Is your solo ad campaign faltering?
Would you like to see new life breathed into your ads again?
Here’s three writing tips to help improve your solo ad
response rate.
Cut out the fluff
People are pressed for time. They don’t want to read a
long email. In solo ads, people tend to go on and on and on.
Making it incredibly difficult to the reader to stay
focused on it because they have other things on their mind.
A lot of the ads floating around these days are full of what
I call fluff. Non-essential information that doesn’t need
to be there. You have to think first what an ad is suppose
to do.
Deliver traffic with a desire to know more.
The reader doesn’t have to know everything from your ad.
Leave a little bit for them to discover on their own. Get to
the point of your and and let the sales copy, or landing
page copy do the rest.
In some recent experiments with some willing clients, I have
been testing out long vs. short ads. The shorter ads are
receiving much more response than the long ads. Simply for
the fact that they deliver a lot of emotion very quickly.
Write like you mean it
Some solo ads just make me sad.
I can tell that the person on the other side of the email
could care less about anything else but to get me to
buy something so they make money. Sure, that’s the ultimate
goal but don’t be so blatant about it.
When writing a solo ad your very heart must be in it. You
must be thinking about one person at a time. Not the
thousands you want to reach. Create your ad so that when
people read it they know that you are very involved with
the product, opportunity, ebook, or whatever.
In an ad that was for a very saturated opportunity I tried
this technique out. I wrote it in a voice that could be
interpreted no other way but heartfelt. I wanted to get
into the heart of the person reading it. I didn’t want their
mind, I was after their heart.
People have been buried under so many ads that they are
immune to the ones that are lifeless. These ads don’t even
get a cursory look over. Delete.
What they are looking for, searching for, is someone to
bring them something that is full of life, and excitement.
Write your ad with that in it. Mean what you write and write
what you mean.
Be link happy
If there is one place that you don′t want to be too conservative
with you links it’s in a solo ad. Put them in every three to
four lines. Just make sure they apply to what’s above them.
Don’t just stick them in there for the sake of it. Lead the
reader into wanting to click on the link.
Remember, what is the sole purpose of a solo ad. It’s not to
sell anything. But, to prime the reader into wanting more
information. Trying to sell them in the ad takes too much
time, too much fluff and too much hype.
By putting in your links every three to four lines you′re
building up the anticipation of the reader. Each time you
build into the link they are more apt to click on it.
Put a little more life into your ads with these three
writing techniques and watch your response rates climb.
Tim Bossie is the creative monster behind guaranteed-ads.com guaranteed-ads.com and has written thousands of ads for every conceivable product or business opportunity. He can write your ads and put together a winning advertising strategy that will maximize the impact of the ad for more profits. Get your ads done today by going to guaranteed-ads.com/hot.html guaranteed-ads.com/hot.html … they’ll be done before the day ends!