Writing in Rochester

If you’d like to know a sure fire way to write ads so your best, most “ready-to-buy” customers bond with you, and feel like you’re one of their best friends, then this article will show you how.

As “politically incorrect” as it sounds…sometimes the best way to sell something is by deliberately offending and turning off the people you don′t want to buy.

For example (and this doesn’t always work, it just depends on what you′re selling), let’s say you sell hunting gear.

Well, if you want to get in “sync” with hunters, you can complain and moan about all the hippies and liberals who hate hunting, consider it barbaric and think it should be outlawed.

That way, by writing copy that insults and offends the people who hate hunters and everything they stand for, you will be empowering your own position within the hunter market, and creating an environment that makes them much more willing to listen to and — even more important — buy from you. Especially if they harbor the exact same complaints and it’s almost like you’re reading their minds in your copy.

Another example would be if you sell vitamin supplements and herbs. What better way to sell to “health nuts” (and I consider myself one of them) than by bashing and exposing all the “dirty little secrets” of some of the power players in the pharmaceutical industry?

Anyway, here’s the point:

Sometimes if you want to bond with and sell to a certain market — you almost have to go out of your way to be offensive and repellant to large numbers of people in order to get in sync with the people you are going after.

Ben Settle is a direct response copywriter and author of “The Copywriter’s Cheat Sheet” — which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can

Let me ask you a question:

Do you know how many pages you must have in your sales letter?

There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever.

The reason for this is simple: you want to get your prospects to read your sales letter from top to bottom, keep their focus on your words and make the decision to buy your product right there and then without having to click away to another page to find out more info.

Nothing should be there to distract them, everything should lead to one goal only and that is to have your prospects BUY your product.

If you haven′t achieved that by the time they get to the bottom of your page there are no second chances, you’ve lost them - never to return!

If this happens regularly, then you have some work to do.

Maybe your headline is not strong enough or you you need to rewrite your copy - make it flow more or if necessary make it longer or shorter.

If you need to, add some more testimonials or empahasise the value of the benefits to your prospect, change the style of your words a little - in short do whatever you have to, to get the buy impulse into your prospect from one page only!

I am often asked “How long should my sales letter be?”

The simple answer is as long as it needs to be to get the sale - No longer and no shorter.

Any Other Links?

Generally speaking, the ONLY link on your page is the link to the Pay Button, there should be no other links in your sales letter.

This is such an important key to success for the same reasons as restricting your sales letter to one page only - to FOCUS your prospects mind on your words and entice him/her to buy your product!

That means: no links to About Me, F.A.Q., Sitemap, or even Page 2, definitely no advertisements (banner ads, Google Adsense and the like) on your sales letter, either.

If you need to have a FAQ page attached to your sales letter this means that your sales copy is not doing it’s job properly.

Any questions that your prospect may have about your product or offer should be addressed in the copy proper.

So take a little more time to get into the mind of your customer and imagine the questions he may have about your product then answer those powerfully when you write.

If you have problems thinking up some questions a prospect may have, give your product to friends or acquaintances to try and get their input.

Alternatively, if developing your own products, you might want to consider driving traffic to a short survey page where you ask people for their input in return for a substantial discount or free bonus.

You could form a question like:

“I’m developing a solution to XYZ and I need your help to make sure it satisfies your needs. Please tell me what is your biggest concern concerning XYZ. Once you do I will give you an 80% discount on the purchase price of the finished product as a thank you for your help″

A spin off to this is that you can capture an email address for your list and have some ready customers on launch day, as well as knowing that what you’ve developed is what the market wants.

Testimonial links.

I often see sales letters that have a great testimonial included, but at the end of the testimonial there is a hyperlinked URL inviting the reader to click and see what else the testimonial giver has said.

Just think for a minute what will happen to your reader in this case, he’s focused on your story and has seen the benefits of your product backed up by the testimonial. Then he notices the hyperlink at the end of the testimonial, so he thinks to himself “let’s just see what else ‘Joe Bloggs′ has to say…”

A quick click and your reader is gone - of course he means to return but…

His concentration has been broken and what is worse is, that by following the hyperlink he is often taken to a sales page for a completely different product (or worse still a competing product).

