry Magazine. He is Executive Representative of IWS sellers of Tyler Hicks wealth-success books and kits. He also sells TopFlight flagpoles. He calls himself “Taylor Jones, the hack writer.”

More info: tjbooks.com tjbooks.com

Business web site: aaaflagpoles.com aaaflagpoles.com

Pressure Writing: What Time Is It?

Did you know there is a writing exercise that can relieve stress by accepting an intentional, but short-lived season of high intensity stress?

The above statement may sound oxymoronic, yet for many writers ‘Pressure Writing’ can help them get back on task with much less stress.

How does it work?

You begin by grabbing a pen and paper or getting your word processor up and running.

Make sure you have an alarm clock or watch that can chime when the predetermined time is complete.

You choose the amount of time you want to write. For instance five, ten or fifteen minutes.

Write as fast as you can about whatever is on your mind. Do not correct mistakes or spend time reviewing any portion of the writing during the Pressure Writing exercise.

When the timer goes off you must stop writing immediately.

Why does it work?

There are times when the brain shifts into overdrive. You may need to conclude an article or series that is facing a deadline, yet your mind has already moved on to a new story, article or series and you are having trouble concentrating on the task at hand.

By taking a high-pressure time period to essentially dump all your thoughts onto paper you effectively remove the barrier to completing the task at hand.

The 10-15 minutes you spend dumping all of your thoughts onto paper allows you to have a record of ideas you have for other stories and relieves the pressure of trying to remember it all.

Other uses for Pressure Writing

If you are struggling with getting an article completed because there is so much information to digest you can use Pressure Writing to get the first draft completed. By forcing your mind to work under such intense time constraints you find your mind compressing the material and organizing it in ways that may surprise you.

Writers with sleep deprivation issues often find that a bit of midnight Pressure Writing allows them to sleep much better due to the fact that for many writers some of the best ideas they have seem to come in the middle of the night. Simply get out of bed, Pressure Write and go back to sleep. You can review the material the next morning to see what may be worth pursuing.

If you are working in tandem with other writers, Pressure Writing as a group can allow you to move forward faster than if you present an idea, discuss it and provide comments on each idea. By taking your Pressure Writing ideas and simply passing them around to the group you may find there are more creative ideas expressed in a much shorter period of time allowing the project to move forward more rapidly.

The next time you are feeling pressure as a writer, try a little Pressure Writing and as your stress ebbs feel free to get back to work.

Scott Lindsay is a web developer and entrepreneur. He is the founder of FaithWriters ( faithwriters.com www.faithwriters.com) and many other web projects. FaithWriters has grown to become one of the largest online destinations for Christian writers. Members include writers from all around the world. Please visit the website at: faithwriters.com www.faithwriters.com

Posting Rates… Or Not

There has been an ongoing debate amongst some of us who provide paid writing services for clientele. The debate revolves around a very important topic: should we post our rates online…or not?

When I first launched The Article Writer in May 2005, I kept specific prices off of my site. Then, as I realized that quite a number of my colleagues were posting rate information on their sites, I decided to do likewise. Admittedly, my first rate sheet was too low as the rates I had listed were lower than what I felt was right. Weeks later I raised my rates and then, finally, I sat down and gave my site a serious “new year” review and came up with my current rates, as featured here.

To this day, some of my colleagues continue to insist that my rates are on the low side. At first glance it would appear that their assessment is correct. However, the rates I show reflect a couple of things: they are for content based articles only and they are my best rates for my best customers [much like the prime lending rate is the best rate for banking customers].

I do charge much more per article for smaller projects as well as for higher quality magazine style works. Those rates aren’t posted, so an individual quote is in order.

Yes, there are times that I still wonder if I should pull the rate sheet. For now, my prices will remain posted for all to see. One good thing is that it does tend to scare away the bargain basement buyers. No loss there for me!

Copyright 2006 – For additional information regarding Matt Keegan, thearticlewriter.com/service.htm The Article Writer, please visit his thearticlewriter.com/blog/ blog for wit, quips, and freelance writing tips.

The Power of Submitting Articles and Back Links

When you have a website you want to make sure you have lots of visitors. However, in order to get people to your site you need to ensure that your website is ranking high with the search engines. Fortunately, this is pretty easy to accomplish if you know the secrets of search engine optimization, like submitting articles for back links.

Submit Articles
First of all, you will want your website to be full of original content that helps your site rank high for particular keywords. This is just one step you need to take in order to help your site increase its ranking. The next step is to submit additional original articles to article directories. Doing this will help you get back links to your website. And while original content on your site is important, back links are just as important because they carry serious weight with the search engines.

The way back links work is that they point back to your website. This is sort of like a popularity contest. The more back links you have pointing to your site the more popular your site is and the higher it is ranked. As you can see the more articles you can submit to directories that contain links to your website the better off your site will be and the higher it will rank in the search engines.

The Results
You will see incredible results as far as traffic to your site is concerned when you begin submitting articles. It’s not instantaneous because it takes time for your site to be crawled and for the back links to be recognized by the search engines. But as soon as they are your site will jump in the rankings. And, once your site is higher in the rankings your site will receive more traffic.

