Writing Inrochester

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts.

Here are some of the questions he asked about headlines for Sales Letters and the answers I gave…

Question:You advise people to spend the majority of their time creating headlines – in fact you recommend writing 100 before choosing the ones to test.

What are the crucial points to take into account when formulating a headline and why are these key to gaining the highest response from your letter or advert?

Answer:

There are 7 crucial points you should bear in mind when developing your headlines:

1 – Be results focussed. Clearly indicate the benefits the reader can expect to get by taking up this offer. For example increased sales weight loss feeling fitter; reduced productivity costs etc.

2 – Be specific, quote actual figures if appropriate, e.g. “How to Increase Your Productivity by 23% within 28 Days”

3 – Use 1 or more proven response words or phrases. Certain words attract people; such as Announcing; Revolutionary; Unique; Valuable; At Last First Time Ever; Phenomenal, amongst others. Creating headlines using 1 or more of these words makes them compelling and eye-catching.

4 – Don’t restrict the length of your headline. It should be as long as it needs to be to get your important sales message across, even if that is 3 or 4 lines. Fi the headline seems excessively long, see if it can be sensibly split into two, with the first leading onto the second.

5 – Avoid asking questions that can be answered “No!” or elicit a glib comment without drawing your reader into the letter.

Let me give you an example:

My Father received a letter from the local water company with the headline “What would you do if you had a burst pipe?” This headline had obviously been thought about before being sent out and was probably considered to be a good one. My Father said “Fix it!” and he threw the letter away. Perhaps a better headline may have been “Here’s What To Do if Your Water Pipe Bursts.”

However, there are certain types of questions that can be powerful in a headline:

“Who Else Would Like to…” implies someone else has benefited and perhaps the reader could too.

6 – Avoid trying to be clever, cute or obscure – if people have to think about what you mean, you’ve lost them. Don’t use clichés – people often ignore these type of headlines.

7 – Your headline must be relevant to the people you are writing to. And to what is being offered – an inappropriate or curiosity headline that doesn’t relate to the rest of the letter or advert makes your reader feel cheated and they won’t trust the rest of your message – even if they bother to read it!

Question:How do you get started on writing 100 headlines – it seems an insurmountable task?

For people who are new to writing sales letters and adverts it can seem a bit daunting. And as with any big task it is easier when it is broken down. When I’m running my copywriting workshops I get students to take the response words I mentioned in point 3 of the previous question, and another 72 I give them, and write a headline for each response word.

It doesn’t matter how crazy each headline seems at this stage, the process gets your brain working and the headlines you do write act as a catalyst to bring out the real winning headlines for you.

After you’ve done this exercise for a few letters you’ll find that you start to write headlines without having to use this technique.

Question:Where else do these techniques apply?

1 - Use headlines you’ve created, but not used as your main headline, within your sub-headlines – they catch the reader’s eye – especially if he or she is skimming your letter – it can pull them back into reading it. As a minimum they should deliver the main points of your message… a bit like a telegram.

2 – Creating 100 headlines often throws up a good P.S. The P.S. is usually the third thing that people read in a letter. First the reader checks the letter is addressed correctly; name; spelling etc. Then he or she looks at the end of the letter to find out who sent it – and that’s when your P.S. is seen.

The intention is to encourage your prospect to actually read the letter as well as remind them of the main benefit of responding. Encapsulate your offer, the real benefit the reader gains by responding and any bonuses they will receive in your P.S.

©2005 Original Work by Carol Bentley

Do you have a Question you want answered? Visit CarolBentley.com″ target=”_new CarolBentley.com and Click on Got a Question?. I′ll send you an answer and might include your Q&A in a future article.

Carol Bentley; author of ‘I Want to Buy Your Product… Have You Sent Me a Letter Yet? (How to create powerful sales letters, advertisements, flyers, brochures, web pages and newsletters that persuade hundreds, or even thousands, of additional customers and clients to buy from you!)***** Rated 5-star on Amazon.co.uk by 7 reviewers.