Once there his attention is captured by the headline and he starts reading…

Meanwhile all thoughts of your product have gone!

If you are remotely lucky he will return to your page later on and try to continue readng your sales letter but even if this happens his concentration has been broken and it will be almost impossible to capture again.

Anything that distracts your prospect from your primary goal is a No-No. As soon as you allow him to lose focus that’s it…

He’s gone never to return and you can′t allow that to happen can you?

Keep well and keep on earning!

Copyright 2006 Stuart Elliott

Stuart Elliott is a world class copywriter who has written numerous articles about sales letters and copywriting. Go grab a FREE copywriting power pack at: howtowritekickbuttcopy.com howtowritekickbuttcopy.com

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters:

The Hero’s Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

The Hero’s Journey is also a study of conventions. Before screenwriters can decide whether to accept or reject the conventions, they must appreciate their purpose and value.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero’s Journey as a template.

• Star Wars (1977) grossed over $460,000,000 - uses the Hero’s Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 - uses the Hero’s Journey as a template.

• ET (1982) grossed over $434,000,000 - uses the Hero’s Journey as a template.

• Spiderman (2002) grossed over $432,000,000 - uses the Hero’s Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero’s Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero’s Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero’s Journey.

Screenwriter Online: Hero’s Journey and 3D characterization

A three dimensional hero makes for a richer story. Similarly, three dimensional allies make for an even better story.

A hero is developed using a number of techniques: inner challenge, outer challenge, romantic challenge, hero’s initial status, hero’s capabilities, hero’s true nature etc.

It is not so much that allies are normally less developed, but that there is less time to devote to their challenges (and, for the sake of the story, excess attention paid to them diverts from the core story).

However, it is not uncommon to provide the allies with their own challenge (romatic, outer or inner) and perhpas their own mentor.

In Crouching Tiger Hidden Dragon (2000), both Li and Shu Lien (the Mentors) have their own inner challenge and a Mentor in Sir Te.

In Gladiator (2000), Proximo (a Mentor) has his own inner challenge in that he must rediscover his Old Self.

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at managing-creativity.com/ managing-creativity.com/

Motorcycle gangs start their history after the World War II, when they were a symbol of youthful opposition. Other members were war veterans, thousands of which came back home trying to take up their lives. Many of those people missed the excitement of the war. One of the ways to get a searching excitement was riding high-powered motorcycles.

Also thanks to several high-profile Hollywood movies and also some other widely-publicized events, gangs got their substantial notoriety. Such movies as for example “The Wild Ones” in the year of 1954 and “Easy Rider” in 1969 both helped to glamorize the biker lifestyle and gang activity at all.

For example one of gangs, named “Hell’s Angels” gained their broader exposure during a Californian Rolling Stones concert at the Altamont Speedway in 1969. During the show, some members of the “Angels” turned on the audience and killed a fan. Such events helped gangs to capture the imagination of many, who flowed in to their ranks.
In every outlaw motorcycle gang exists a constitution that sets acceptable standards that help to conduct and administrate the club. Membership requirements are the main paragraph in this constitution. Constitution also conducts behaviour during meetings or runs and set penalties for misconduct.

Constitutions differs from club to club, but they usually include next laws: all members have to be male and be at least 18 years old, all new members mast be sponsored by at least one of current members, every newcomer must complete a probation period, every member pay monthly dues and also pay initiation fees to the national headquarters. If one member want to transfer from one chapter to another he should get the permission of both gang’s presidents. Each member has to keep colours and every attribute that goes with gang symbolism. It is very important that members may only ride two kinds of motorcycle: Harley Davidson or Indian. At last years some of the bigger and more powerful gangs use modern equipment to test potential new members, such as voice stress analysers, for example.

