It doesn’t matter how advanced a copywriter is, they will generally follow a template when writing salesletters. The key to having a template is that all you have to do is plug in the correct words and then connect the dots.
When I write a salesletter, I rarely write it from beginning to end. The process can be a bit much. What I generally do is take one day and finish the headline. The next day I would finish the call to action, and day three tackle the grand opening. Not necessarily in that order but I do take manageable bite sized chunks.
There is no need to work in chronological order. If you have the structure of the salesletter already planned, the order that you write it in is unimportant. It is perfectly alright to dance around various sections of the salesletter.
You have to know when to stop dancing though. As you visualize the sections as they dovetail into a seamless movement, then you know that its time to stop. I can’t remember when I wrote one from beginning to end.
It’s not a good idea to write it that way. It makes more practical sense to daily focus on the various sections. Take your time. This is not a race. Establish for yourself a solid mindset.
Prepare yourself before you prepare the salesletter. It has to become a part of you. Every word must have a specific duty. Don’t just go through the motions of writing and including words that everyone else uses.
If you feel that you are out of your depth in constructing your letter, the words that you use will highlight that fact. How can you convince anyone to purchase your product if you are not convincing in the things that you say in your letter? You must show them that you believe in yourself and your product.
Any detection of a lack of self confidence will bring an immediate click away from your letter. So inject your masterpiece with tons of patience and confidence. A well thought out and planned salesletter will work wonders for your bank account.
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