If you want help with a current copywriting project contact Carol through the contact form on her website: CarolBentley.com/contact.asp CarolBentley.com/contact.asp

As you set out to create your first niche non-fiction book (and hopefully your first bestseller), you will be supported by a strong motivation to keep your mind focused on the essential business at hand i.e. complete the project, achieve publication, and hit the bestseller lists.

Before that can happen though, you’ll need a plan to get you underway.

MANAGING YOUR TIME TO SPEED THE PROCESS

The only time constraints are those of your own making. This is not a race and you are not competing with anyone else, so don’t rush.

- Make out an action list for every day of your new adventure but don’t overload it.

- Never start on tomorrow’s work today. Tomorrow will be time enough.

- Take a break when hit a snag. Rest, go for a walk, watch a movie – and come back refreshed.

- You will work best during your most creative time of the day or week. We have already established that for some people, that is very early in the morning; for others, late at night or over the weekend. Try to discover when your creative moments occur and capitalize on them.

- Don’t work when you’re tired or jaded. You run the risk of turning out garbage and opening the door to disillusion.

- When you’re surfing the Net for information, always be on the lookout for items of relevance to your project. These could be in the form of articles and reports. They are in the public domain, so incorporate extracts if you feel they would enhance your content. If you need author consent, ask for it permission will not be unreasonably withheld.

OPENING SEPARATE FILES FOR EVERY ASPECT OF THE PROJECT

You will have many matters to attend to (often simultaneously) in the process of writing up your material, converting it into book format, and preparing your output for publication. Make the job easier and cut down dramatically on your workload by creating separate computer files of every aspect of the project; files you can refer to instantly.

o Research findings
o Working notes
o Draft copy
o Structuring the list of contents
o Authoring resources
o Preface
o Back cover blurb
o Glossary
o Index
o Publishing options
o Proposal for publication

Coordinate your activities this way right from the start and the production of current and future produce will look after itself. It will flow off the assembly line like honey dripping from a spoon.

WHY THOSE WORKING NOTES ARE YOUR STOCK-IN-TRADE

Your various researches will have provided you with an ever-growing batch of working notes (stuff you have copied to a computer file or pulled down from web sites and printed out); notes that you should always have readily to hand when working on every aspect of the overall project. These notes are the stock-in-trade you will refer to frequently in the fulfillment of your sundry assignments.

WHY GOOD AUTHORING RESOURCES ARE ESSENTIAL

If you are to produce information products worthy of publication, products that people will want and be willing to pay for, you need access to as many efficient authoring resources as you can locate. You’ll want to be able to visit a comprehensive cyberspace library for additional information– and perhaps even acquire some help with your creative writing.

Here are some other online places you can visit.

LITERARY LEAPS
Thousands of publishers, bookstores, literary locales.
literaryleaps.com

BOOK MARKET
‘If you are new to book marketing, you’ve come to the right site’ – John Kremer, editor, Book Marketing Update newsletter.
bookmarket.com

PUBLISHING RESOURCES
Valuable tools and resources for the worldwide publishing community.
bookzonepro.com

HOW MANY WORDS? - HOW MANY CHAPTERS?

It’s never that easy to estimate the eventual length of your first work but (as a rough guide) if you are planning on turning out 10/12 chapters your word count should be somewhere between 30,000 to 35,000 words for 12/15 chapters allow for 35,000 to 45,000 words. Do not set firm targets at the outset though because as your list of contents develops so too will the potential number of chapters in the final draft. Some material will merge with other data, some will expand, and some will disappear altogether.

HOW DRAFY COPY HELPS TO SHAPE THE FINAL PRODUCT

Even with a fully structured outline to work from (which we’ll discuss in the next chapter), committing the first paragraph to your word processor can often prove problematic. When you’ve accomplished the opening salvo and it is to your liking, press on with the composition but stop now and again to review what you have written. Doing it this way, your output operates much in the same way as a fountain; ideas spill out presenting you with new angles and twists in direction. This will continue to happen every time you return to work on your draft copy – and all to the betterment of the final product.