There are many motorcycle gangs that have chapters in various states, cities around the USA and even abroad. In most cases organizational structure of the motorcycle gang, title of member in the structure and responsibilities are as next:
First going National President, who is the founder of the club. Usually he is located close to the national headquarters. He is always surrounded by bodyguards and organizational enforcers.
Next come Territorial or Regional Representative, sometimes also called as the national vice president.

National Secretary is the third person in motorcycle club, he is responsible for the money of the club and for the collecting of fees from local chapters. He is also responsible for recording all constitutional changes.

National Enforcer can be called right hand of national president, he is a body guard. It is also in his responsibilities to give out punishment for club violations.
Chapter President is the main person in each chapter, he may be claimed to this position or members may vote him.
When the president of the club is absent, Chapter Vice President takes the responsibilities of leader.

The most educated person in chapter becomes a Chapters Secretary (Treasurer. He maintains all calculations: collects dues and pays bills.
Person who maintaining orders meetings of the club is Chapter Sergeant at Arms. He has to be very strong physically and loyal to the chapter president. He is like club enforcer.
That is the Road Captain who makes decisions about routes to be taken during runs. He is also responsible for refuelling, getting food and maintenance stops. He can use club’s money for necessary things, such as bail.

Those people who are fully accepted by the staff of the gang and who pays dues are called Members. They live by club’s constitution laws and obey all president’s orders.
People who want to become Members first of all must become Probate or Prospective Members. Usually they spend from one month to one year in a status of probation and then club members make a unanimous vote to decide whom to accept. During all this time they have to prove that they are worth to become a member. Frequently their tasks are to carry weapons for club members and stand guard at club functions. Prospective Members do not wear colours and has no voting rights.

You may also take part in club’s life and not to be a Member, but in this case you must be Associate or Honorary Member. It is a person who proved his value or usefulness to the gang. Usually status of Honorary Members gets bondsmen, attorneys, motorcycle chop owners and auto wrecking yard owners. They are allowed to take part in gangs’ parties or in town runs, but they do not have voting rights and rights to wear colours of the gang.
Most gangs show their identity by wearing gang colors, making gang tattoos, or T-shirts with the gang’s signs. All these attributes usually include Nazi symbols, or vulgar phrases, skulls, and satanic-type symbolism.

Modern motorcycle gangs have much in common with traditional organised crime syndicates, crime families or drug cartels. Motorcycle gangs also own and protect their drug distribution networks. Gangs that form the “Big Four” control 75% of the North American Methamphetamine market. To control such a big market they use all methods – such as murders, rapes, assaults, arsons, intimidation and torturous interrogations.

Other crimes that bring in millions dollars more to gangs: robbery, prostitution, extortion, theft, arson, bombings and contact murders.

In 1970s, more then 800 outlaw biker gangs operated on the territory of the United States. In 1980s, the FBI has recognized motorcycle gangs as a priority in their program of fighting with organized crime. Federal agencies together with state and local police have made a lot of operations to arrest and convict members of the major motorcycle gangs.
Many of today’s biker gang members are well educated, most of them are earning college-level degrees in computer science, criminal justice, finance, business and law, but they use all their knowledges in crime activities. Members are armed with the latest in military technology and use protection of the best lawyers. Biker gangs are cooperating with prison gangs, street gangs, racist groups, drug groups, and traditional organized crime families.

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I can conclude that motorcycle gangs are like small countries inside real country. And as they represent the criminal side their rights should be strictly minimise by federal law in order to protect peaceful citizens.

Aaron is a professional freelance writer at custom essays writing service: custom-essay.net
He is also a technical writer, advertising copywriter, & website copywriter for Custom Essay Writing Service.

Article site submission is the proven way to get more traffic to your website. Almost every Internet marketing Guru agrees, when you write informative articles and submit them to an online article website, you get many traffic generating benefits.

Article Link Building

Links from an article submission site provide you with a two-way benefit. First, you get up to 3 one way links from your article to your website. That means you can point these links to three different pages on your website. Having one way links from articles pointing to your webpages will make a huge difference in your search engine ranking. A huge, positive, difference!

