Creating original articles that relate to your business and publishing these articles in the right places is one of the most powerful techniques you can employ to drive highly targeted traffic to your site.
I have received thousands of visitors to my sites as a direct result of article marketing. And the best part is these visitors came because they already knew something about what I have to offer, and they wanted to learn more!
Now don’t freak out on me and say something like “Darn it Tim, I′m a business person not a writer!”
That’s totally ok. We′re not talking about writing prize-winning masterpieces here. A short, 300 to 500 word article that is written in clear language is all you need to get great results.
Here’s the short version of how all this works:
1. You write a brief article on some aspect of your business. of course you include a resource box (like an ‘about the author’ section) that contains a link back to your website.
2. You publish this article on a popular directory site like EzineArticles.com or submit it directly to an ezine publisher.
3. People with an interest in the topic read you article, and in many cases follow the link back to your website to learn more about what you have to offer.
4. These visitors are then exposed to your offer.
As you can see, article marketing is a very simple yet nearly flawless system. With just a small amount of work, you can get loads of people who are interested in what you have to say to visit your site.
Here are some examples of how article marketing might apply to different business models:
Local Service Business
The owner of a landscaping company might write an article on how to prepare the soil for a new flower bed, and submit this article to a locally owned how-to site. Then when people in the community log on and read this article, they will be able to follow the resource link back to the landscaper’s business website.
E-commerce Website
Someone who sells wind chimes from their site could write a piece on the history of wind chimes and submit this to an ezine directory. Not only would people be able to read the article on the directory site, but ezine publishers with an interest in wind chimes might also pick the article up and post it on their sites. This could result in a large number of people finding the author’s website and browsing their selection of wind chimes.
Network Marketer
An Internet entrepreneur who promotes business opportunity programs could write an article about talking to leads on the phone without sounding too pushy. This article could then be submitted to an article directory or ezine publisher. When other network marketers read this article, they would follow the resource link to a page promoting the author’s newsletter, and have the chance to sign-up and learn more about network marketing techniques.
Just about any business model can benefit from a simple article campaign.
Again, you don’t have to be a master writer. You just need to be able to put your thoughts into clear language. As long as people are interested in the topic you are writing about, there is a great chance they will enjoy your article and want to check out your website form the resource link.
When people read a good article, they automatically assume the author is an expert in their field. For this reason, the traffic being generated from your resource link will be of a very high quality nature because the people who find your site through an article will already view you as an authority in your industry.
Tim Whiston is an entrepreneur, website developer, and Internet marketer who lives in the southeastern U.S.For more information on his products and services be sure to check out his