If you are wondering how important submitting articles and back links are to your site the following example will help you put it in perspective. You are looking for information on the web and you search a particular term in your favorite search engine. When the results are displayed you most likely check out the first result, or at least one of the top five. Your actions are very similar to all other web users. They immediately click on one of the top five results to find what they are looking for.

Now, what happens if your website is not returned in the top five results from a search? Not too many visitors will find your site. But, what if your site has a high ranking? You will get lots of traffic and make more money from your site.

Hopefully this example shows you how important it is to have original content on your site as well as back links out on the Internet that point back to your site and increase your site’s popularity with the search engines. When you work on these two elements then your site will be ranked higher and you will get more traffic. So, if you really want your site to start getting ranked higher go ahead and submit some original articles and just watch the back links to your site increase as well as your ranking!

Mark Goeder-Tarant is owner of a new article submission center which can be found at

How To Use The Article Resource Box Properly

There′s no doubt that writing articles can help in building your online profile, backlinks and traffic. It seems to me though as an Article Directory site owner that many authors are being very short sighted when it comes to the resource box at the foot of the article, and for a couple of reasons.

Every day I see Resource Boxes with something like the following:-

Fred Bloggs is a top internet marketer and can show you how to make a fortune with his methods. Visit his web site at (embedded site url)Make Your Million Here.

Now what’s wrong with this you might ask. Well, it may well get into Article Directories, but as authors you are ignoring a very valuable second opportunity for publication - and one that is exponential. That second source is the publication market. I would suggest to you that an article with a resource box like that is going to have little chance of being picked up for further publication. Secondly, if it was, it has an embedded url link which will not appear in an ezine or web page anyway. Remember, the deal for publishers is to publish the article intact and that doesn′t mean adding the html code to keep the link working.

A far better way of doing your resource box is along these lines:-

Fred Bloggs is a proud contributing author and writes articles on several subjects including internet marketing. You can see more of Fred’s articles on his web site at An Innocuous Titled Site located at somesite.com.

This doesn’t try and “sell” anything, it is leading people to a link. The http full address in addition to the embedded link, keeps the url intact in the event of publication elsewhere.

These are certainly my thoughts having reviewed well over 1,000 articles now, but I would love to hear other suggestions to how best to word a resource box.

Ric Raftis is a keen author who runs two article directories and reviews many articles each day. You can see more of his articles at best-content-articles.com Best Content Articles at best-content-articles.com best-content-articles.com

Offers They Can’t Refuse: The Right Way to Write Offers

I’m not in the auto business, but I’m willing to bet that when engineers propose a new car model, they don’t fail to include an engine in their designs. Unfortunately, I can’t say the same about many B2B marketers and their direct marketing strategies. I’ve seen too many creative briefs that had a great chassis — terrific messaging hooks, keen insight into audience desire — without the engine to drive it: an honest-to-goodness offer, a do-this-to-get-that promise. Instead, all that hard work invested in developing themes, brand distinctions, and unique selling propositions sinks within this flaccid and all too common call to action: “For more information…”

You might just as well say, “For a tedious sales call…” Because “for more information” isn’t an offer of value, it’s a threat of wasted time. Consider your direct marketing task, be it mail, e-mail or even your website, stalled at the gate.

What’s the alternative? In a B2B environment, where the products and services are expensive and the purchasing process complex, the classic B2C promises of discounts or free shipping are usually not appropriate. And if you’re on the marketing end of your business, you may not have the ability to execute, or the authority to request, an offer of a free sample, a demo model, or an in-person demonstration. In addition to being compelling to your audience, the right offer has to be do-able — something marketing people can whip up, either on their own or with minimal internal cooperation.

When you’re stuck without a traditional offer, here’s how you can make mountains out of molehills and turn the information you have into material that’s desired:

Tell a story. Few means of communication are as powerful as stories. In families, they’re among the first ways we introduce children to the world; within societies, they’re the dominant means of transmitting important information, ideas and values from one generation to the next. Even as our world becomes increasingly sophisticated, stories retain their primal power.

For business marketers, the story is your opportunity to bring passion to your pitch. With the risk of failure — and the possibility of success — dangling before the reader, stories use drama to lure prospects emotionally, drawing them closer to your business and, hopefully, to the sale.

The classic story-telling vehicle for businesses is the case study, a brief narrative that explores what your business, product or service did for a customer. A good case study cuts through the fog of abstraction by demonstrating your effectiveness in the real world, among circumstances readers can recognize as their own. They’re typically offered as papers prospects may request (via phone, fax, web, etc.) or electronic documents they can either download or read on your website.

While the format is flexible, all good case studies should include: 1) Background information that explains who the customer is and what challenge or problem that customer faced; 2) A clear description of the stakes — what would be lost through failure and what could be achieved by successfully resolving the problem; 3) How your business/product/service analyzed/strategized and ultimately resolved the problem; 4) The happy consequences of success, be they money saved, profits earned, greater efficiency, or what have you.