Second, you get an almost instant increase in traffic to your website. People will read your articles and a percentage of them will click on these one way links to your website. No matter what type of Internet article marketing you′re doing, whether it’s article site submission, article link building, or web site promotion articles, article writing will work for you.

You Don’t Have to be an Expert to Get Started

When I started I was by no means an expert at article writing, I struggled a lot in the beginning, and I still struggle now from time to time. What I have learned is that with steady practice, I can now sit down and type out a short article relatively easy. All it took was practice. If you want to get more website traffic, try using article site submission, article business marketing, free article directories, and article link building. It’s working for me, and I’m sure it will work for you.

To get started, just click on the following links to submit your articles, instantarticlemarketing.com www.instantarticlemarketing.com and articlepeddler.com www.articlepeddler.com You can submit your articles, press releases, and announcements for instant traffic and one way article links to your website.

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters:

The Hero’s Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

The Hero’s Journey is also a study of conventions. Before screenwriters can decide whether to accept or reject the conventions, they must appreciate their purpose and value.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero’s Journey as a template.

• Star Wars (1977) grossed over $460,000,000 - uses the Hero’s Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 - uses the Hero’s Journey as a template.

• ET (1982) grossed over $434,000,000 - uses the Hero’s Journey as a template.

• Spiderman (2002) grossed over $432,000,000 - uses the Hero’s Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero’s Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero’s Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero’s Journey.

Hero’s Journey, Story Structure and the Ideal Choice

A critical element of the Hero’s journey is the Seizure of the Sword. Before this, however, the hero is asked to make a difficult decision - which relates directly to the Ideal that pushes the hero toward the Sword.

In Elizabethtown (2005), drew has to decide whether he wants to return to Ellen (representative of the Old World) or move towards Claire (representative of the New World).

In Spiderman 2 (2004), Peter has to decide whether he wants to sacrifice being Spiderman in order to win MJ’s love.

In The Matrix (1999), Neo has to decide whether he is able to put his own life on the line in order to save Morpheus.

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at managing-creativity.com/ managing-creativity.com/

Did you know that your writing can have a huge impact on how successful your site will be?  If you’re trying to sell a product or a service, what you say and how you say it is extremely important because you don′t want to lose your visitor’s interest before they get to your order form.

Here are some tips to help you improve your writing skills in order to keep your visitor’s attention.

Stress The Benefits Early

If the goal of your site is to sell a product or service, don’t focus on what you want, focus on what your visitor wants.  Whether you realize it or not, when a person lands on your homepage, there’s a little voice inside their head that constantly asks, “What’s in it for me?”  They came to your site because they are searching for something, and it’s your job to help them find it.

Now, this next sentence is going to sound a little harsh, but there is a lot of truth to it…

Your visitors don’t care about you until they find out what your site can do for them.

Think about it and read that sentence again.  When you go to Google and do a search for “download music”, that probably means you are looking for a site that will allow you to download your favorite songs, right?

So when you click on the first site, you don’t want to get bombarded with biographical information about the author of the site.  At this point, you are looking for the benefits.  You want the goods, the guts, and the glory.

Now, after you discover that this site may be of use to you, you may decide to read up on the author and how the site was founded, etc.  But you don′t want to be hit with the history of the site right from the beginning.

I see so many people starting their web sites out with a 10 paragraph bio about themselves.  The paragraphs are filled with countless “me′s″ and “I’s″. (Yawn)

If you are trying to sell a product or a service, this is the absolute WRONG way to go about it. You must feed your visitors the benefits, give them what they want. 

Get rid of all the I’s and me’s and replace them with the all important word, “YOU”.  Remember, you are not writing this site for yourself, you’re writing it for the potential customer.

Don’t Assume Your Visitors Will Read Everything

The average person will only read between 5 and 10 percent of your site. This is because most people find what they’re looking for within the first few pages. So if you’re trying to sell something, make sure your important benefits are listed upfront and get to the point quickly.

