As a freelance copywriter, I am keenly aware that my work will often be the first impression many people have of my client and my client’s product or service.
As in all areas of life, preparation divides the winners from the rest of the pack. But how can a freelance copywriter lay the groundwork to write great, compelling copy that produces new customers, new sales and new profits?
It comes down to two things: (1) Know your customer; and (2) Know your product.
Knowing Your Customer.
Why would a customer buy this product? What need does it appeal to? What reason motivates a customer to buy something like your product? If you cannot find the need you are appealing to, all the rest of your work will fall flat. I have explored this whole topic in another article called