DEVELOPING A DISTINCTIVE TITLE FOR YOUR BOOK

The title of your book depicts the very first words that anyone reads; it is the catalyst that determines whether anything else is read. As such it is an instrument of ultimate consequence. When the title is plumb center, it hits the bull’s eye when it’s off center, it’s off the wall. Treat the development of a distinctive title as essential work that you cannot start on too soon, but never settle for the first suggestion that springs to mind, no matter how brilliant it strikes you at the time. Keep working on it, polishing it, developing the power words that will transform it into a masterful catch phrase that compels the prospect to turn the pages. Even when you have done all this to your satisfaction, you may find that a publisher alters it. Don′t balk or consider the change as interference. Publishers know better than authors do what constitutes a winning title.

Remember too that a powerful sub-title that sells the title itself is of equal necessity. In my new course I discuss how to wrap both into a commanding double-edged designation.

Your ability to plan for fulfilment will hinge largely on how effectively you manage your time. If this is a problem for you, draw down my complimentary e-report at this website 1st-creative-writing-course.com/makemoney.html

Jim Green is a bestselling author with an ever-growing string of niche non-fiction titles to his credit. ‘Make Money Writing Part Time’ is his latest dynamic creative writing course and is available for immediate download at
1st-creative-writing-course.com/makemoney.html 1st-creative-writing-course.com/makemoney.html

Conventions, conferences, meetings, and cruises are a booming business these days. Event planners are making lots of money, and they need you to help them fill empty speaker slots. It’s your job to figure out how you can appropriately fit into these schedules.

Check out organizations such as the Cruise Lines International Association, the International Association of Convention & Visitors Bureaus, and Meeting Planners International, which will probably also have a local chapter in your area.

Do some research to find out what kinds of topics are being discussed on the circuit. How can you create a topic that is new enough to set you apart, but not so new that you won’t fit in?

If you’re having difficulty deciding on the right topic for you, try to do a survey of your target market to determine what they most want to learn. Create a questionnaire to discover their needs, and then find a way to fill those needs.

Become an Expert

Once you have determined your topic, you need to establish yourself as an expert. There are several ways to do this. You can write articles and offer them for free to appropriate publications. You can self-publish a book or put an e-book on CD, which you can then include with your press kit and sell after your speeches.

Whenever you do make a booking, submit a press release to appropriate media outlets announcing your speech. You can use an online service for this, or you can target specific publications, radio and television stations. If you give radio and television outlets a tag line for their commercials that will make their listeners tune in, you have a much better chance of getting on the air.

Every time you make a booking, ask the client for referrals!

Tailor Your Topic to Your Audience

When you get a booking, make sure your material is tailored to your audience. Find out about the people who will be listening to you. Have they chosen to be there, or are they required to be there? What are their ages? What positions do their hold? What do they most need to learn?

Most importantly, how much do they already know about your subject? While you don’t want to talk over their heads, you also don’t want to bore your audience with information that is common knowledge to them.

Public Speaking Tips

Practice your speech aloud, and time it. Have extra information to impart if you find yourself with more time than you anticipated, and know what you can leave out if you run out of time. Running out of time is much more likely, and you will need to be able to cut from the center in order to end your speech appropriately. You don′t want to end in the middle and have your ending fizzle.

Always have someone else introduce you, and always write your own introduction. This way, the most important information about you will be imparted to the audience, and it won’t sound like you′re singing your own praises. You will sound impressive, and the audience will immediately be excited about hearing what you have to say.

Don′t try to be funny unless you know for sure that you′re funny. Remember how Johnny Carson always had something self-deprecating to say after a joke went flat? His joke about his bad joke was usually funnier than the original joke. If you′re going to try jokes, borrow Johnny’s tactic. This will help you to save face and keep you from getting flustered if no one laughs.

Avoid slides with too many words. Your audience will read each slide before you finish describing it, and this will just make them feel they′ve jumped ahead of you.