Not only will they not read every page, they also won’t read every word on your pages.  They scan for information just like they’re reading a newspaper.  That’s why it’s important to make sure your pages have lots of short paragraphs separated by subtitles.

This makes it easier for them to scan and find the information they′re looking for. Don’t make them hunt too long to find something or they′ll leave.

This is another reason why it’s important to include some kind of search function, site directory and/or table of contents on your site.  Also make sure that these features are accessible from every page.  Organization is definitely key.

Look at Your Site Through Your Visitor’s Eyes

After you’ve written your copy, it’s a good idea to take a step back and put yourself in your visitor’s shoes for a moment.
Pretend you are visiting your site for the first time and read over all the content.  Then ask yourself a few questions:

Have you explained everything clearly?

Sure the content makes sense to you because you wrote it, but if you were a first-time visitor, what questions might you have?  Did you leave out some information because you assumed the visitor already knows?  Are there terms or phrases that you need to define?

Does the content flow logically?

Have you put the cart before the horse?  Do your thoughts jump all over the page or are they organized?

If you develop your content in your head as you type, it’s very easy to produce copy that is unorganized.  Make sure you read over everything to ensure your paragraphs and sentences flow logically.

Does your site navigation make sense?

Navigation is so very important.  You don’t want your visitors to get lost so it’s vital that your navigation titles make sense and clearly define what each page is about.

You also want to ensure that important pages like the order and contact form are easily accessible from every page on your site.  In addition, be sure that your navigation is consistent and doesn’t change from page to page.

If you find this difficult to do, ask a friend to help out.  Have them read every page of your site and jot down any questions or comments that develop as they go along.  You’ll be amazed at what you’ll discover when someone else reads your work.

Sometimes you can be too close to it and find it hard to look at your site with an objective eye.

Conclusion

Remember, the content on your pages represents your voice on the web. It’s what stands between you and your potential customer, so make it effective. You never get a second chance to make a first impression.

Lisa Irby is the author of 2 Create a Web Site — a site that encourages you to EDUCATE YOURSELF before diving into the website creation process.

2CreateAWebSite.com 2CreateAWebSite.com

If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article. Even if you are a brilliant writer, it always helps to have someone else look at the work with fresh eyes.

Most of these editors will be people you hire on a freelance or project basis. To get the most out of such a relationship, it helps to be clear about what you need and what you can expect.

To start, you should know what kind of editing you are looking for. There are many different levels and varieties of editing. Probably the three you will encounter the most are substantive editing, copyediting and proofreading.

Substantive editing

Sometimes called developmental editing, substantive editing looks at both the content and structure of a manuscript as a cohesive whole. Does the story or argument flow logically? Are there obvious gaps in a certain area? Too much information someplace else? Substantive editing can involve re-ordering large chunks of text, removing text, adding text, and even rewriting.

Copyediting

Probably the most misused of all the terms, copyediting is often used as a catchall phrase for any and all kinds of editing. Strictly speaking, however, copyediting checks for errors in grammar, usage, spelling, punctuation and other mechanics of style, internal consistency, cross-referencing, labeling and so on.

Proofreading

Proofreading is the final review of a fully formatted and typeset manuscript. It is meant only to catch small errors such as the odd spelling mistake or hyphenation snafu that might have been missed at the copyediting stage, or that appeared during the layout process.

The above definitions are fairly standard but there are variations. Not every editor defines editing terms in the same way. It is therefore crucial that you discuss in detail the exact nature of the services your editor will provide.

You will also want to clearly discuss the fee arrangement. Some editors charge by the page or word, while others charge by the hour. Still others charge a flat project fee. One method of charging is not necessarily better than other. Just be sure you know what you will get for your money. If you are being charged by the hour, ask the editor to provide an estimate up front of how long the project will take so there are no surprises when the final invoice arrives.