Recycle your analyses. When your service is largely analytical (as is often true for accountants or consultants, for example), you may be able to repackage work performed for your clients as white papers that offers insights into general industry trends. (You would, of course, modify the content to remove proprietary information and to add material to give it greater industry-wide relevance.)

White papers tend to be much longer than case studies. While the latter are often no more than one or two pages long, white papers are usually eight to 20 pages deep, sometimes longer. They tend to offer a broader perspective covering a range of specific issues, and often conclude with opinions regarding future developments. Their very heft works in your favor: They suggest deep industry knowledge, strengthening your credibility, and they often attract a more qualified prospect — one with enough interest in your area of business to request and read a longer document.

If you believe your business would benefit from the credibility a white paper might provide, yet you’re short on content, consider conducting a brief survey on important industry issues, among your customers and colleagues, that could form the substance of a solid report. There are numerous electronic survey options that are easy and inexpensive (I like www.beelinersurveys.com), and even busy executives will participate in exchange for a look at the results.

Make a list of tips, hints or secrets. Instead of a complete story or an in-depth analysis, you can create a list of bite-sized tidbits, such as “Six Secrets for Better Bookkeeping,” or “The Top Ten Practices for Just-In-Time Inventory Management.” The promise of many insider hints holds an inherent appeal and is an easy way to inspire an impromptu response, such as a click-through from your e-mail blast to your website.

The “tips” format may also be easier to fulfill. Stories and analyses require substantial access to at least one or two internal experts who may be very busy. But you can often cull a list of tips from your colleagues with a quick e-mail request or an informal, cubicle-by-cubicle survey.

Transforming the request for information. Okay, so what do you do when you’re desperate — when you ain’t got nothing? No time to write a story; no analyses to recycle; no internal cooperation for compiling a list of tips. Frankly, all you have to offer is “further information” and somehow, you’re going to have to run with it.

Here’s what you do: Transform the general call for action into a request for specific, meaningful knowledge or insight your organization can provide. Instead of saying, “for more information,” direct people to special, valuable content (which will vary depending on the nature of your business): For example, “To learn how to trim as much as 25% a year from your health insurance costs, call…”; “Call 1-800-123-4567 to see how leading commercial realtors are squeezing more profits per square foot…”; or “With just one call, we’ll show you at least three new opportunities for greater market share in the next fiscal year…”

Whether you write a story, an analysis, a top-ten list — or simply reconfigure your call to action into a promise of meaningful knowledge — you can always find something stronger to offer than “more information.” Your prospects will show their appreciation with a greater response rate, and you’ll enjoy a greater return for your marketing efforts.

Jonathan Kranz is the author of Writing Copy for Dummies, kranzcom.com/book.html kranzcom.com/book.html, and the principal of Kranz Communications, kranzcom.com kranzcom.com, a marketing communications and public relations writing firm specializing in ʖB and consumer services marketing. He offers customized in-house and on-site marketing and PR seminars, and is a popular speaker at professional association events, meetings, workshops and conferences, kranzcom.com/speaking.html kranzcom.com/speaking.html

Writer’s Tool: A Treasure Chest

While taking a creative writing course in college, my instructor introduced me to an invaluable tool—a Writer’s Treasure Chest. This tool is easy and fun to make and will come in handy time and again throughout your writing life.

First, you’ll need something to house your treasure. It could be a plastic tub or a cardboard box. Decorate it, if you wish. It can be as simple or elaborate as you like.

Now for the adventure! To fill this chest, your imagination is your only limit. Mine contains newspaper clippings that I feel will make for good stories, pictures clipped from magazines, travel brochures, tourist information guides and advertisements.

Let’s look at each of these:

Newspapers often run stories of a bizarre nature. These can be wonderful seeds for creative ideas! If you write crime stories, there is a wealth of information for that as well.
And don’t forget slice of life stories, there are invaluable resources for this genre, too.

Pictures make up the bulk of my Treasure Chest. I’m a very visual person and these help me to “see” the things I am writing about much better. I have pictures of people of all types, sizes and in different sorts of dress. I may just clip out the eyes, arms or hair because it caught my creative eye. Some photos may have an “attitude” that I want to capture in my writing.
Don’t forget places! Fields, a mountain stream, diner or small town street will often lead you in the right direction. Pictures of home exteriors and interiors are invaluable, also.

Travel brochures are priceless for information on different parts of the world as well as additional photos. These can be had for no cost at a travel agency or trade shows.

When traveling, stop at the tourist centers. They have numerous brochures covering shopping, sites of interest, museums and city attractions. These are also free and you may choose as many as you like.

Advertisements are wonderful for ideas on décor, furniture and clothing styles. You can decorate an entire house and cloth your characters just by looking at advertisements!

These ideas are a good base for any Writer’s Treasure Chest. Depending on the genre you work in, you may expand accordingly. Half the fun is in the hunt and the ideas you glean will be priceless.

Nikola Marshall writes out of her home in southern Oklahoma. Her interests include reading, scrapbooking and volunteering. Nikola is an author on Writing.Com/ Writing.Com
which is located at Writing.Com/ Writing.Com/ and is accessible by anyone.

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