Whatever topic you choose, expand your expertise even further by reading and researching your topic. Learn everything you can. It will not only improve your speech, it will increase your confidence and ignite your passion even further.

If you follow these guidelines, before you know it, you will be a great public speaker who is also a professional speaker.

Matt Bacak became “#1 Best Selling Author” in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In You! Sign up
for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his
website at powerfulpromoter.com powerfulpromoter.com or promotingtips.com promotingtips.com.

If you’d like to know how to make something that looks complicated sound simple and easy to use in your copy, then listen to this.

The key to making something complicated — like, say, a brand new product nobody has ever heard of before — look like it’s actually no big deal to use in real life is to simply show how easy and simple it is right in your ad — step by step.

One of the masters of this was the late copywriter Eugene Schwartz. And here’s an example of an ad (he wrote more than 35 years old) selling an automobile performance boosting widget -– a type of product that automatically, by its very nature, seemed complicated on the surface — and made it look monkey-simple:

All you do is this: Open your hood. Locate your distributor. Simply pull off the wire leading from the distributor to your engine. Plug on this Japanese Thunderjet to your distributor. Put the wire back on top of the Thunderjet. And close the hood.

You’ve done all the work you need!

Now obviously, this terminology is dated. And back then (in 1971), it wasn’t that hard to figure out where the distributor in your car was.

But here’s the point: If you are selling something that seems hard to use — whether it’s a widget for cars or a new way of making money –- and if you want to make it look and sound easy to use, simply walk your prospect through the steps of using it right in your ad.

Believe it or not, this is one of those “little” things that can make a huge difference in your response. Reason why is because nobody really wants to buy something — even if they need it — that’s going to make their lives more complicated.

And so, if you’re the person who can make the highly-complicated look easy and simple, then you’re already way ahead of the game.

If you want to see this phenomenon yourself, simply test this technique in an ad you have running already that’s selling something that seems complex. You may be pleasantly surprised at the boost in response you get.

Ben Settle is a direct response copywriter and author of “The Copywriter’s Cheat Sheet” — which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.

Understanding this template is a priority for story or screenwriters.

There is only one story.

The Hero’s Journey:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharsis).

d) Gives you a universal structural template upon which you can superimpose your situational story.

and more…

MANAGING OTHER CHARACTERS

Often writers concentrate on the Hero’s Transformation and forget to manage the Transformation of other critical characters. The most common critical characters and associated transformations include:

The Romantic Challenge: initially the Hero and Romantic Challenge are polarized and incrementally come together until the Union, post the Seizing of the Sword.

The Supernatural Aid: Mentors often have Challenges of their own; just as the Journey provides the Hero with a capacity that was previously lacking, so the same is true for the Supernatural Aid.

The Shape Shifter: motivations and attitudes gradually move the Shape Shifter from one side to the other.

Doves: those against the Journey / Transformation tend to come round (the converse is true for antihero stories).

Learn more…

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero’s Journey and other story structure templates can be found at clickok.co.uk/ clickok.co.uk/

The Managing Creativity and Innovation MBA dissertation, DIY creativity Audit, Powerpoint presentation and Good Idea generator software can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made, the author’s name is retained and the link to our site URL remains active.

If you are really interested in writing press releases and need some help, do read on this article and you would surely find some ways to write effective press releases.

• The very first quality of your press release must be its clarity. No one denies the importance of using words that impress the readers but hat should not come at the cost of comprehension. The press release must be easy to understand.

• There should be a series of press releases. It would enable you to make your readers aware of your organization and how it functions. In the very first release, let your readers know some important achievements of yours. And then carry on with the latest developments and what you want them to know.

• Let the press cover events that happen at your firm. It would make your press release genuine and people would believe in it.

• Always know who your potential customers are. Research your market well and then address your targeted customers.

• It is essential to know what your readers want to listen to and to address them in the same words. Your press release must be interesting otherwise no one would bother to read them. You might like to add some photos to make it real interesting.

• As the saying goes, you can write only if you have something to write. So, if you have something to write about and then you release a press release, the impact would be really great. It is all about the correct timing.

Do you want to learn more about how I do it?

Article marketing has been extremely effective for me online, and I guess I just want to share with you a little bit of why.

You see, very quickly I realized that the articles were the number one area where I was gaining subscribers, and those subscribers, not subscribers gained via any other method (except for one ezine solo ad that went out to a unique list of subscribers) were purchasing from me.

So I simply adapted, and stopped spending any time or money on any other source of advertising, except article marketing. I just wrote lots of articles.

One thing I really believe in is massive action. I believe that you have to use massive action with just about anything you do online – just check the number of articles I have written.

You can see that I really believe in this, I am not just saying that articles work – they really do, or I wouldn’t be writing them. Because believe me, it gets old, writing fresh content everyday.

But you simply have to do it if you want article marketing to work for you, to drive huge amounts of traffic to your web pages.

One of the most important things I think that I have done is that I set up a different autoresponder and content for each topic about which I write articles. So people who read article marketing articles go to one autoresponder, list building article readers are sent to another, and I also have a traffic building autoresponder and a general interest autoresponder. These allow me to immediately ‘nichefy’ the readers and get them slotted into the right autoresponder to make me the most amount of money.

This also allows me to maximize the exposure I have to my subscribers, and get even more mileage out of my article marketing.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

Article submission is a topic that does not get as much focus as article writing. And yet how you submit your articles can make or break your article marketing efforts.

In my experience coaching hundreds of article writers and marketers, I’ve come across three common mistakes made by both new and experienced article writers and marketers.

Let’s take a closer look at each of these three mistakes and what to do instead.

Mistake #1 - Don’t submit - Believe it or not, there are many article writers you simply do not submit their articles. Procrastination and fear of rejection are the two most common reasons for not submitting articles. You simply must push past the procrastination and do it now. Procrastinate later, do it now. Article directories, the good ones that is, will help you get your article up to speed if it needs a bit of tweaking before it is published. No need to fear rejection here.

Mistake #2 - Believing that just as few will do - I′ve heard this from the whiners out there - “I submitted some articles and got nothing, this stuff doesn’t work.” This stuff works, you just didn’t work it. This is a numbers game - the more articles you get our there working for you, the better article marketing will work for you. At 882 articles if this one is accepted, I know article marketing works, and works well.

Mistake #3 - You don’t know what you don’t know - I’ve found that many article writers just sort of “throw up″ their article and up for the best. I’ve identified at least 30 specific nuances to successful article submission that result in your getting your articles getting picked up more often and over the competition. For example one tip is “Key words come first” in your title. “The Top 7 Reasons You Need to Write and Market Articles” is a bad title. “Article Writing - The Top 7 Reasons You Need to Ramp Up Your Article Writing″ is a great title. Key words come first.

Avoid theses mistakes and use these tips when submitting your articles.

Do you want to learn more about how I do it? You can get free access to an audio teleseminar and study guide of “How to Write 1 Great Article in Less than 30 Minutes and 8 Great Articles in 1 Day.”

Download it free here: TheArticleGuy.com/themostpowerfultemplate.htm TheArticleGuy.com/themostpowerfultemplate.htm

Do you want to get in on our free weekly Article Guy TeleSeminars? Visit TheArticleGuyTeleSeminars.com TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy

Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In the long run your ad will pay for itself. Although costly, it may just be the best investment you make.

It is true what they say about advertising. The average person needs to see the ad at least three to four times before the average person wants become curious. In some cases it takes a bit more than that.

For example, I could care less about what Mathew Lesko has to offer with his government grants book offer. I have seen the ad on television at least 50 times. You know how much that probably cost him to put an ad on television and to run it over and over again? How many times have you seen it? Have you bought the book yet?

After about the fiftieth time I started thinking about getting the book for myself. Not because I believe he has something in it valuable for me. I think that if you can get all that money he claims you can get, some one beside, the author would be saying something about it.