The best way to avoid misunderstandings is to have a written contract signed before any work begins. A contract will typically include a

detailed description of the services to be provided

statement of the fees and payment schedule, and

timeline for the work to be completed, including any project milestones.

Depending on the scope and nature of the project, your contract may also include a number of other considerations. An important clause to include, especially on a book project, is one that deals with copyright. You want to make sure that, as the author, you retain all rights to the material no matter how much editing or rewriting the editor may do on your behalf.

Many editors will supply a contract, but be prepared to create one yourself if they do not.

Here are a few final tips for working with an editor:

Some editors specialize either by format, by topic, or both. For example, an editor might be a specialist in audio scripts or might focus solely on medical books. You may want to look for an editor with particular expertise in your subject matter, especially if you are writing about a highly specialized field.

Be open-minded towards an editor’s suggestions and changes. It can be hard on the ego to see your painstakingly crafted manuscript go under the editor’s knife. But keep in mind that if an editor is making alterations, it’s because he or she thinks it will improve your work. And in the end, a good product makes you look good too.

Establish and maintain clear lines of communication. Know what your expectations are and convey them. Ask the editor to keep you in the loop as the work progresses.

About The Author

© 2004 Juiced Consulting.

Juiced Consulting helps business owners package what they know into information products – such as books, audiotapes and teleclasses – that they can sell to generate new business revenue. For a free newsletter and other resources, visit juicedconsulting.com” target=”_new www.juicedconsulting.com.

mailto:jtribe@juicedconsulting.com jtribe@juicedconsulting.com

Avoid making over-top-statements like –
- the best ever
- the greatest
- your dream come true
An editor will quickly junk your article because no self-respecting newspaper, wiki, or website will ever accept blatantly promotional information disguised as a press release.

Instead, you should appear to be unbiased. However, there is no point in writing a press release if it doesn’t promote your company or your product or service. So the best thing to do is –

Create a problem. Is your server crashing often? Backups too troublesome? Capture the essence of your product or solution in the headline, which should be less than 10 words. Think of it like a billboard on a highway which must grab attention and make people stop in their tracks.

Offer a Solution. Use our backup solutions or host your site on our server…you get the idea. Identify a pain and then offer the balm for it.

First paragraph summary. Should cover the 5W and H of journalism ; for example –
- Who
- What
- When
- Why
- Where
- How

Then go ahead and provide more details in the subsequent paras.

The PR Pyramid. Give the most important, or the most sensational, or the most stunning facts first. This helps in 2 ways –
- your reader is riveted and will be compelled to read ahead
- the editor can junk the latter half of the PR without too much loss of information

In The Concluding Paragraph Summarize everything, giving contact info like names, URLs, email IDs, phone numbers, etc.

Do you want to learn more about how I do it?

Article ideas live longer when you have your own Personal Idea Capturing System (PICS). Read on wild reader to discover how to create your own personal idea capturing system.

We have all had the experience of coming up with great idea for article only to forget it later because we did not capture the idea. This used to frustrate me so much. I′d tell myself oh yeah this is such I great idea there is no way I can forget it.

I have found that there are as many ways to forget an article idea as there are artilce ideas. So I have created a term your personal idea capturing system, or your pics.

Now this sounds all technical but it’s really not. The most important thing is having a system to capture your article ideas.

Idea capturing options

Option 1 — write it down — the weakest ink is still better than the strongest memory.

Option 2 — type it into your computer — same thing as above. The dimmest computer screen is more reliable than the brightest mind and capturing an article idea.

Option 3 — record your article idea — I carry with me a small personal recording device that I can speak into whatever I want to capture article ideas. Many cell phones come with this feature where you can record a memo into the phone. In a pinch when I have not had my little recording device or my cell phone with me, and even called my own voicemail and left myself a message with the article idea. This can be good for a laugh later when you had forgotten that you do this, check your messages and find a message from yourself.

Would you like free access to two of my Article Writing Templates? You can download them by going to TheArticleGuy.com/bonustemplates.htm TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit TheArticleGuyTeleSeminars.com TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy