Good web page and article content is very important to a successful Internet Marketing Campaign. It’s what brings search engine traffic to your website, keeps your visitor there and spurs on repeat visits. Fresh content, interesting topics, clear and concise writing and a conversational tone will hook your readers. The following Tips on Article Writing will help you realize your goals.
Your Internet strategy should contain all the basics discussed below. These basics will assist in creating fresh content that is readable by humans and all the while remaining search engine friendly. This is important as there is a delicate balance between optimizing keywords for search engine traffic and allowing readable content for the human.
People use keyword strings that make very little grammatical sense when conducting a search. But the frequency with which they do it will require you to become very creative in sentence structure. For instance, “Article Writing How To” in my title is a little squirrelly, grammatically it should read “How to Write an Article”, but the keyword research results tell me to act otherwise. You will understand this issue after reviewing the results of your first keyword analysis. So, if you′re looking for high ranking in search engine results and increased revenue through affiliate marketing and/or Adsense ads, then these tips are critical. It is however true that, variations of the same keywords will end up with high rankings in search results.
Article Keyword Research:
There are several free tools available for Keyword Research. Remember that these tools are very limited because they are free. The point is that they can and will get you started. When you do your research on a keyword, several variations of your main keyword will be in the final results. Next, find the related keyword combinations that best fit the intent of your site and use each one for a web page and/or article topic. Your decision to choose particular keyword combinations will be based on the actual search volume versus the competition’s placement of that keyword on competitive internet web pages.
Now you should be ready to begin writing your web page or article content!
Article Keyword Placement and Keyword Density:
The Article Title should have the primary keyword placed at the beginning, and then appear again within the first few sentences of your Article Introduction. Of course you will then need to strategically place your primary keyword and related keywords throughout the article or page content. Keyword Density is next, and comprises of a ratio between how many times your keyword appears in the document compared to the overall word count. This calculation is the next factor in the potential success of your article. Generally it is believed that 1% - 5% keyword density is optimal. Too much is considered spamming, while too little will result in low search engine rankings. There’s a slew of free Keyword Density Tools available on the Internet that will provide this analysis.
Paragraph Length:
Paragraph Length and the next tip for Article Length are my major challenges. Once I get to writing, the thoughts just keep flowing and unless my reader is diligent, this can be a huge problem for the volume of internet content. It is a fast paced society and the internet is the epitome of it. People order something online and expect it to be delivered yesterday. As you know, this whole mindset has flowed into our everyday lives. Just remember that shorter paragraphs will assist in breaking up the page, thus providing easier reading, flow and visual scanning.
Article Length:
For Article Submissions to ezines, the range can be between about 250 to 4000 or so words. My recommendation is to keep them around 450 to a maximum of 1100. More than that results in the distinct possibility you could have written two separate articles, or caused too much content to consume quickly.
For a benchmark, use 650 as an average or optimal word count. This is not a fixed and fast rule, but a general guideline. You want the reader to glean the information you are providing and then follow your links in the Resource Box. To help you on this point, most Word Processing programs carry a word count tool in the Tools Menu. Use it frequently whilst writing to gauge your progress.
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