No, I started thinking about getting it, so that I could share the information with others for a fee less than what the book cost. I also though, what if there’s a program in there that I can use, or someone else can use. I can share that information with that person for a fee. Perhaps, I can charge people to write the grants for an additional fee.

The point is that you want to give people as much information as possible as to why they should buy and try your product. I came up with the idea about the book due largely in part to that particular commercial. Because, prior to that commercial, I only though about my own use and not how I too may be able to capitalize off of buying his book.

What an article does that an ad does not is give the reader something to think about. If the article is interesting the reader will read the entire article. If the reader reads the entire article, you may have just sparked an interest to find out more.

Teaser articles are like cliffhangers. I may not want to go any further with it because it may just be another cliffhanger waiting for me and I really hate not knowing how it ends. What if time does not allow me to find out? I feel empty. Like a movie that ends where you don’t know if the criminal gets caught or the hero got the girl.

Articles with a lot of fluff are like politicians that talk about each other and not the issues. We don’t know where they stand if elected to office. It’s hard to decide what to do. Generally, people don’t go any further for fear of getting more of the same. Fluff.

Advertisements and testimonials serve a purpose, but they are not enough to convince us that we should buy because Joe Smoke of North Carolina liked it. Advertisements only serve as a reminder that we need to buy more toilet paper and the best advertiser gets our vote on which toilet paper to buy.

Articles are for selling an idea, a concept, or something unusual in the market. Just because you think it is great or you want it does not mean anyone else will.

I am currently looking to put together the best how to book on government, business and investing and I am looking for everyday people that have done it to write about it.

About The Author

My name is Joyce A. Corrales and I started Mail Runner. I have been in the mail order business for 20 years and have learned many different ways to approach an untapped market. I started out selling advertising but quickly realize that I was doing a disservice to my advertiser. Now I give it away in the form of articles. The readers find it more interesting to get something meaty that they can take and use right away. The readers have learned that if it works, they are willing to pay for more. I’ve also been real estate and mortgage for about the same amount of time. I now write the “how to” on the escrow process, selling your own home, understanding income taxes, and much more. When my readers find the information valuable, they come back for additional services or material.

Join me: mailrunner.bravehost.com” target=”_new mailrunner.bravehost.com

mailto:mailrunner@adexec.com mailrunner@adexec.com

This free way to promote or publicize your book or business online will be successfull if you follow these tips:

1. Open your short introduction with a hook. Connect with your audience with where they are now. Ask a few questions in just a few sentences to pull them in.

2. Include a benefit or two for following your how-to suggestions, your solutions, or tips.

3. Make all of your paragraphs less than three or four sentences. People online will turn away when they see a long paragraph. They want their information short and useful.

4. Write an article that serves your audience, not you. When they see your ideas and how to’s, they will respect your as the savvy expert, and be more likely to look at your signature file and even visit your web site.

5. Write a number of solutions for a particular problem. Online readers want numbered tips or how to’s. This format is easy to read and gives a lot of specific information fast.

6. Write a tip with a consistent format. Start each tip with a command–do this. Follow it by the advantages of doing that action or show the consequences of not doing it. In your third point include some resources such as books to read, teleclasses to attend, or web sites to visit.

7. Leverage each article to make two or more new ones with little effort.. “Three Promotion Tips for Small Business People” or “Three Promotion Tips for Authors,” or “Three Traditional Promotion Tips” or “Three Online Promotion Tips.” The possibilities are endless.

8. Focus on only one topic per articles. If you don’t your article will wander around and your reader will wander away.

9. Include under each article a 5-7 line signature file. Include your name, your concept-marketing tag, your web and email, and your local and toll-free number. 80% of sales are made from the 800 numbers. Always include one free offer to draw people to your web site.

10. End your article with another three or four line conclusion repeating the benefits and great results you’ll get if you follow the article’s tips.

When you write a thoughtful article, you will get noticed and realize not only new free targeted visitors to your site, but sell much more of your products and services.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, “The Book Coach Says…” and “Business Tip of the Month″ at bookcoaching.com/opt-in.shtml bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.