Writing in Rochester

Are you confident in your article marketing campaign? Many article marketers are not! The reason for this is simple - They write and submit articles only to see little or no results.

If you are one of many who find themselves wondering how the heck they can really get the most out of article marketing then you need to realize a few things.

1. Obtaining hundreds or even thousands of one-way links pointing to your site from low-quality pages will not do you much good. These links do help a little but the fact is the true value of article marketing is of a much greater parallel. What does this mean? It means that mass submission is not as good as it seems. Pick a few of the top article directories, authority Websites in your niche and Ezines. Submit to only these sites and your articles will get much better Search Engine rankings.

2. The most important factor in any article marketing campaign is writing in a way as to spark an interest with the viewers. If your articles are on “rehashed” material most people will move on. Whereas new interesting or even controversial subjects will keep the viewers eyes glued to the screen until they get to your signature box.

3. With the recent implementation of Latent Semantic Indexing (LSI) by Google and possible other SE’s, it is very important to write for the future and not the past. In the past an Author could write his or her articles and Website content based around one of two keywords. This is called “keyword density” and it is on it’s way out the door. This means you have the chance to get one up on your competition by writing good LSI based articles, as most still write with a keyword density in mind. The main thing to remember with this is that the SE’s are looking for pages that were written for humans, not robots.

Of course there are other factors that you need to consider when marketing with articles but if you can follow the above three you will be able to increase traffic, conversions and your income!

For more information on how to Effectively market your Website, Blog or Product with articles visit articlemarketingdomination.com/ articlemarketingdomination.com/ where I offer my popular, new Ebook “Article Marketing Domination.” I would also like to invite you to join the all new articlemarketingdomination.com/forum” target=”_new Article Marketing Forum at articlemarketingdomination.com/forum articlemarketingdomination.com/forum where I’ll answer all of your article marketing questions.

As a writer, you should not let money stall your progress, growth and development. I am speaking on this subject from personal experience. If one is not careful, their gifts and talents as a writer will be stalled while trying to reach for the golden carrot of money. Money can be a deception to development because one loses sight of the heart and purpose of putting you words on paper. I believe money will stall the best writer and the novice, if they are not careful. For a writer to grow and develop, they must put money in its place so that they can move forward and enjoy the love of the craft.

Money is the grand illusion too many writers. It causes some to seek the life of a dreamer who will not work at their craft. I am still angered when I think about the time I have waste looking for the silver dollar of the writing illusion. If the truth be told and research done you will find that only a few writers cash in big. Now that you have a better understanding of the matter, in my opinion, you should write for you own satisfaction. I am saying what many other writers have said; in short, do not quit your day job.

It is a tremendous waste of time to be preoccupied with thoughts grandeur, instead of writing. We all have just a certain number of days to live and than our natural body dies. The reality is that your time is more important than money. We should value our time to write as a precious gift from Yahweh which we must use to the fullest. Do not let your mind waste its time on things that are sometimes out of your control. Your justification must come from inside; this will give you the motivation to not waste time.

There is sometimes a state of depression that can happen to us as writers if we are constantly thinking about money. It is the money thoughts that can set you up for the downward thoughts of depression. To value your ability as a writer in terms of money, is to quickly head done the road to depression and deception. Never see yourself in terms of a money value. Depression happens when we do not have a true picture of reality. Realize, in life, some things happen by chance.

We must realize how priceless time is to our development, happiness and inner fulfillment as a writer. Money, in my opinion, is always secondary to several more essentials traits in the life of a writer. Money is not first thing for the genuine writer. Handle anyone who tells you money first, at arms length; they probably want to deceive you or exploit you. Always be a writer first and fore most.

I retired from United States Navy in 2003, after serving over 21 years of enlisted active duty onboard several different ships and a few shore assignments. I am married. My wife and i have two daughters. We have two dogs, Chow Chow’s, to be exact. belwrites.com belwrites.com

Every writer has them, a mental list of things you notice in stories that drive you insane! On the top of my list is the superfluous use of the words had and that. Now these words aren’t always a no-no; sometimes they are necessary! You can check to see if you need the word by removing it and reading the sentence again.

He had an apple for lunch. This sentence wouldn’t make sense without the word, unless you substituted it with a more descriptive word, such as ate.

After work, he had stopped at the grocery store to buy milk for his wife. This sentence works without had and so it should be eliminated.

The same can be said for the word, that.

I want that tree, Mommy! In this case, the word is necessary.

She saw a tree that she wanted to buy. In this sentence, it can be eliminated.

Having a few extra words hanging around in your story doesn′t seem like a big deal, but it can slow down the story and you risk losing the interest of the reader. Consider the following passage:

He had went to the store late last night. It had been raining and the streets were wet. He drove around the corner, maybe a little too fast, and almost ran over a tree that was in the middle of the road. He swerved to avoid it, happy he had buckled his seat belt before leaving the house. He didn’t always put it on and felt that an angel must be watching over him… until the tractor trailer came around the corner and crushed his car against the tree.

Removing much of the extra verbiage changes the pace and allows the reader to get to the punch line faster.

He went to the store late last night. It was raining and the streets were wet. He drove around the corner, maybe a little too fast, and almost ran over a tree in the middle of the road. He swerved to avoid it; happy he buckled his seat belt before leaving the house. He didn’t always put it on and he felt an angel must be watching over him… until the tractor trailer came around the corner and crushed his car against the tree.

Now let me clarify one point. Using had is grammatically correct in many instances and is referred to as past perfect tense. Past perfect tense is intended to distinguish the order of an action for the reader. I contend the order of events should be clear without the use of the word had in most cases. So while it is grammatically correct in some situations, it can, and should, be eliminated in most.

Sonia is an author on Writing.Com/ Writing.Com/ which is a site for Writing.Com/ Writers.

Back when I was just a snot-nosed little brat, I remember seeing a Tex Avery cartoon titled “Symphony In Slang.”

This short little cartoon was almost entirely in slang (thus the title).

When I started studying copywriting and learned the value of using slang in my ads, I looked everywhere for it.

I checked video stores, combed the Cartoon Network website and scoured the Internet.

Nada.

There were a few sites in the search engines that had it.

But when I clicked on the links I’d find it was yanked offline for copyright violations or because the url had changed.

Recently I finally found it.

And yep… it was sitting there on good ol’ Youtube.

Long story short — I went through and extracted all the relevant slang terms.

Depending on what you sell, some of this stuff may be kind of hard to work into your story copy.

But a lot of it can still be used or adapted for a variety of different products and services.

For example, you could treat some of them like “formula headlines” — where you substitute one or more words with words that fit with the story you’re telling in your copy.

At the very least they should spark some useful ideas you can use.

Anyway, some of the best ads ever written are literally packed with slang terms.

I hope you get as much value out of the ones below as I have.

Slang Swipe File

born with a silver spoon in your mouth

grew up overnight

up at the crack of dawn

back to my hole in the wall

beside myself with anger

make some dough

beautiful girl stepped into the picture

I got goose pimples

clothes fit her like a glove

paintin’ the town red

let her hair down

she ate like a horse

my money was runnin’ out on me

left me in a pickle

I gave him the slip

he drew a gun on me

the law was on my heels

the judge tried to pump me

put my foot in my mouth

sent me up the river

felt myself going to pot

raised a big stink

going though a lot of red tape

threw myself at her feet

got on her high horse

couldn’t touch her with a ten foot pole

guess the cat had her tongue

after that I went to pieces

we chewed the rag a while

I heard from the grapevine

that burned me up

knew he was just feeding her a line

the guy spent his money like water

outside it was raining cats and dogs

I was feeling mighty blue… and everything looked black

a tear ran down my cheek

hot footed it over to Mary’s apartment

I died laughin’

Ben Settle is a direct response copywriter and author of “The Copywriter’s Cheat Sheet” — which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can bensettle.com/ get a free copy of his book and read his latest copywriting ideas and tactics at bensettle.com/ bensettle.com

What do you do during your public speaking presentations that cause the audience to say WOW? Dewitt Jones, a former photographer for National Geographic uses slides that literally give you goose pimples. Tom Ogden, an award winning magician from the Magic Castle in Los Angeles uses, what else, magic. Dave Gorden tells a story about Walt Disney. I use a special freeze frame video segment and shoot fire in the air.

In fact, there are many things that you can use or do to make your audience say WOW! You may have great voice quality like my friend, author and former radio announcer, Rick Ott. You may use your appearance like professional speaker Larry Winget who wears funny glasses and ties. You might sing or play a musical instrument or juggle or use props.

If you want to push your name up the memorability chart, put something unique in your speaking engagements that causes the audience members to go WOW!

Copyright © 1998 - 2005 Advanced Public Speaking Institute

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book “Wake ‘em Up Business Presentations” and “Click: The Ultimate Guide to Electronic Marketing.” It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients’ needs. antion.com antion.com

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Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spots pop up. This is sometimes the case when looking at the copywriting aspect of Google′s dynamic keyword insertion tool.

In case you’re unfamiliar with dynamic keyword insertion (DKI), it’s a feature of Google’s AdWords program. It is often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it’s a lifesaver for many pay-per-click (PPC) ad managers who have to stay on top of thousands of ads every day. It’s all done with a simple syntax command: {keyword:_______}.

From a timesaving standpoint, this is a wonder tool that has rescued PPC managers from the mind-numbing chore of typing the same keywords over and over. From an economic point-of-view, DKI *can* (not always) perform well enough to make it a viable option for larger campaigns. But what happens with regard to copywriting and eye tracking?

See It and Click It

The human eye is normally drawn to things that are unusual. Things that look out of place or different get noticed far more than things that blend in. For instance, on a page full of black text and black & white photographs, a small red square in the bottom corner will get focused on almost immediately. Why? Because it is completely different than everything else around it.

This same principle applies when considering your copywriting strategy for AdWords. When using DKI, you’ll want to keep your eye on the results pages. Why? We′ve all heard that using the keyphrase in the headline pulls better. It does… most of the time. There is an exception, however. This exception is what you’ll be watching.

In fact, a study done last year by Enquiro, Did-It and Eyetools tracked users′ interactions with the Google search results page. It found that surfers normally reviewed the page in an F formation. They would scan vertically down the left side of the page and then over to the right (where paid ads are) *IF* something caught their attention. That’s the point we’ll explore in this article.

In order to get clicks, you first have to get seen. If your ad looks and reads like all the rest, you’ve completely lost your originality advantage.

See For Yourself

Copywriting using DKI is a balancing act. You have to consider several factors, including the character count of your longest keyphrase, your ability to add text to the keyword-rich headline and how the ad looks on the page.

Take a look at some examples below. Remember that AdWords results show differently at various points throughout the day (and in relation to individual account parameters), so you may not see exactly what I saw when doing this research. I’m sure it will be close enough for you to get the idea.

Go to Google and type in the phrase “cruise vacation center” (without using the quote marks). See how all the ads look different? They don’t all have the same words bolded. They don’t all use the same copy. The bold words stand out because they are different. In this case, your eye will usually go first to the ads with bolded words in the headline.

You see ads offering a 6-night cruise for .xx and other ads promoting X% off on a cruise vacation, etc. There is diversity and that’s a good thing.

Now, what if you type in “home improvement”? (Again, without the quotes.) If your results page looks like mine, practically every ad has the exact same headline: home improvement. Not only do most of the ads look the same, the headlines read the same. Your eye doesn’t know where to go because everything seems identical. But wait! About four or five ads down, something catches your eye. It’s an ad that has no bold in the headline. That stands out because it’s different! As you scroll further down the page, more ads with no bold in the headlines pop out at you. In this case, because everyone else has opted for the DKI feature, their headlines are all very similar, making them less noticeable. But the ones who wrote custom headlines won out, thanks to diversity.

Tips for Writing With DKI

If you want or need to write using the DKI option, consider these tips:

1. Use a descriptive word along with your keyphrase. Instead of just inserting the phrase “airline tickets,” place the word “discount″ or “cheap” before your keyphrase to help it stand out.

2. For keyphrases that will take the entire 25-character limit, consider using one word of the keyphrase in the headline, instead of the entire phrase. Rather than “home improvement,” try inserting just “home” or “improvement″ along with other text you write yourself.

3. Keep it applicable. Your headline still has to convey a strong message about what the customer can expect at your site.

4. Test &amp Track! Everything in advertising is subject to change. Smart marketers always test and track to get the best results.

With a little forethought, you can develop a combination of DKI and custom-written AdWords ads that drive qualified visitors to your site.

© 2006, All Rights Reserved

Copy not getting results? Learn to write SEO and marketingwords.com online copywriting that impresses the engines and your visitors with Karon’s copywritingcourse.com Copywriting Course. Be sure to also check out Karon’s report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at copywritingcourse.com/keyword copywritingcourse.com/keyword.

The New Yorker Magazine has long been famous for its well-illustrated jokes. The simple pencil line drawings are created by some of the top illustrators of jokes in the world, and although many of the magazines jokes have a peculiar and sometimes hard to catch sense of humor, they are nevertheless appreciated with laughter by millions of readers. And one of the magazine’s biggest merchandise items over the decades has been its annual joke collection books, which are usually sold as coffee table style books, desk calendars, or personal journals containing the best jokes of the year.

Then a few years ago the magazine took the unprecedented step of letting its readers make up the punch line captions for the jokes it publishes. Each week one illustration is printed – without any caption attached – and readers can compete to come up with the best one-liner caption to go with the picture. Then readers also get to vote on which caption they like the best, after a panel of judges helps to narrow down the top contenders. Eventually, one entry emerges as the winning line, and the person who submitted it is rewarded with seeing it published in the magazine. They are also given a framed copy of their joke of the week, as a keepsake memento of their winning moment of laughter.

Several jokes generally run at the same time on the reader entry page, and each of the jokes is in a different stage or phase of the contest’s progress toward picking a winner. If you were to pick up a copy of the magazine this week, it will show last week’s winner. Then it will show the three choices for next week’s winner, so that you can vote for the one that you think is the best. And the new joke illustration – shown with no captions – is presented on the page, with entry information so that you can make up a funny caption and email it or mail it to the editors for entry into the contest.

But in 2006 the magazine added another twist to the whole process, which surprised and dismayed some readers, while it made others happy and excited. They now advertise that if you want to have a framed cartoon of your own, just like the ones that the winners get to hang on their own den walls, you can. All you have to do is write a check for around $50, add your caption, and the magazine will send you a copy of the illustration with your own caption printed on it. Of course you don’t even have to be funny, because it is not going to be judged by anyone, which makes some readers skeptical of the whole idea. But for the magazine and those who like the fun of seeing their own name attached to a cartoon, the concept – which is essentially another way to sell magazine related merchandise – is a winner.

Jeff is a professional freelance writer the website Plastic Surgery guide. We have lots of awesome info on the topics of supermagazineman.co.uk/model-collector-magazine.html model collector magazine, all the way to Plastic Surgery. We encourage you to visit us today and see all we have to offer.

Online articles have to written in a way that gets the readers attention, holds it through the article, and gets the click through to your web site. Writing for the reader may be the most important part of online writing. However, it isn’t the only important part.

Who else do you need to write for? If you want your articles to go beyond the directories in which you post them, you have to write for newsletter and web site owners - potential publishers of your articles. Ideally, your online articles should spread around the internet, creating more and more incoming links for your website. Each of these links is a potential stream of income.

For example, when I wrote an article for my web site, The Secret Information Site .com, I posted it in several directories. I didn′t get much traffic directly from the directories, but soon a decent web site took and published the article in their newsletter and on the site. Within weeks, they had generated dozens of sales of my ebook for me. This was almost a year ago, and I still get sales from there every week.

Writing Online Articles For Webmasters

Newsletter publishers and web site owners like an interesting article, the same as any readers. However, they have other concerns as well. They are running a business, so they want an article that helps generate income. Here are some of the specific things they look for.

1. They have few links. Generally one link in your author’s resource box should be enough for your purposes. More than that, and you are likely to scare away potential users of your article. Site owners don′t want too many non-paying ways for visitors to leave their site. They get your article without direct cost, but they “pay” you for your article with that link, and three links my be too expensive. It is also bad form to put links in online articles now - keep them to the resource box.

2. They are not sales letters. Your “Why My Site Is Best,” and “Ten Reasons To Buy My Product” articles will not be used. For the sake of the publishers of your articles and the readers, articles should be informative or entertaining, but not a sales pitch. Selling should be limited to the “About The Author” box.

3. They are short. Long article mean slower loading times for the pages they are published on. There also has to be room for the publishers advertising, navigational links, and more. If you keep your online articles between 300 and 800 words, they will be published more often.

4. They have simple HTML. Many publishers just copy articles from a directory without copying the HTML code. They know how to make the link active, but they may not want to recreate your highlighting, side bars and graphics. Use bold tags and italics, and not much else.

5. They are keyword optimized. The publisher should be able to recognize the primary keyword in the title, and see it in the first and last paragraphs of the article. Notice that “online articles” is used in the title, and body of this article. A publisher hopes that your article will generate new search engine traffic to his site, so decent keyword optimization makes your article more likely to be chosen.

Copyright Steve Gillman. He lost money on his websites until he discovered the power of articles. Six months later he was making a good living online. To learn how you can do the same, get your 999articles.com free online writing course at: 999articles.com 999articles.com

Writing is an art, one that brings joy to its creator. There is a certain yearning to get the words on paper and lastly have it printed on a book. For those looking to have their books published by a big publishing house there is much more required before they offer anyone a publishing contract; book proposal. The book proposal is for the publisher, a book marketing plan for you. It is a roadmap for your book marketing efforts. Both plans are integral for your book success.

Think about your book as a product, and that’s exactly what it is. As any other product that you might consider to market to make a profit you must think of :

Its value compared to similar products and how yours is better. You should also know who your customers would be and where to find them.Avenues to advertise and promote your book off and online.Possible sponsors for your book.Stores, organizations or business who can offer your book in a gift with purchase offerWhere to get reviews to include on your book, your website and any other promotional material. Try to get reviews from people who are experts in your book topic; your readers will know them and their review will heavily influence their buying decision.Analyze the content of your book and devise a way to develop a talk, workshop, or community based on one or more of the topics discussed in it. Write a few articles related to your book to use as a traffic building tool to your website, web log or forum. There are many places where you can submit articles free for others to use in their websites or electronic magazines as long as they keep it intact with all your information and links.Think about other type of media you can include with the book like CD version, calendars, software, workbook, etc.Develop a special report to be downloaded from your website as a thank you for their purchase. You can print the information within your book. If you have them register at your site before downloading the report you will be building your own fan mailing list.

There is so much you can do with a book if you only take time to think it over and plan for the marketing strategy before you write the first word.

According to a survey performed by Guerrilla Marketers’ Cafe with over a hundred book lovers, one of the most important parts of a book who influenced their decision to buy was the back cover. Dan Poynter explains it in detail in his book The Self-Publishing Guide and Is There a Book Inside You? On it he explains step-by-step how to divide the back cover section and what items to include in it to make it more attractive and to impress the reader with your book’s value. The book cover in general is a very important to the book, it’s what the readers see first and it should attract them in just a few seconds. And excellent written book with a poor cover won’t reach its audience. Go to the book store and look at books in your genre and see what attracts you enough to pick up, notice its layout, colors, typeset graphics, etc. Make notes of the elements and then take that information to develop your own book cover design. When it comes to cover design a professional is your best choice, but if you can’t afford one think about college students which you can hire for half the price or interest a graphic art class to take on your book cover as a project. You can contact college professors and propose the project for one of their classes. You can also request to have them make posters, cards, business cards or any other promotional material from it. Banners and logos will come in handy for when you develop your website or web log. There is a lot of software available you can also use to customize your own promotional material and then take it to your nearest printer or upload it online.

I hope you understand the importance of building a marketing plan for your book before you write your book. It is the key to make it a success and to be considered in the future for future ones. It doesn’t matter if you submit your book to a publisher or self-publish your book, the process should be the same and you should have a clear vision of how the book will find its way into the readers’ hands.

Clary Lopez is the CEO/Founder of Guerrilla Marketers Café, Free Book Promotion site. She is an author, moderator and publicist. You can contact her at mailto:guerrilla@clarylopez.com” >mailto:guerrilla@clarylopez.com guerrilla@clarylopez.com

or join her on her sites guerrilla.clarylopez.com/” target=”_blank www.guerrilla.clarylopez.com, lulu.com/guerrilla” target=”_blank www.lulu.com/guerrilla and her official author site clarylopez.com/” target=”_blank www.clarylopez.com

Article Marketers should be aware that if they are promoting a type of business, which has social issues and controversy attached to it, then there will be the occasional deletion of that category on some online article submission websites. Why you ask?

Well it is simple really if the online article submission site wishes to make good with all its advertisers and be respected as being legitimate then of course it must be somewhat politically correct. And therefore there will be instances where such a category is abused or the entire subject matter is abused out in our society rendering a backlash of negative public sentiment.

Recently one of the Top Online Article Submission Sites deleted a category called; Gambling. We all know that gambling is somewhat taboo in society and that it can cause economic conflict as it is considered an addiction too. Additionally online gambling is illegal or is crossing gray areas of law and therefore deletion made sense.

Of course for some online article authors they have complained stating that; It is not fair! In actuality these article authors feel singled out and actually they make a good point? If Gambling is gone today; What will be gone tomorrow? Tattoo Category? Politics?

I mean what is offensive to someone could never end actually, for instance Cooking articles are very offensive to ME, because it makes me feel inferior, as I am not a very good cook. Boxing makes me mad too, because I got punched when I was little kid by a bully from the Junior High School down the street and you know Stocks and Bonds category is bad, because I once had a stockbroker try to rip me off. My car broke down in 1992 on my way to my mid terms and so we need to ditch automotive category too?

Anyway you get the point, although in the reality of online article marketing we must also be keenly aware that if the line is pushed too far there will be backlash from advertisers as well as consumers and that means the online article marketing venue will not be taken seriously. Please consider all this in 2006.

“Lance Winslow” - Online WorldThinkTank.net/wttbbs/ Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance in the Online Think Tank and solve the problems of the World; WorldThinkTank.net www.WorldThinkTank.net/